Marketing School - Digital Marketing and Online Marketing Tips

In episode #1311, Neil shares what he would do differently if he had to start all over again in 2020. From his years of experience, he learned that tools tend to generate far better traffic than personal brands do, so it is worth creating or buying a tool to get quick traction. Tune in to hear how you can save time and money by going straight for a good product! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What We Would Do if Neil Was Starting From Scratch in 2020. [00:41] Why tools are so much better than content.  [01:05] Don’t worry about building a personal brand – a product is better. [01:40] Start off with a tool because paid advertising and SEO is expensive. [01:55] How a free tool ends up generating more traffic without having to market it. [02:28] Free products market themselves and are easier to do. [02:39] Go to CodeCanyon and buy a semi-decent tool in B2B or B2C.  [03:13] How Neil is now spending far more time and energy on tools.  [03:50] ClickFlow is proof that tools get more attention that personal brands.   [04:09] That’s it for today! [04:10] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Backlinko Brian Dean on LinkedIn  Tony Robbins  Gary Vaynerchuk Elon Musk on Twitter Bill Gates Ubersuggest CodeCanyon  ClickFlow Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1310, we give you some insight into what we would do if Eric had to start his whole business from scratch. Doing consulting work is a quick way to make cash and starting a podcast the best means of rebuilding your network. Tune in to hear how creating a course can be your ticket to success!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What We Would Do if Eric Was Starting From Scratch in 2020.  [01:06] Do consulting work to get some cash coming in to cover living expenses.  [01:22] Start a podcast first before you think about blogging and build your network this way. [01:46] Build a team around the consulting work and find a partner who will help you scale.  [02:08] The goal would be to build an info or software product. [02:19] Create and sell a high-ticket course and run some ads to market it. [03:02] An example of how a course can help you generate income.  [03:35] You can also start by working for someone first while building your knowledge.  [03:59] Go watch a Simon Sinek video and find out why you are doing what you do!  [04:46] What you can do if you want to start with software.  [05:09] That’s it for today! [05:10] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Simon Sinek Start with Why  Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1309, we share three ways to increase your traffic with international SEO. Even if you have high domain authority, it is still necessary to go out there and build localized links in these regions. Tune in to hear whether using a subfolder, a top-level domain (TLD), or a subdirectory is best! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Three Ways to Double Your Organic Traffic with International SEO.  [00:46] Why international SEO is important and what kind of results you can expect.  [01:06] A list of top five countries Neil gets SEO traffic from, including India and Brazil.  [01:44] Reaching Mexico, Spain, Argentina, Chile, Columbia, etc. by doing SEO in Spanish.  [02:10] Go out there and build links in these local regions and translate the content manually.  [02:30] Even if you have high domain authority, you still need localized links. [02:45] Why it is easy to build links in non-English-speaking markets.  [03:04] Choosing between using a subfolder, a top-level domain, or a subdirectory.  [04:23] Increase your rankings by getting brand queries in these localized regions.  [04:54] That’s it for today! [04:56] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1308, we discuss the different agency models that you can choose from. Whether you pitch you work at a high level or aim for smaller, local business, the way you choose to promote yourself and capture customers will have a huge effect on your results. Tune in to hear all about it! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Different Agency Models You Can Choose From. [00:33] The low-end model services small business and charging low amounts. [00:58] The affiliate or pay for performance model; rewards for good results. [01:59] A project and hourly basis model with less consistent income. [02:40] Increasing charges versus high churn rates and numbers of clients. [03:28] Going after big enterprise companies and where to find them. [04:20] An easy way to grow your agency today! [04:44] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Ubersuggest Agency Accelerator Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1307, we explain how to land big agency clients when you are just starting out! From over-delivery and over-communication to posting regularly and valuably on the right platforms, there are bunch of simple ways you can land some big fish when you are still a small fry! Tune in get the inside scoop. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Land Big Agency Clients When You are Just Starting Out. [00:42] Eric's first professional gig in Philadelphia and how he overdelivered. [01:45] Providing value in online spaces where your audience is present. [02:33] A simple model for landing clients; break down recently funded companies. [04:28] Sending specific emails to companies in order to get responses from CEO's. [06:00] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Quora Crunchbase Loom The Ultimate Sales Machine Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1306, we discuss Spotify’s acquisition of The Ringer. The podcasting industry is growing exponentially and Spotify wanted to make an aggressive move toward growing its market share. Tune in to hear why this was a super smart decision on their part! