Marketing School - Digital Marketing and Online Marketing Tips

In episode #683, Eric and Neil discuss how you can get paid speaking gigs. Tune in to hear how to land these lucrative opportunities. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Get Paid $10,000 For an Hour Speech [00:36] If you’ve never done public speaking, you should, because it’s the quickest and easiest way to make money. [01:00] If you don’t get paid, you can get compensated in other ways. [01:25] Figure out what you want and negotiate for that (accomodations, leads, etc.). [01:45] It took Eric 2 years to get a paid speaking gig, but it Neil 4-5. [02:00] Don't expect the get paid from day one. [02:35] Make a speaking engagements page on your website. [02:45] Make sure you get images and footage of you speaking. [03:25] Get comfortable asking about budget and audience demographics. [03:53] Create YouTube videos that show you giving a speech/webinar. It will help you generate public speaking leads. [04:35] Bryan Harris has a helpful tool that helps people find speaking engagements. [05:25] Speaker bureaus are a great way to get gigs, but don’t sign an exclusive deal with anyone. [05:45] Self-publish books and send them to corporations as a marketing campaign. [06:45] Speaking engagements can always lead to other opportunities. [07:22] Be patient and scrappy. [07:45] It may take a while to land gigs. [08:00] Offer bonuses like meet and greets with conference attendees. [08:30] That’s it for today! [08:34] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #682, Eric and Neil discuss GDPR. Tune in to hear how you can become GDPR compliant. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How GDPR Affect Your Marketing Efforts [00:52] This is something the EU came out with two years ago. As of May 25th 2018, this is something that anyone who does business with the EU will have to put into effect. [01:50] You have to be really transparent with your data collection. [02:05] It’s all about transparency. [02:38] You also need a system in place that allows people to wipe their information from your database. [02:50] If you aren’t working with or in the EU, you don’t have to worry about GDPR. [03:33] Neil’s site has an opt-in tick box for anyone in the EU. [03:58] The penalty for violating GDPR is €20 Million or 4% of the year’s revenue. [04:38] You can’t auto-tick boxes anymore. [04:55] Eric found his conversions rates got better, even though he couldn’t auto-opt-in for people. [06:00] Neil tested his conversions and has not seen any changes by implementing GDPR. [06:33] They decided to implement these rules universally. [07:12] Look at your privacy policy and terms of service to see if they align with GDPR rules. [07:18] Disclaimer template has lawyers that can look over your business and figure out if your are GDPR compliant. [07:54] If you want a good example of a business that is trying to be GDPR compliant, check out Slides.com. [08:24] If you’re within the US, check out Privacy Shield. [08:40] That’s all for today! [08:42] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #681, Eric and Neil discuss the best way to survey your audience. Tune in to hear how and why you should survey your customers and why it is so vital to improving your business. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The Best Way to Survey Your Audience [00:35] There are two types of data: quantitative and qualitative. [00:45] Google Analytics tracks quantitative. [00:56] Over 95% of your traffic (and maybe more) don’t convert. Why? [01:10] The Google numbers won’t tell you. You have to talk to your customers through phone, email, and text. [01:20] Surveying is qualitative data. When combined with quantitative, you will be able to greatly improve your business. [01:44] Eric was recently reading the blog “Wild Audience”. The site surveyed him. [02:00] The questions he answered were a way to qualify visitors and segment them into the right campaigns. [02:40] Survey Slam was recommended by “Wild Audience”. It’s a WordPress plugin that costs $97 for the developer license. [03:10] You leave money on the table by not putting people into the right classification. [03:18] Don’t ask too many questions at once and make sure they aren’t biased. [03:40] Make sure your questions are open-ended, so you don’t accidentally bias the survey. [04:22] You can use a word cloud to combine your qualitative feedback. [04:29] From there, you can look at what the commonalities are and make decisions based on the insights you gain. [04:49] When people are done with the survey, make sure to show them a Thank You page that will drive a conversion. [05:21] That’s all for today! [05:24] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #680, Eric and Neil discuss what you should be doing on your Thank You page. Tune in to hear how you can use this page to drive more conversions. TIME-STAMPED SHOW NOTES [00:27] Today’s Topic: Here's What You Should