Marketing School - Digital Marketing and Online Marketing Tips

In episode #1321, we advise you on dealing with team members who are not leveling up as expected. Before simply firing someone, call them in for a few conversations and try to help them rise to their full potential. Tune in to hear how bringing in outside experts can help with the mentoring process! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What To Do If A Team Member Isn’t Leveling Up.  [00:37] On the topic of leveling up, check our Eric’s Leveling Up podcast!  [00:41] When someone is not improving or growing stronger over time. [00:51] Hiring someone and learning that they are not growing into new roles/responsibilities.  [01:14] It could also be that a person is failing to hit the required numbers.  [01:52] Having a straightforward conversation with an underperforming team member. [02:06] Calling someone in the second time and when it might be time for them to go. [02:18] Keep in mind that it takes some people longer to find their groove in a new role.  [02:44] Advice for talking to people during high-stake conversations.  [03:19] Lead with facts first and then say how you feel — no one can argue with emotions.   [03:30] Give people three chances and have the appropriate documentation in place.  [04:15] Check out Robert Glazer’s stuff on Mindful Transitions when letting someone go.  [04:38] Remember the employees have financial obligations and can’t just be cut off.  [05:15] What to do if someone is not leveling up but they have the potential for it.  [06:05] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Leveling Up  Crucial Conversations Robert Glazer Mindful Transition Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1320, we discuss the difference between optimization and innovation. While both of these growth strategies are powerful, they have an even greater impact when they are used together! Tune in to hear how Dropbox, Uber, and Salesforce created waves with optimization and innovation.  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Difference Between Optimization and Innovation.  [00:38] A definition of optimization and relevant examples from the marketing world.  [01:30] Innovation: doing things that are outside the box – like Dropbox! [02:09] Think about innovation as disrupting the industry and messing up people’s plans.  [02:20] A good example of this kind of disruption is what Uber did to the transportation industry. [02:39] The exponential growth that happens when you combine optimization with innovation.  [03:00] The lack of innovation in the marketing tool and SEO world. [03:21] How Salesforce changed the landscape of CRM's with innovation.  [04:08] Read the optimization versus innovation article by Andy Johns.  [04:28] That’s it for today! [04:29] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Dropbox Ubersuggest Uber  Salesforce Andy Johns Article on optimization and innovation Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1319, we discuss whether influencer marketing works for B2B companies. While there are usually higher success rates for B2Cs, there is still an opportunity for B2Bs to benefit from this type of marketing – it’s all about finding the right influencers. Tune in to hear which tools you can use to find up and coming influencers!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Does Influencer Marketing Actually Work for B2B Companies?  [00:33] An example of B2B marketing: A marketing agency doing business with Uber.  [00:41] By the way, we are currently doing our Growth Accelerator in San Francisco! [00:50] How you can make influencer marketing work for B2B.  [01:32] Consider Andreessen Horowitz’s two influencers in the tech world.  [02:12] Many people have sought help from Neil because of his large audience.  [02:35] You need to find the right influencer to optimize this kind of marketing.  [02:52] Use tools like Social Blade to find up and coming influencers. [03:14] That’s it for today! [03:21] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Uber Kylie Jenner TechCrunch Microsoft Andreessen Horowitz DreamHost Social Blade Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1318, we are going to talk about the top marketing geniuses to watch in the 2020. In marketing it is key to surround yourself with those are thinking outside the box, trying out novel ideas, and taking on the most creative approaches to the everyday marketing tasks. Stay tuned to hear our list of who we are following and why they are worth your time. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Marketing Geniuses That You Need to Pay Attention to in 2020. [00:33] Eric Siu: avid reader with a lot of information to offer. [01:09] Neil Patel: always tries new, unconventional things - choose non-consensus and right. [02:13] Ryan Bonnici: strategies on where marketing is going, the long-term view. [02:59] Syed Balkhi: entrenched in the WordPress ecosystem. [03:50] Brian Dean: tactical approach, testing new ways to grow without producing a lot of concent. [04:21] Yaniv Masjedi: building a good marketing team, and treating them like family. [05:02] Grant Cardone and Gary Vanerhuck: keeping a pulse on the social web. [05:35] Matthew Barby & Kevin Indig: understanding SEO and newsletters. [06:16] Russell Brunson & Ryan Deiss: implementing sales funnels and monetizing email lists. [06:56] Patrick Campbell: creative approach to content creation and customer response. [07:52] Erik Rivera: thinks outside the box with novel ideas. [08:16] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Ryan Bonnici G2 Syed Balkhi WPBeginner OptinMonster Brian Dean Backlinko Yaniv Masjedi Grant Cardone Gary Vaynerchuck Matthew Barby Traffic Think Tank HubSpot Kevin Indig Russell Brunson Ryan Deiss Patrick Campbell ProfitWell Erik Rivera Honest Paws Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1317, we discuss the number one way to get noticed and promoted as a marketer within your company. Most high-level marketers are so good at what they do that they often break out and start their own companies. However, if you are looking to get promoted in-house, stay tuned to find out why it is crucial to show your worth and understand what it means to be an A-player on your team. