Marketing School - Digital Marketing and Online Marketing Tips

In episode #1092, we discuss where our live events are going from here. Tune in to hear the purpose behind our future Marketing School Live events. TIME-STAMPED SHOW NOTES: [00:52] Today’s Topic: Where Our Live Events are Going From Here [01:05] Our Marketing School Intensives are going to happen once per month. [01:15] We are going to test out the process to see how it goes. [01:24] Our goal is to help people improve and grow their businesses.  [02:38] We want to do these events the way we think they should be done. [02:51] We wanted to take the best parts of other live events and turn it into one event. [03:10] These events are for growth-oriented, open-minded people. [04:10] If what you’re doing works, do more of it. [04:28] That’s it for today! [04:35] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply. Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1091, Ryan Bonnici walks us through his marketing hacks. Tune in to hear how you can increase your probability of breakthrough marketing success. TIME-STAMPED SHOW NOTES: [00:52] Today’s Topic: How to Increase Your Probability of Breakthrough Marketing Success [01:20] You should focus on traffic before you focus on conversions. [01:51] Ryan is really social and loves connecting with new people, so follow him on Twitter! [03:10] People don’t create content for all stages of the funnel, which they absolutely should. [05:31] The conversion rate at top-of-funnel traffic is obviously lower than at the bottom of the funnel. [06:10] Top marketers measure content at a topic level. [09:40] It’s important to do keyword research. [11:45] It’s important to have a good relationship with sales. [12:00] You need to have a strong common language between marketing and sales. [13:45] You need to set up an SLA. [15:40] It’s possible to extrapolate future success from current sales metrics. [17:40] It’s important to leverage good reviews. [18:00] HubSpot does a good job at being transparent. [18:25] Marketers need to have more say in packaging and design. [18:40] RxBar is a great example of transparent packaging. [21:00] There are not enough marketers that create and build strong personal brands. [21:27] The most important part of branding, is that you need to have a unique viewpoint. [22:35] Marketers must be willing to exist in the public eye. [24:34] Creating content is important to building your brand. [27:45] Beat your competitors at their own game. [29:31] BuzzSumo helps you see what your competitors are sharing, but not if the content is resonating with their audience. [31:15] Make sure to wrap your links, so you get more conversions. [31:30] If you’re scheduling a lot of content, you need to check when your audience is online. [33:05] Email Ryan if you want further content from him and his company. [33:32] That’s it for today! [33:41] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1090, we offer a clip from Eric’s conversation with Yaniv from our Marketing School Live event. Tune in to hear them discuss Yaniv’s method for success. TIME-STAMPED SHOW NOTES: [00:52] Today’s Topic: A Conversation with Yaniv from Nextiva [01:30] Nextiva’s core product is business phone service. [01:50] They have a team of over a thousand people and compete with large companies all over the world. [02:06] They are making over $170 Million in annual revenue. [04:26] Affiliates are a big part of their business. [05:41] It’s a great way to put content out on high-domain-authority sites. [06:08] Being relentless is the thing that made Nextiva the success that it is. [07:50] When hiring, Yaniv focuses on three principles. [07:55] Hire people who are great at what they do. [08:26] Surround yourself with “doers”. [09:12] Don’t hire assholes. [10:02] Disney used to test people before the interview even began. [13:15] Nextiva launches products fairly often. [13:30] People don’t often leverage a LinkedIn takeover: simple video posts from your whole team on the same day. [14:45] Gaetano DiNardi has mastered the art of engaging, viral posts. [15:40] Monthly, Nextiva spends half a million dollars on Ad Words. [16:11] Yaniv encourages the use of exit pop-ups. [19:33] The top complaint most employees have is poor communication. [20:01] So, Nextiva set out to fix that problem. [20:46] They realized people hate emails and reading, so they created a weekly video update. [23:24] The best part of Nextiva’s landing pages are reviews of the company being compared to their competitors. [24:22] Cameo is the best new tool that Yaniv has added to his workflow. [28:32] Yaniv does all his work on his iPad Pro. [30:20] Yaniv gets better at marketing by surrounding himself with other smart marketers. [30:38] He finds LinkedIn to be a great resource for articles and insights. [31:10] That’s it for today! [31:16] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1089, we bring you another