Put on Your Thank You Page [00:38] Make the most of your “Thank You” page. [01:20] Eric put a video on his page, thanking people for joining the community. It’s a way to drive another conversion or get the viewer to share the page. [01:48] Neil also has a video that explains what his customers’ options are, which directs them to more conversion paths. [02:30] For Ecommerce businesses, someone already has to buy a product to get to your Thank You page. [02:45] Try to offer relevant upsells to these people. [03:15] Try to target people based on their presumed needs. Survey your customers! [03:30] Once you know what they are looking for, offer similar upsell items. [04:06] Amazon is great at Ecommerce upsells. [04:30] On the Thank You page, make sure your upsells are one-click and easy to use. [04:55] Convert Flow knows what kinds of things people have purchased from your website and will offer them upsells automatically, based on the information they have collected. [05:10] That’s all for today! [05:12] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #679, Eric and Neil discuss why videos are better than text content. Find out why you need to be incorporating videos into your marketing. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Why Videos Are Better Than Text Even Though They Don't Rank on Google [00:41] Eric thinks videos are better than text. YouTube is the #2 search engine in the world and videos can rank on the front page. [00:55] Because we all have faster internet, video content in rising in popularity more so than before. [01:05] Neil thinks text generates long-term search traffic that can’t be beat. [01:28] In an ideal world, you would do video and text. [01:45] Video is time consuming, harder to rank, harder to go viral, etc. [01:57] Even so, the people who watch are more engaged and conversion rates are higher. [02:10] Incorporating video into your blogs is a great method. [02:40] At conferences, Eric and Neil get great responses from the videos they post. [03:00] If you can’t get high view counts, get other sites to embed your video. [03:10] Add subtitles and translations to your videos to reach a wider audience. [03:25] Anchor.fm can make a video for you from your audio podcast. You can then post it to Instagram and Facebook. [04:05] Eric and Neil know recording in a studio is better than recording a podcast at home. [04:30] Neil’s office does sales presentations over video. [04:45] They also do a lot of video conferencing. Because of their casual dress code, everyone keeps a dress shirt around to throw over their more casual clothes. [04:55] Videos build relationships and deeper connections. [05:08] That’s all for today! [05:12] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #678, Eric and Neil discuss cheap ways you can get celebrities to promote your business. Tune in to hear how you can get affordable celebrity plugs! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: A Really Cheap Way to Get Kim Kardashian to Promote Your Business [00:38] There is a site called Charitybuzz where celebrities post causes that are important to them. [00:53] You can bid money for a celebrity’s time and the money will go to their charity. [01:00] Tai Lopez probably uses this site. [01:15] You can get videos, podcast audio, etc. from big celebs. [01:25] You can’t be aggressive with your product, but you can do a meet and greet or get photos, video, audio and in effect promote your business. [02:08] Eric and Neil have had people do free work for them (they offered). [02:16] These people did their research and offered a solution in order to build a relationship. [02:33] Eric and Neil have a mutual friend who built a relationship with Neil, simply by being persistent. [02:58] People look at you in a different light when celebrities get involved. [03:18] It’s surprising how many of these celebrities have less money than you think. [03:26] Logan and Jake Paul crush Instagram, YouTube and their income is $1 Million per month. If these are the cream of the crop, think of others who probably don’t make as much, but have a similar influence level. [03:51] That’s all for today! [04:16] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #677, Eric and Neil discuss how sex is still used in marketing. Tune in to hear what they think about this method of advertising and whether you should be using it. