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Marketing Lessons from Classic Infomercials | Ep. #387

Aug 22, 2017

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In Episode #387, Eric and Neil discuss marketing lessons you can gain from watching classic infomercials. Tune in to discover the similarities between infomercials and regular marketing tactics. You’ll also find out how infomercials have become so effective in their niche.

Time Stamped Show Notes:

00:27 – Today’s topic: Marketing Lessons from Classic Infomercials
00:35 – Neil remembers an infomercial he watched from OxiClean
00:50 – Neil learns about infomercials from his friend Ryan Deiss, who is a copywriter
- 01:04 – Ryan learned how to write copy from his childhood experiences
01:23 – Infomercial is about timing
- 01:30 – Most are run at night and target females
01:44 – “If you want to do any type of marketing, you have to target the right type of people”
02:10 – Eric remembers the P90X infomercial which encourages you to work towards a great body
02:36 – Being direct and to the point is what Eric has learned from infomercials
02:48 – Eric also remembers the Shake Weight infomercial which was quite comical
03:14 – Include bonuses and employ scarcity tactics so that people take action
03:36 – It’s also expensive for infomercials to gain users; just like regular marketing in that you can lose money
03:46 – In any marketing offer, make sure you have back end offers; an upsell and cross-sell
03:55 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool that maximizes your conversion and is easy to use
- 04:30 – Go to SingleGrain.com/giveaway for multiple entries
04:40 – That’s it for today’s episode!

3 Key Points:

An effective infomercial is about targeting the right market at the right time.
It costs a lot to create an advertisement, so make sure you have back end offers so you’re not losing money.
Most effective infomercials have catchy headlines and are straight to the point.