portion of the Q & A from our Marketing School Live event in June. Tune in to hear us answer questions about the coming recession, HubSpot, and the future of voice search. TIME-STAMPED SHOW NOTES: [00:52] Today’s Topic: Marketing School Live Q & A Part V [01:00] What impact will the recession have on CPA’s and the start-up world? [01:12] Paid media is getting more and more expensive. [01:27] If the costs go up, eventually, the ROI and costs will break even. [02:15] It doesn’t matter how the market is doing, people will keep going if there will be profitability down the line. [02:45] What are the most important metrics or KPI’s when it comes to marketing? [03:41] If you can build up a big enough brand, you can create demand with consumers. [04:45] What is Eric playing right now? [04:47] Eric is playing Fortnite and often plays Smash Brothers with his team. [05:10] Segment is encroaching on Hull’s space, but Hull still does it better. [05:45] Is there any other service besides HubSpot? [05:56] There are ways to fill in the gaps, but there aren’t many tools to compete with HubSpot. [06:15] If you tell a company what isn’t working, they will often work to improve their product or service. [06:45] Voice search is going to continue to grow. [07:25] No one has created a way for a consumer to ask a question and make a purchase.  [08:49] That’s it for today! [08:57] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1088, we bring you another portion of the Q & A from our Marketing School Live event in June. Tune in to hear us discuss the best way to do link building and the impact of digital marketing 20 years down the road. TIME-STAMPED SHOW NOTES: [00:52] Today’s Topic: Marketing School Live Q & A Part IV [00:56] What is the quickest and most efficient way to do link building on a budget? [01:30] When you’ve created something really good to which it is worth being linked, people will reach out and help you. [02:12] Whatever industry you’re in, there are tools there to help you. [02:50] What is the endgame for Eric and Neil?  [03:00] What is the impact of digital marketing 20 years down the road? [03:30] Neil doesn’t quite have an endgame in mind, but he does have simple goals about spending time with family. [04:05] Neil doesn’t feel that he needs to make a lot of money. [06:22] Eric is happy with his position in life, as well. [06:45] In a few years, Neil believes the majority of ads you will see will be interconnected with your smart devices. [07:40] Your smart kitchen appliances could potentially make recommendations. [08:20] Social tools are no longer seen as utilities and the government may try to take over, because social media can influence elections. [08:47] That’s it for today! [08:57] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1087, we bring you another portion of the Q & A from our Marketing School Live event in June. Tune in to hear us discuss whether SEO is different across the globe, if books are good marketing tools, and so much more! TIME-STAMPED SHOW NOTES: [00:52] Today’s Topic: Marketing School Live Q & A Part III [01:03] Are SEO techniques different in different countries? [01:10] Sometimes Google will make changes in major markets first, but eventually it’s all the same everywhere. [01:50] Are books good marketing and branding tools? [02:00] The economics of publishing weren’t great for Neil. [03:00] Neil felt his publisher was unecessarily pushy. [04:02] Eric had a different goal than Neil did, when publishing his book. [04:25] Being able to leverage an audience is a powerful outcome. [05:20] The site Muscle for Life does well, because the site’s creator published kindle books and only pays for advertising on Amazon. [07:05] Why do Eric and Neil like Intercom best? [07:20] Intercom has greater functionality than MobileMonkey and ManyChat. [08:25] The biggest threat to the agency model is automation. [09:15] Incentive models are misaligned. [09:30] When they pay for performance, the incentives are much more aligned. [10:29] That’s it for today! [10:37] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1086, we bring you another portion of the Q & A from our Marketing School Live event in June. Tune in to hear us discuss the use and creation of Mastermind groups. TIME-STAMPED SHOW NOTES: [00:54] Today’s Topic: Marketing School Live Q & A Part II [01:50] What are good tips for putting together a Mastermind group? [02:10] What is your motivation for putting together a group in the first place? [03:15] Eric’s group meets every six months. [03:30] Before that, he had monthly dinners, but he didn’t curate the attendees as well as he should have. [03:54] Look at this template for Mastermind groups: Mastermind Talks. [04:25] You want to facilitate a bond between members. [04:55] You can always join a Mastermind, but creating your own can prove useful if you have your own business thesis. [05:25] Try to create a group where you surround yourself with people you would want to see all the time. [05:58] Neil found this was better, because meetings weren’t as conducive as frequent check-in’s were. [06:40] Hanging out with like-minded people will help you achieve your goals. [07:45] A lot of Neil’s friends aren’t in his industry, but they are similarly driven. [08:40] That’s it for today! [08:55] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1085, we present a segment of the Q & A from our Marketing School Live event.  