How to Market in a Recession

[00:52] Today’s Topic: Marketing School Live Q & A Part V

[01:00] What impact will the recession have on CPA’s and the start-up world?

[01:12] Paid media is getting more and more expensive.

[01:27] If the costs go up, eventually, the ROI and costs will break even.

[02:15] It doesn’t matter how the market is doing, people will keep going if there will be profitability down the line.

[02:45] What are the most important metrics or KPI’s when it comes to marketing?

[03:41] If you can build up a big enough brand, you can create demand with consumers.

[04:45] What is Eric playing right now?

[04:47] Eric is playing Fortnite and often plays Smash Brothers with his team.

[05:10] Segment is encroaching on Hull’s space, but Hull still does it better.

[05:45] Is there any other service besides HubSpot?

[05:56] There are ways to fill in the gaps, but there aren’t many tools to compete with HubSpot.

[06:15] If you tell a company what isn’t working, they will often work to improve their product or service.

[06:45] Voice search is going to continue to grow.

[07:25] No one has created a way for a consumer to ask a question and make a purchase.

[08:49] That’s it for today!

[08:57] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

How to Market in a Recession | Ep. #1089