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Number One Way to Get Noticed and Promoted as an In-House Marketer. [00:31] Understanding the three levels or three types of marketers. [00:57] Learning to notice problems, create solutions, and own it. [01:25] Importance of always having a reason behind why you deserve a raise. [01:58] Why the easiest way to get a promotion is by making your boss more money. [02:15] Adopting the mental model of being worthy of being paid more. [03:14] Getting noticed by saving your company more money. [03:29] How to be an A-Player in your company: proactive, solution-oriented, execution.  [04:18] Why the best marketers are often found running their own companies. [05:02] Choosing to be a long-term investor rather than a short-term investor. [05:44] That’s it for today! [05:46] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1316, we talk about the five overlooked SEO tweaks that will ultimately help you grow your organic traffic faster. A lot of times we tend to forget about the organic growth we can gain by consistently repurposing and linking old content on our own blogs. Tune in as we go over these five simple tweaks you can apply today to grow your organic traffic in no time! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Five Overlooked SEO Tweaks That Will Grow Your Organic Traffic Fast. [00:31] Tweak #1: Look for Google pages that have a high impression count to tweak your title. [01:05] Tweak #2: Find three old blog posts relevant to your new piece and link to the new one. [01:42] Tweak #3: When updated older pieces of content, add new keywords. [02:12] Tweak #4: Make sure you have a sidebar on your blog - add in pillar pages. [03:21] Tweak #5: Make a power page - consolidate your existing content. [04:26] That’s it for today! [04:38] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Ubersuggest ClickFlow Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1315, we discuss which industries provide the most opportunities for digital marketing. Often times, it’s not about picking a specific industry, but rather knowing which trends to look out for as digital marketers. Stay tuned to this episode to hear more about what your core focus should be and why industry disruption is key. TIME-STAMPED SHOW NOTES: [00:27] Today’s topic: Which Industries Have the Most Opportunities for Digital Marketing. [00:45] Why you should go after a disruptive trend rather than one specific industry. [01:52] Understanding why Health is an industry that is right for disruption. [02:02] The three waves of the Internet and how it relates to industry disruption. [03:21] That’s it for today! [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Uber Tripadvisor Steve Case AOL Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1314, we share seven simple hacks that can increase your mobile conversion rates!  From pages and apps to avoid, to boosting user experience and compatibility, we cover it all. Tune to hear how you can get your mobile site making you more money, today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Simple Hacks that Will Increase Your Mobile Conversion Rate. [00:32] Speed up your mobile website! User experience is important! [00:46] Why to avoid using AMP pages on your mobile site. [01:11] Using OptInMonster's TrustPulse to gauge whether people are buying. [01:25] Including an attractive offer in a bottom bar for mobile. [01:51] Creating a seamless experience from start to finish for your customers. [02:29] Aligning mobile and desktop experiences for high conversions. [03:09] Bonus hack! Tools for personalization for better user experience. [03:41] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: AMP OptInMonster Bounce Exchange Proof Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1313, we share how to scale your branded search traffic and stay within your budget! From Instagram to free tools and calculators, there are a bunch of ways you can get more traffic without spending a lot of your money. Tune in to hear the ways you can boost your visibility today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Scale Your Branded Search Traffic Without Spending a Fortune. [00:43] Using Instagram as a great way to grow a brand on a budget! [01:09] How free tools can aid your growth from your website. [01:46] Other tools and calculators that can boost your ranking and traffic. [02:02] Using a catchy name to increase searches and add to your profile. [02:50] Fostering patience for the results of these tactics. [03:04] Multipurpose brand names that might catch other keyword searches.  [03:46] That is it for today! [03:53] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Ubersuggest CodeCanyon 1kprojects Omni Calculator  Outgrow Backlinko Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1312, we list five underrated marketing conferences that you should attend this year! Getting great marketing inspiration shouldn't be limited to strictly marketing conferences, so we look at five different places to be to get the most for your money and time. Tune in to hear about which five make our list! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 5 Underrated Marketing Conferences That You Should Attend in 2020. [00:33] Why you should check out Traffic Think Tank Live in Miami in May! [01:08] Using TechCrunch's approach to disruption as a marketing strategy. [01:47] Baby Bathwater events and the array of personalities you will find there. [02:12] The amazing lessons in growth you can get from Affiliate World! [02:55] Paying the price and attending the TED conference for great perspectives. [03:58] That’s it for today! [04:06] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Traffic Think Tank Live Slack HubSpot TechCrunch Baby Bathwater Affiliate World TED Larry Page Ray Dalio Bridgewater Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.