Marketing School - Digital Marketing and Online Marketing Tips

In Episode #395, Eric and Neil discuss whether or not you should think heavily about SEO when building your new website, and what tools you should incorporate if you ultimately decide that an SEO needs to be a big part of your initial build.  Time Stamped Show Notes: Today's topic: Should You Involve an SEO When Building a New Website? 00:34 – If you’re a first time website builder, probably not 00:47 – If you have a website that’s producing an income, then you should involve SEO 01:02 – WordPress templates are already SEO friendly 01:17 – Big companies have to set the right foundation at first with the right SEO 01:45 – A standard SEO plug-in is good enough if you’re not a big company 02:14 – Go to Credo to find an SEO consultant help you with the technical audit if you need one 02:25 – Marketing School is giving away a free 1 year subscription of Crazy Egg is a visual analytics tool 03:21 – Go to SingleGrain.com/giveaway for multiple entries 03:25 – That’s it for today’s episode! 3 Key Points: If you’re a new entrepreneur, you don’t have to prioritize SEO for your website. Big companies should invest in SEO early because their websites are one of the foundations of their businesses. There are tons of SEO plugins available that are user-friendly. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #394, Eric and Neil discuss how to get more business value out of LinkedIn. Tune in to learn how LinkedIn is enhancing its platform to create more engagement amongst its users, and the very real benefits of updating your LinkedIn profile daily.  Time Stamped Show Notes: 00:27 – Today’s topic: How to Get More Business Value Out of LinkedIn 00:34 – Eric is really spending time on LinkedIn at the moment 00:48 – Eric and Neil are both posting on LinkedIn every day and the engagement is great 01:29 – Spend just a couple of minutes every morning to update your LinkedIn to engage with your audience 02:00 – With LinkedIn, you have to participate 02:11 – Neil takes his most popular blog on LinkedIn by posting the first few sentences and adding a read more link 02:20 – It drives tons of traffic 02:28 – Neil participates in groups and messages potential business partners using his personal account 02:41 – Just last month, Neil generated more revenue on LinkedIn than Facebook 02:50 – LinkedIn now can target companies in groups 03:10 – Things are ramping up on LinkedIn and video advertising is becoming a big thing 03:37 – Eric uses Dux-Soup with LinkedIn Helper which allows you to visit targeted multiple profiles 04:39 – Marketing School is giving away a free 1 year subscription of Crazy Egg which is a visual analytics tool 05:20 – Go to SingleGrain.com/giveaway for multiple entries 05:24 – That’s it for today’s episode! 3 Key Points: Post daily updates to have a consistent engagement. LinkedIn is adding more features that let you interact with a targeted audience. Advertising on LinkedIn is also improving and its video ads will be the next big thing. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #393, Eric and Neil discuss how to ensure that your team stays productive when you’re out of the office. Tune in to learn how you can keep your people on track with their goals regardless of your absence, and simultaneously build a healthy relationship with everyone. Time Stamped Show Notes: 00:27 – Today’s topic: How to Ensure that Your Team Stays Productive When You're Out of Office 00:40 – Even though Eric was gone for a month, his team was able to work very efficiently without Eric there in person, or even on Slack 01:06 – Make sure your people have clear tasks and goals that are defined with a deadline 01:10 – Eric uses Dapulse as his project management tool 01:37 – For communication, they use Slack and there’s a constant meeting 01:45 – “Make sure you have the right processes to keep things going” 01:50 – Richard Branson has 2 assistants that he trusts some of the tasks with 02:29 – Neil gives his team tasks, goals, and objectives 02:34 – Neil meets his team once a week to see how they’re doing 02:42 – Neil only checks to see if his goals have been hit and if not, what are the problems with the team 02:54 – “As long as everything is doing good, I don’t care what they’re doing” 02:59 – Eric also uses 15Five where you can put your objectives and KPIs and if they’re on track 03:38 – You will also know what people are feeling 04:19 – Neil uses a “straight to the point” rule to make sure communication is always flowing clearly with his team 04:55 – In the long run, figure out how you want to handle your team and what works well for everyone 05:02 – Marketing School is giving away a free 1 year subscription of Crazy Egg which is a visual analytics tool 05:50 – Go to SingleGrain.com/giveaway for multiple entries 06:01 – That’s it for today’s episode! 3 Key Points: Have employees keep a list of their objectives and goals—give them a deadline for each, and then intermittently track performance while you’re way. Keep your people happy because happy employees are the most productive. As your employees earn your trust, don’t be afraid to give them bigger tasks with bigger responsibilities. