The Difference Between Optimization Vs. Innovation

[00:25] Today’s topic: The Difference Between Optimization and Innovation.

[00:38] A definition of optimization and relevant examples from the marketing world.

[01:30] Innovation: doing things that are outside the box – like Dropbox!

[02:09] Think about innovation as disrupting the industry and messing up people’s plans.

[02:20] A good example of this kind of disruption is what Uber did to the transportation industry.

[02:39] The exponential growth that happens when you combine optimization with innovation.

[03:00] The lack of innovation in the marketing tool and SEO world.

[03:21] How Salesforce changed the landscape of CRM's with innovation.

[04:08] Read the optimization versus innovation article by Andy Johns.

[04:28] That’s it for today!

[04:29] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

The Difference Between Optimization Vs. Innovation | Ep. #1320