Neil Patel's Personal Marketing Strategy

[00:27] Today’s Topic: Neil Patel's Personal Marketing Strategy

[00:50] Neil used to have an ad agency 16 years ago. The way they grew the business was through cold-calling clients.

[01:13] Once blogging became a thing, he decided to use it to generate leads.

[01:42] Right now, Neil still spends a lot of time and money on content marketing.

[02:00] They get 2 million visits per month thanks to content.

[02:20] If you don’t keep releasing more and more new content, your numbers won’t go up.

[02:37] They are now buying and merging other businesses.

[03:08] They spend 80% of their money on giving away free marketing tools.

[03:24] Giving away free stuff is the best way to generate traffic.

[03:45] Neil thinks creating tools are a good long-term plan.

[04:48] Over the next few years, after continuing to give away tools and grow the business, Neil will semi-retire, leaving his team in charge.

[05:15] He has already wound down public speaking engagements.

[06:01] That’s all for today!

[06:11] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

Neil Patel's Personal Marketing Strategy | Ep. #675