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #392, Eric and Neil discuss the tools that make paid advertising easier. Tune in to learn why Eric and Neil recommend sticking with Google and Facebook’s native tools to track paid advertising on every channel. Time Stamped Show Notes: 00:27 – Today’s topic: Tools That Make Paid Advertising Easier 00:39 – Neil suggests using Google and Facebook’s own tools 01:15 – Neil doesn’t’ believe using paid tools for paid advertising but you can use AdEspresso if you really want 01:30 – You can set different audiences with Facebook Insights 01:37 – Google has their Display Planner and Keyword Planner as well 01:48 – Neil likes AdHawk which lets him see what’s happening through his phone 01:59 – Adbeat looks at the trend in advertising spend 02:35 – AdStage gives you insights on all your paid advertising channels 02:46 – There are some Slack tools for paid advertising 03:15 – Marketing School is giving away a free 1 year subscription of Crazy Egg which is a visual analytics tool 03:57 – Go to SingleGrain.com/giveaway for multiple entries 04:00 – That’s it for today’s episode! 3 Key Points: Make use of Google and Facebook’s own tools because they have thousands of engineers who constantly update them. Leverage free tools to track all your paid advertising channels. Slack has its own tools that you can use for your paid advertisements, it’s not just for messaging anymore! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #391, Eric and Neil discuss whether you should be worried about your domain authority. Tune in to learn how domain authority helps your search traffic and why Eric doesn’t worry about his domain authority. Time Stamped Show Notes: 00:27 – Today’s topic: Should You Be Worried About Your Domain Authority? 00:37 – Domain authority is done on a scale of 1-100 in Moz metric 00:47 – Google page rank is scored from 1-10 01:01 – Moz is more commonly used now as a metric than Google page rank 01:45 – In general, Moz domain authority shows the quality of the website 01:50 – Neil likes domain authority because the authority number is typically climbing 02:09 – Domain authority is a good way to see if sites are linking to you 02:14 – Are they authoritative and getting quantity? 02:19 – As domain authority goes up, so does search traffic 02:28 – Eric has Moz and Ahrefs so he can cross-reference and track increases in traffic, etc. 02:53 – Eric checks domain authority once a month and doesn’t worry about it too much 03:10 – Marketing School is giving away a free 1 year subscription of Crazy Egg which is a visual analytics tool 03:56 – Go to SingleGrain.com/giveaway for multiple entries 04:05 – That’s it for today’s episode! 3 Key Points: Domain authority helps you track how good your site is doing. As your domain authority goes up, so does your search traffic. Ultimately, don’t worry about your domain authority too much. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #390, Eric and Neil talk about avoiding writer’s block. Tune in to learn how they keep their creative juices flowing even in those moments of low energy and low enthusiasm, and the tools they use to stay productive and focused. Time Stamped Show Notes: 00:27 – Today’s topic: How to Avoid Writer’s Block 00:35 – Writer’s block is when you don’t know what to write 00:38 – Neil shares 3 things to do to prevent writer’s block 00:42 – Go to BuzzSumo, put in your competitor’s URL and it will show you what’s popular within your space 00:58 – Go to Ahrefs and it will show you what drives traffic to your competitors 01:09 – Put in words and phrases on Twitter and you’ll see what people are tweeting out 01:21 – Ask around or create a survey when you need an idea 01:36 – Eric has a Pomodoro app on his phone 01:42 – Pomodoro technique lets you focus on something for 25 minutes then a 5-minute break 01:48 – Eric uses this app every morning when he’s writing and it’s effective for him 02:05 – You always start slow but you find the flow after a few minutes 02:23 – Writer’s block is usually due to distractions 02:49 – Sometimes, writer’s block happens to Eric and Neil while podcasting 03:15 – Marketing School is giving away a free 1 year subscription of Crazy Egg which is a visual analytics tool 03:52 – Go to SingleGrain.com/giveaway for multiple entries 04:05 – That’s it for today’s episode! 3 Key Points: See what the people in your space are talking about, and then write on those ideas. Try to stay focused and never let distractions get in the way. Writer’s block happens to everyone—the people who accomplish their goals in life are those who find away around their writer’s block. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #389, Eric and Neil discuss tips for first-time paid advertisers. Tune in to learn what Eric and Neil do personally in handling their paid advertising, how you can be cost efficient in your paid ads, and why it is essential to enroll in a couple of paid courses on AdWords.  Time Stamped Show Notes: 00:27 – Today’s topic: Neil and Eric's Tips for First-Time Paid Advertisers 00:38 – Take whatever Facebook, Google and Bing’s representatives tell you with a grain of salt 00:46 – They won’t always work 01:14 – “When you’re just starting off, don’t spend a lot” 01:20 – Bing and Google can give you free credits, take advantage of them and use them 01:37 – Eric loves and endorses Brad Geddes’ Advance Guide to Google AdWords or AdWords Fundamental 01:56 – It explained everything very distinctly 01:59 – DigitalMarketer has their courses too 02:12 – There are certifications from Google AdWords and Facebook Blueprint 02:18 – Facebook Blueprint is quite difficult but definitely worth it 02:28 – It is better to invest in paid courses and platforms like Skillshare 02:47 – John Loomer has some great stuff too on paid advertising 02:58 – Neil suggests going after very specific action-based keywords when setting up an ad campaign 03:46 – Make sure you have the baseline set on your website 04:02 – Retarget people who have visited your sites 04:50 – Make sure you have a funnel that upsells and downsells 05:19 – Look out for other channels like Quora ads 05:27 – Eric is testing Quora ads and the results are good so far 05:35 – Snapchat might worth a shot 05:51 – Yes, advertising is all about the numbers but you have to be cost-effective at the end of the day 05:5 – Marketing School is giving away a free 1-year subscription of Crazy Egg 06:33 – Go to SingleGrain.com/giveaway for multiple entries 06:43 – That’s it for today’s episode! 