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How NFL Players Are Raking In The Dough As Creators

Oct 16, 2023

Jason Kelce, NFL player from the Philadelphia Eagles, joins the podcast to discuss how NFL players are monetizing their creativity as creators. They explore the rise of B2B creators, the importance of building and monetizing your audience, and the need to define your passion before growing your follower count.

07:19

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Episode guests

Jason Kelce

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Episode notes

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Quick takeaways

NFL players like Jason and Travis Kelce have successfully monetized their large social media followings by becoming content creators and collaborating with brands for higher advertising rates.

Becoming a creator can be a lucrative endeavor, but it requires focus, perseverance, and a specific theme or subject, with monetization opportunities like starting a podcast or white labeling products.

Deep dives

NFL players as creators

Travis and Jason Kelsey, known for their careers in the NFL, have successfully ventured into the world of content creation. Their podcast, with a combined 3.5 million social media followers, has become one of the top five sports podcasts. They also command higher advertising rates than industry standards and have collaborated with brands such as DraftKings, LinkedIn, and Athletic Greens.

How NFL Players Are Making Money as Creators

5min

The Benefits of Building a Podcast and Audience

2min

In episode #2582, we discuss how NFL players are raking in the dough in a whole new way: as creators. What do Jason Kelce from the Philadelphia Eagles, Travis Kelce from the Kansas City Chiefs, and professional boxer Jake Paul have in common? They’ve amassed millions of followers on YouTube and they are using them to their advantage! Tune in as we discuss what you can learn from creators like these, some of the unique ways you can monetize your audience, why you need to define your passion before simply trying to grow your follower count and more!

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: How NFL Players Are Raking In The Dough As Creators.
(00:07) How New Heights with Jason and Travis Kelce shows the power of becoming a creator.
(01:20) The importance of building your audience and monetizing it.
(01:55) Reasons that we believe we’re going to see a rise in B2B creators.
(02:44) What leads to creator burnout (and why it isn’t necessarily a bad thing).
(04:09) Why you don’t need to be an NFL player to leverage your audience.
(05:14) Figuring out what you’re passionate about first, then growing your audience.
(05:43) That’s it for today! Don’t forget to rate, review, and subscribe!