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How to Get More Business Value Out of LinkedIn | Ep. #394

Aug 29, 2017

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In Episode #394, Eric and Neil discuss how to get more business value out of LinkedIn. Tune in to learn how LinkedIn is enhancing its platform to create more engagement amongst its users, and the very real benefits of updating your LinkedIn profile daily.

Time Stamped Show Notes:

00:27 – Today’s topic: How to Get More Business Value Out of LinkedIn
00:34 – Eric is really spending time on LinkedIn at the moment
00:48 – Eric and Neil are both posting on LinkedIn every day and the engagement is great
01:29 – Spend just a couple of minutes every morning to update your LinkedIn to engage with your audience
02:00 – With LinkedIn, you have to participate
02:11 – Neil takes his most popular blog on LinkedIn by posting the first few sentences and adding a read more link
- 02:20 – It drives tons of traffic
02:28 – Neil participates in groups and messages potential business partners using his personal account
02:41 – Just last month, Neil generated more revenue on LinkedIn than Facebook
02:50 – LinkedIn now can target companies in groups
03:10 – Things are ramping up on LinkedIn and video advertising is becoming a big thing
03:37 – Eric uses Dux-Soup with LinkedIn Helper which allows you to visit targeted multiple profiles
04:39 – Marketing School is giving away a free 1 year subscription of Crazy Egg which is a visual analytics tool
- 05:20 – Go to SingleGrain.com/giveaway for multiple entries
05:24 – That’s it for today’s episode!

3 Key Points:

Post daily updates to have a consistent engagement.
LinkedIn is adding more features that let you interact with a targeted audience.
Advertising on LinkedIn is also improving and its video ads will be the next big thing.