3 Key Points: Test the waters first, don’t spend too much on paid advertising when you’re just starting. Don’t use vague keywords. Instead, use very specific action-based keywords that will make it easier for your campaign to generate traffic. Make sure you have a funnel that offers both upsells and downsells so you don’t pour money down the drain. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #388, Eric and Neil discuss whether you should invest your time in Snapchat or in Instagram stories. Tune in to learn which social media site should take more of your time, energy and focus. Also, learn from the best as Eric and Neil explain just why Gary Vaynerchuk is winning the social media game. Time Stamped Show Notes: 00:27 – Today’s topic: Should You Invest Your Time in Snapchat Or Instagram Stories? 00:35 – For Eric, you should invest more in Instagram stories than in Snapchat 00:44 – Less and less stories are popping out on Snapchat while Instagram is consistently growing 01:22 – Neil agrees with Eric that you’re wasting time and energy on Snapchat, because it is dying 01:36 – Instagram is a great place to engage with your audience and get more sales 01:38 – VaynerMedia by Gary Vaynerchuk is doing well on social media 01:50 – VaynerMedia has over $100M in annual revenue 02:00 – Gary is into pushing businesses to using social media 02:18 – Gary V’s Instagram stories are funny and engaging 02:33 – Growth Everywhere posts Marketing School’s episodes as stories on Instagram 02:53 – You can repurpose your Instagram stories to use it on Snapchat, too 03:00 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool which lets you do changes on your sites easier 03:45 – Go to SingleGrain.com/giveaway for multiple entries 03:57 – That’s it for today’s episode! 3 Key Points: Snapchat is dying—focus your time and energy on Instagram stories. More and more people are engaging with Instagram stories today, so now is the time to take advantage of it. Gary Vaynerchuk creates his stories to be unique, engaging and funny—do the same in order to stand out. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #387, Eric and Neil discuss marketing lessons you can gain from watching classic infomercials. Tune in to discover the similarities between infomercials and regular marketing tactics. You’ll also find out how infomercials have become so effective in their niche.  Time Stamped Show Notes: 00:27 – Today’s topic: Marketing Lessons from Classic Infomercials 00:35 – Neil remembers an infomercial he watched from OxiClean 00:50 – Neil learns about infomercials from his friend Ryan Deiss, who is a copywriter 01:04 – Ryan learned how to write copy from his childhood experiences 01:23 – Infomercial is about timing 01:30 – Most are run at night and target females 01:44 – “If you want to do any type of marketing, you have to target the right type of people” 02:10 – Eric remembers the P90X infomercial which encourages you to work towards a great body 02:36 – Being direct and to the point is what Eric has learned from infomercials 02:48 – Eric also remembers the Shake Weight infomercial which was quite comical 03:14 – Include bonuses and employ scarcity tactics so that people take action 03:36 – It’s also expensive for infomercials to gain users; just like regular marketing in that you can lose money 03:46 – In any marketing offer, make sure you have back end offers; an upsell and cross-sell 03:55 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool that maximizes your conversion and is easy to use 04:30 – Go to SingleGrain.com/giveaway for multiple entries 04:40 – That’s it for today’s episode! 3 Key Points: An effective infomercial is about targeting the right market at the right time. It costs a lot to create an advertisement, so make sure you have back end offers so you’re not losing money. Most effective infomercials have catchy headlines and are straight to the point. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #386, Eric and Neil discuss how to manage your first marketing hire if you’re not a marketer yourself. Tune in to learn the right questions you need to ask a potential marketing hire and the importance of a marketer being able to plan and hit expected, weekly goals. Time Stamped Show Notes: 00:27 – Today’s topic: How To Manage Your First Marketing Hire if You're Not a Marketer Yourself 00:44 – Neil wants to find out how a marketer plans their week—it should be planned in a way that improves the business 01:09 – Neil shares a sample plan a marketer might use 01:33 – There should be expected results and goals 01:50 – From Eric’s perspective, there’s a deadline they should hit and they should do what they set out to do 02:28 – Eric asks the questions he asks to see if you can be the best fit for his team 03:00 – Eric has a one-on-one with his developers and marketers to know if they’re hitting their goals 03:36 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool 04:04 – Go to SingleGrain.com/giveaway for multiple entries 04:20 – That’s it for today’s episode! 3 Key Points: A marketer needs to make a plan and track their progress, ensuring that goals and deadlines are met. If you’re not a developer or marketer but want to hire one, ask the developers and marketers you know and find out the questions you need to be asking your potential hire. Make sure you consistently update and touch base with your first marketing hire. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.