Marketing School - Digital Marketing and Online Marketing Tips

Why Videos Are Better Than Text Even Though They Don't Rank on Google | Ep. #679

Jun 10, 2018

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In episode #679, Eric and Neil discuss why videos are better than text content. Find out why you need to be incorporating videos into your marketing.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Why Videos Are Better Than Text Even Though They Don't Rank on Google
[00:41] Eric thinks videos are better than text. YouTube is the #2 search engine in the world and videos can rank on the front page.
[00:55] Because we all have faster internet, video content in rising in popularity more so than before.
[01:05] Neil thinks text generates long-term search traffic that can’t be beat.
[01:28] In an ideal world, you would do video and text.
[01:45] Video is time consuming, harder to rank, harder to go viral, etc.
[01:57] Even so, the people who watch are more engaged and conversion rates are higher.
[02:10] Incorporating video into your blogs is a great method.
[02:40] At conferences, Eric and Neil get great responses from the videos they post.
[03:00] If you can’t get high view counts, get other sites to embed your video.
[03:10] Add subtitles and translations to your videos to reach a wider audience.
[03:25] Anchor.fm can make a video for you from your audio podcast. You can then post it to Instagram and Facebook.
[04:05] Eric and Neil know recording in a studio is better than recording a podcast at home.
[04:30] Neil’s office does sales presentations over video.
[04:45] They also do a lot of video conferencing. Because of their casual dress code, everyone keeps a dress shirt around to throw over their more casual clothes.
[04:55] Videos build relationships and deeper connections.
[05:08] That’s all for today!
[05:12] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!