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The Dark Truth About Self-Help Books | Exclusive Interview with Mark Manson (The Subtle Art of Not Giving a F*ck)

Oct 11, 2023

Mark Manson, the author of 'The Subtle Art of Not Giving a F*ck,' discusses the self-help industry, his YouTube channel growth, and building an audience. He also talks about the value of books, transitioning identities, frustrations with making a movie, and understanding trade-offs for happiness.

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Introduction

00:00 • 2min

The Importance of YouTube for Creative and Content Businesses

02:12 • 15min

The Rising Star: Hormosie

17:23 • 19min

Getting the Book Deal with Will Smith

36:46 • 5min

Building a Content Team and Costs

41:24 • 9min

Transitioning and Embracing Multiple Identities

49:59 • 9min

A Frustrating Experience with Making a Movie

59:28 • 3min

Focusing on What You're Good At and Enjoy Doing

01:02:51 • 13min

The Importance of Building Communities

01:15:57 • 4min

Understanding and Accepting Trade-offs in Pursuit of Happiness

01:20:10 • 17min

The Dark Truth About Seeking Approval and Male Validation in Dating

01:37:00 • 3min

Mark Manson, the author of 'The Subtle Art of Not Giving a F*ck,' sat down with Eric Siu for a one-on-one interview to talk about his journey to 1 million subscribers on YouTube, personal growth, the books he has written, his perspective on the self-help industry, and more.

TIME-STAMPED SHOW NOTES:

(00:00) - Mark Manson on the self-help industry
(03:00) - Mark Manson's YouTube channel growth
(03:39) - YouTube is the most important platform today
(06:00) - Mark Manson talks about his experience in traditional media
(09:30) - Mark Manson talks about how his content evolved over time
(10:52) - The concept of "Content Moat"
(14:29) - Mark Manson talks about how he's developing his content production
(15:40) - How Mark Manson hit 1 million subscribers on YouTube
(18:11) - The most impressive creators on YouTube right now for Mark Manson
(21:00) - Nate O'Brien is done with YouTube
(21:41) - Creator burnout is normal and part of the process
(23:50) - "Debulshtize the self-help industry" - Mark Manson
(26:47) - Why Mark Manson thinks Alex Hormozi is brilliant
(30:55) - Mark Manson's perfect level of fame
(36:40) - Mark Manson on building an audience
(37:41) - The Will Smith book deal
(40:50) - Is it really worth it to write a book?
(42:14) - Mark Manson talks about his content team structure, spending, and online reach
(45:14) - How many books Mark Manson has sold so far
(45:26) - Mark Manson talks about 'The Subtle Art of Not Giving a Fck'
(48:19) - Mark Manson talks about his blogs and SEO
(50:50) - Mark Manson talks about his mid-life crisis
(58:48) - How can people stop caring about what other people think about them?
(01:06:57) - Happiness comes from solving problems
(01:08:19) - Trying to avoid rejection is a sense of entitlement
(01:10:00) - Mark Manson on therapies
(01:16:16) - Mark's journey from being a self-help junkie to a professional in the industry
(01:17:00) - Mark Manson on building a community
(01:21:04) - Mark Manson talks about his most famous quote on the fundamentals of life.
(01:23:09) - What does a healthy relationship look like for Mark Manson?
(01:24:30) - Mark Manson on marriage
(01:31:10) - Modern-day dating advice
(01:40:20) - Check out Mark Manson's YouTube channel

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