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How Spotify Acquired The Ringer.   [00:42] The solid financial results for Spotify in Q4 of 2019. [00:56] How Spotify recognized exponential growth in podcast hours streamed. [01:24] Realizing that they needed to acquire a big podcast to double down on opportunities.    [01:53] The impressive retention rates of the Marketing School podcast. [02:09] Why Spotify’s decision makes a lot of sense.  [02:39] Keep in mind that all good channels eventually become crowded.   [03:09] Spotify’s market share around podcasting and how they’re more aggressive than Apple.  [03:48] The number of downloads The Ringer podcast is getting.  [04:07] Start comparing your Apple Podcast and Spotify analytics for your podcast.  [04:50] How our podcasts and Eric’s own podcast are performing.   [05:56] The proposed price for The Ringer stated by Bill Simmons: $100 million.  [06:25] That’s it for today! [06:26] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Spotify  The Ringer Apple Leveling Up Podcast Bill Simmons on Twitter Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1305, we share the secrets to selling high-ticket courses with paid advertising. Live webinars often lead to successful conversion and you can even leverage your recorded webinars to gain traction from your audience. Tune in to hear all the ways you can follow up with prospective customers after a webinar! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Seven Secrets to Selling a High-Ticket Course with Paid Advertising.  [00:41] Why you want to choose live webinars rather than evergreen ones.  [01:07] Up the traction to your recorded webinar by making it appear live. [01:31] Different ways you can follow up with prospective customers after a webinar.  [02:37] Offering a free trial when all the other hooks have failed to work on a customer.  [03:36] Drive your audience to a video which they can access immediately.  [04:24] Why you might strongly consider dropping the price of your info product.  [05:43] Learn how to scale a campaign from Alex Becker or others in your field. [06:36] Why having as many products as possible is key to making it with info products.  [07:58] That’s it for today! [08:01] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: John Maxwell Consulting.com Udemy  Alex Becker’s Channel Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1304, we share the top e-commerce trends for 2020 that you also want to tap into. We tell you how to use up and down-sales in your funnel, allow users to buy through chat, employ push notifications, and much more! Tune in to hear how the landscape of paid ads in e-commerce is changing! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Seven E-Commerce Trends for 2020.  [00:31] Maximize your revenue by adding up-sales and down-sales throughout your funnel.  [01:08] Get users to buy through chat by using applications like ManyChat or MobileMonkey.  [01:36] How paid ads are changing in e-commerce, just look at Google and Olay’s partnership.  [02:58] Leverage the data that you have to personalize the customer experience. [03:31] Use push notifications to send people back to your e-commerce site. [04:21] Create seamless experiences in-store and offline. [05:04] Consider a re-marketing ad for those who don’t buy or abandon their carts.   [05:44] That’s it for today! [05:45] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: ManyChat MobileMonkey Olay  Ezra Firestone Leave Some Feedback:   What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1303, we give you a list of the marketing conferences that are not to be missed! From content and inbound marketing to everything technological and digital – there is a conference for each of your needs as an online marketer. Tune in to hear about the exciting marketing events that will be hosted by Marketing School! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Seven Best Marketing Conferences to Attend in 2020.  [00:33] Hear where to learn from the best content marketers in the world.  [00:51] The different locations where the Traffic & Conversion Summit will be held.  [01:35] Why INBOUND is a not-to-be-missed event for inbound marketing strategies.  [01:55] Check out one of the many global Affiliate World conferences.  [02:39] Learn about new marketing technologies at the Gartner Marketing Symposium.  [02:54] The unique Marketing School event hosted by Eric and Neil! [03:51] Attend the Adobe SUMMIT for everything digital marketing and more.  [04:15] That’s it for today! [04:18] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Content Marketing World Traffic & Conversion Summit INBOUND  HubSpot Affiliate World Gartner Marketing Symposium Marketing School Adobe SUMMIT Leave Some Feedback:   What should we talk about next? Please let us know in the comments below.   Did you enjoy this episode? If so, please leave a short review.     Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1302, we talk about the possible fine the US government can give your website! If your site is not accessible and user-friendly for individuals with disabilities, you may find yourself in a sticky situation! Tune in to hear some good ways, paid and free, to avoid incurring these costs.  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How To Avoid a $15,000 Fine from the US Government! [00:39] Section 508 of the Department of Justice and how this relates to you. [01:15] The common occurrence of these types of fines. [01:38] Free and paid tools for making your website more accessible. [03:12] That's all for today! [03:15] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Accessibe Accessibility for WordPress Leave Some Feedback:   What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.