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Sex Still Sells [00:40] The most popular people on the internet still use sex to sell. [00:56] We’re still at a place in marketing, where sex sells. [01:24] When you see Trump in the news all the time, it’s because he is generating reactions, which is kind of selling. [01:35] Using sex is problematic, whether you are leveraging men’s or women’s sexuality. [01:53] You’ll get a lot of haters, but you will also get a lot of conversions. [02:00] There was a case study done by affiliate marketers where they posted a Facebook ad and the image was of a woman’s breasts. The click-through rate was extremely high, but it was also extremely distasteful. [02:32] GoDaddy used Danica Patrick to sell their service. [02:55] That was tasteful. [03:05] Beats used the Kardashians, but in a way that wasn’t overtly sexual. [03:30] Now is not the time to use overly aggressive sexual marketing, because of the current political and cultural climate. [03:42] The world is evolving to become more inclusive and less exploitative. [04:10] If you have to use sex to make your business work, your product or service may not be the best. [04:55] If you search “International Women’s Day Ads” or “Most Empowering Ads for Women”, this will give you an idea of how sex can sell in a non-exploitative way. [05:26] That’s all for today! [05:30] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #676, Eric and Neil Discuss the two schools of thought on content marketing. Tune in to hear how your conversions rates can be affected. TIME-STAMPED SHOW NOTES [00:27] Today’s Topic: Content Marketing Doesn't Work The Way You Think [00:37] There are two schools of thought on content marketing: The first is: Write a lot of content and you will get rankings, traffic, and generate a ton of sales. [01:02] Someone will not convert the same way if they visit your home page vs. your blog post, because the intent is to read, not to buy. [01:20] You just have to keep in mind how conversions work. [01:38] The second school of thought is that quality wins over quantity every time. [01:50] Backlinko writes infrequent, high-quality content. [02:07] HubSpot posts the most content, but their quality isn’t as good. [02:44] However, they still do extremely well in rankings, conversions, etc. [03:08] Backlinko is worth less than HubSpot. [03:40] Guest contributors can bring in new audience members and get you more conversions. [04:01] It’s all about finding high-ranking keywords and flooding the marketplace, which is what HubSpot does well. [04:20] It’s all about creating a framework/system for posts and guest posts. [04:35] Read the post from Tomasz Tunguz of Red Point Ventures about how content marketing compounds. [04:48] You will have hits and misses, but the more you post, the more likely you are to be successful. [05:00] Content marketing will boost your site authority. [05:20] That’s it for today! [05:26] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #675, Neil breaks down his long and short-term strategies for success. Tune in to hear what keeps Neil in business. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Neil Patel's Personal Marketing Strategy [00:50] Neil used to have an ad agency 16 years ago. The way they grew the business was through cold-calling clients. [01:13] Once blogging became a thing, he decided to use it to generate leads. [01:42] Right now, Neil still spends a lot of time and money on content marketing. [02:00] They get 2 million visits per month thanks to content. [02:20] If you don’t keep releasing more and more new content, your numbers won’t go up. [02:37] They are now buying and merging other businesses. [03:08] They spend 80% of their money on giving away free marketing tools. [03:24] Giving away free stuff is the best way to generate traffic. [03:45] Neil thinks creating tools are a good long-term plan. [04:48] Over the next few years, after continuing to give away tools and grow the business, Neil will semi-retire, leaving his team in charge. [05:15] He has already wound down public speaking engagements. [06:01] That’s all for today! [06:11] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #674, Eric and Neil discuss the First Mover Advantage. Tune in to hear why being first may not make you the best. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic:  How First Mover Advantage Can Kill Your Business [00:50] Coca-Cola is the beverage king. They are the first mover. [01:11] The first mover advantage helped Coke become the dominant brand. [01:26] Peter Thiel has a concept that says whoever the first to market is, gets a huge advantage. However, you also end up with a lot of high costs and inefficiency. [02:17] Last mover advantage is taking what has been done and improving upon it. [02:31] Being the last in is a huge advantage. [03:23] Moz was the first marketing tool out there, but other brands that came after have overtaken them. [03:35] SEMRush and AHREFS are go-to’s and improved upon what Moz does. [03:58] YouTube did really well at first, because they didn’t have to deal with the lawsuits other sites did. [04:30] Napster was a great service, but they had to deal with lawsuits and they got destroyed. [05:18] As tech evolves, it also gets cheaper. [05:30] When Moz released their financial info, it was found that they spent hundreds of thousands on server costs. [05:40] This is something you can spend a lot less on now. [06:09] That’s it for today! [06:13] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.