Will Publishing a Book Help You With Marketing?

[00:52] Today’s Topic: Marketing School Live Q & A Part III

[01:03] Are SEO techniques different in different countries?

[01:10] Sometimes Google will make changes in major markets first, but eventually it’s all the same everywhere.

[01:50] Are books good marketing and branding tools?

[02:00] The economics of publishing weren’t great for Neil.

[03:00] Neil felt his publisher was unecessarily pushy.

[04:02] Eric had a different goal than Neil did, when publishing his book.

[04:25] Being able to leverage an audience is a powerful outcome.

[05:20] The site Muscle for Life does well, because the site’s creator published kindle books and only pays for advertising on Amazon.

[07:05] Why do Eric and Neil like Intercom best?

[07:20] Intercom has greater functionality than MobileMonkey and ManyChat.

[08:25] The biggest threat to the agency model is automation.

[09:15] Incentive models are misaligned.

[09:30] When they pay for performance, the incentives are much more aligned.

[10:29] That’s it for today!

[10:37] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

Will Publishing a Book Help You With Marketing? | Ep. #1087