Tune in to hear some insightful questions from the conference attendees. TIME-STAMPED SHOW NOTES: [00:54] Today’s Topic: Marketing School Live Q & A [01:40] What worked for us was doing a daily podcast. [02:00] John Lee Dumas agrees that publishing daily increases your reach and potential ad revenue. [02:38] Create a mobile exit pop-up to convince people to subscribe. [02:54] Pay bloggers with a similar audience to write a post about your show. [03:07] As people to rate, review, and subscribe. [04:25] We got our start after we finally had a face-to-face meeting at a Taco Bell. [07:00] The idea for workshops came from Mastermind groups of which we have been a part. [09:45] Reaching out to influencers for back links can be effective, but it’s not a sure thing. [10:10] That’s it for today! [10:17] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Episode #1084 is another special edition installment, recorded at our Marketing School Live event in LA.  Tune in to hear Neil discuss the future of digital marketing and what you can do to stay on top. TIME-STAMPED SHOW NOTES: [00:54] Today’s Topic: The Future of Digital Marketing According to Neil Patel [01:30] When you work with companies of all sizes, you notice trends and patterns in the industry. [02:40] I see every single side of marketing. [03:20] There are at least a billion blogs on the Internet. [03:30] Do we honestly need this many blogs? [04:15] All companies are leveraging digital marketing. [06:22] We are all worried about another recession. [06:32] However, during the last recession, Google’s revenue went up. [07:32] Marketing is going omni-channel. [07:47] Google has the majority of the revenue, with Facebook a close second. [10:06] In general, social shares are declining. [10:25] Google doesn’t penalize for duplicate content. [12:25] If you don’t keep updating your content, you won’t maintain your rankings. [14:11] Conversion rate optimization is not sexy, but it’s effective. [14:35] It’s the smallest investment with the biggest ROI. [17:09] There are so many tools to use to compare your competitors stats with your own. [19:45] Growing traffic used to be a manual process, but can easily be automated using Clickflow. [24:05] Uber and Dropbox came in with so much hype, but when they went public, their stocks didn’t do as well. [24:40] For visibility and omni-channel marketing, always use the Rule of Seven. [27:01] Email and push notifications are still a great way to market. [30:00] The more you focus on conversions, the better off you will be. [30:14] Conventional CRO tactics won’t work anymore. [32:55] Personalized messaging is a great tactic. [33:12] Chat is responsible for 28% of Neil’s sales. [36:15] Anything you do in marketing and business should be researched and tested. [37:12] That’s it for today! [37:26] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Episode #1083 is another special, extra-long installment of Marketing School. Eric discusses proven marketing hacks that work really well. Tune in to hear this free segment from the Marketing School Live event in LA. TIME-STAMPED SHOW NOTES: [00:54] Today’s Topic: 7 Proven Marketing Hacks That Work Really Well [02:00] People get on the paid ads hamster wheel too often. [02:15] People also get stuck paying people for bad content. [02:55] Content MVP’s. [03:45] Top-performing content is often around 2000 words. [04:28] People forget about links. [06:07] Problogger is a great place to hire good writers. [07:30] HubSpot hires people just to update content. [09:33] Zero-click searches. [10:16] Eric and Neil do content sprouting. [10:30] Spin content out into different formats. [13:15] Improving metadata is important. [16:20] If you are a penny-pincher, you can use 1KProjects to find abandoned projects in which to invest. [18:32] Customer data platforms. [18:45] These are fairly new. [19:06] The hot thing right now is personalization and Hole.io allows you to do this. [22:41] Doing the right things at the right time is important in terms of sales. [25:15] Chatbots. [27:22] Intercom helps combine chat and email to make your marketing stronger. [28:20] AI for ads. [28:28] Pattern89 is AI for digital ads. [30:00] As long as you make time to do all of these things, you will succeed. [30:15] Consistency is key. [31:17] That’s it for today! [31:33] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review.   ►Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.