Marketing School - Digital Marketing and Online Marketing Tips

In episode #1565, Neil and Eric talk about tactics and why they can only take your business so far. Although we often hear about different tactics to implement, in order to grow your company, strategy and disruption are the important, high-level requirements that will help your business succeed. Tune in today to hear more. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How Tactics Will Only Get You So Far. [00:33] Strategies versus tactics: The differences between the two. [01:08] Without a strategy to back it up, tactics will always fall short. [01:14] Businesses are built off of strategies and concepts, not tactics. [02:35] The strategy that Neil used to beat his competition when he created Ubersuggest. [02:51] Tesla’s business strategies and why they are so effective. [04:20] Disruption is the key to winning in your business. [04:50] Learn about strategy first, before you get to the granular tactics.  [04:53] That’s it for today! [04:53] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Tesla Elon Musk on Twitter The Art of Strategy   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1564, Neil and Eric talk about creative ways to finance your business that do not involve bank loans or venture capital. You will hear about revenue-based financing options, deferring down payments, and how you can use a combination of these strategies to get the wheels in motion. Be sure to tune in today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Creative Financing Options for Your Business. [00:33] Unpacking the financing options that are available. [01:04] Revenue-based financing and how this helps SaaS companies with recurring revenue. [01:59] Why getting a personal guarantor on a loan is a creative financing option. [02:37] Deferring down payments; another imaginative finance solution. [03:33] You can combine several strategies to fund your business. [03:38] The benefits Neil has seen using performance-based deals. [04:26] Companies that can help with revenue-based financing.  [04:45] That’s it for today! [04:45] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Pipe Stripe Naval David Sacks on LinkedIn Roland Frasier Lighter Capital TIMIA Capital   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1563, Neil and Eric share a list of seven business leaders to follow if you want to grow faster. Hear about a range of innovators, from well-known leaders like Elon Musk to under-the-radar ones like Mark Leonard, and what makes them all stand out from their peers. It is so important to follow those who will push you to be your best, so tune in today to learn more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Business Leaders That Will Help You Grow Faster. [00:45] What makes Patrick Collison, co-founder of Stripe, such an innovative thinker. [01:33] Why Elon Musk is a leader and visionary worth looking up to. [02:41] The traits that make Tobi Lutke, Founder of Shopify, such a pioneer in his industry. [03:46] Hear about Mark Leonard, Founder of Constellation Software, and why he’s worth following. [04:11] What makes Chamath Palihapitiya a noteworthy thought leader and investor. [04:55] Learn about Robert F. Smith, Founder of Vista Equity, and why you should pay attention to him. [05:41] Why admire Jack Dorsey, CEO of Square and Twitter.  [06:47] That’s it for today! [06:47] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Patrick Collison Stripe Elon Musk on Twitter Tesla Tobi Lutke Shopify Constellation Software Mark Leonard Chamath Palihapitiya on Twitter Social Capital Robert F. Smith on Twitter Goldman Sachs Vista Equity Partners Jack Dorsey on Twitter Cash App Hatching Twitter   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu   Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1562, we talk about what leverage actually means. Neil and Eric discuss the four types of leverage: Capital, labor, code, and media, and which is the most important but difficult to get right. They also share some examples of influencers who have leveraged media successfully to build empires. To hear more, tune in today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What Does Leverage Actually Mean? [00:46] Capital is the first and most commonly known leverage. [00:55] Labor is a powerful type of leverage; hire people better than you. [01:27] Why code and software are considered the third type of leverage. [01:39] Content is king: Media is the fourth and newest type of leverage. [02:12] Hear why Neil believes media is the hardest thing for companies to get right. [02:58] How the Kardashians have effectively leveraged media to build an empire. [03:24] Alexandria Ocasio-Cortez as an example of a politician who’s built a successful brand.  [03:54] If people know who you are, you will have a better shot at success. [04:04] Other examples of great brand builders like Gary V and Tim Ferriss. [05:06] Whatever you can, focus on the media. [05:34] That’s it for today! [05:34] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   AngelList Naval Kardashians Kylie Cosmetics  Alexandria Ocasio-Cortez on Twitter Donald Trump on Twitter  Arnold Schwarzenegger Gary Vaynerchuk Crushing It! Wine Library: Tim Ferriss The 4-Hour Workweek Logan Paul   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1561, Neil and Eric cover one of the topics they get asked about most often: Scaling. In part one of this two-part series, they talk about the two ways to scale your agency. This will help you not only generate more income but also buy back your time. Be sure to tune in today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Scaling - Part One. [00:40] Scaling is not only about getting more clients; it’s about creating a scalable agency. [00:53] The most common problem Eric sees with agencies. [01:30] Benefits of creating an affiliate agency and how it helps to scale. [02:13] The power of niching down your agency when it comes to scaling. [03:11] Eric’s experience of niching down at Single Grain. [03:20] That’s it for today! [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Yelp Yext   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1560, we will explore the question of whether AI is relevant yet and share some of the tools you can use. AI is definitely becoming more and more relevant and the business optimizations offered by some of the tools that utilize it are second to none. Take GPT-3 for example! Tune in to learn about some of these incredible tools. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: If AI is Relevant Yet and The Tools You Can Use. [00:37] AI has a lot of potential but there is still a long way to go. [01:10] Using RankScience for A/B testing and SEO. [01:20] Adopting ClickFlow for title tags and meta tags. [02:01] The capabilities for content generation using GPT-3. [02:44] Optimizing email with Mixmax. [03:00] How solid the AI and data insights at Facebook and Google are. [03:31] Determining high ranking keywords with MarketMuse. [03:42] Using Gong for optimizing sales conversations. [04:12] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   GPT-3 RankScience ClickFlow MixMax The Social Dilemma MarketMuse   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1559, for part three of our hiring series, we share the most cost-effective way to onboard new hires. The processes you take new employees through in their first weeks at their new job play such a vital role in the contributions they can make to your company as time moves on. Apply the skills we share today and get ready to experience the long term benefits! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Most Cost-Effective Way to Onboard New Hires. [00:39] Having an interviewee say yes to your hiring offer is just the beginning. [00:58] Giving a new employee a list of company practices. [01:36] Documenting everything internally and using that data to onboard people. [03:36] Giving new employees a buddy and making videos for them to watch. [04:24] Using a ‘no action period’ to fully indoctrinate new employees. [05:54] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Twitch Facebook   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1558, for part two of our series on hiring, we will be talking about the best traits employees could have. We share the value of hiring process-oriented staff, the top three characteristics that make the perfect employee, and a secret test you can run in your interviews to test the character of interviewees. Tune in today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Our Best Employees and How They Share This One Common Trait. [00:38] Scaling is easier with employees who are process-oriented. [01:33] The three traits of the ideal team player and why humility is the top one. [02:47] Using secret tests in interviews to test the character of interviewees. [04:08] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   The Ideal Team Player Disney   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1557, we talk about the five red flags that mean you should hire more employees. Hitting that sweet spot of good-sized team, while maintaining your profit margins is central to your business' success. Today we discuss what to look out for when thinking about hiring someone new, so tune in hear about good salaries, utilization rates, and more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The 5 Red Flags When It's Time to Hire More Employees. [00:32] Don't pay peanuts if you want to get good help! [01:25] Overloading yourself with responsibilities in the company. [01:47] Increased profit margins means more funds to grow the team. [02:05] Maintaining a good utilization rate and a happy set of employees. [02:40] Hitting a wall with growth while being profitable. [03:48] A swamped customer service department means dropping standards. [04:05] Preparing for any scenario before you have to hire quickly.  [04:38] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Upwork Paul Graham Richard Branson Gary V   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1556, we talk about what goes into a great piece of creative content! Tuning in, you will hear about customer conversations, user feedback, and the central role of answering objections. We also touch on building from an initial strategy instead of employing needless tactics. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What Goes into a Great Creative? [00:46] Incorporating user feedback and answering customer questions. [01:15] Getting to grips with customer psychology, funnel and decision position and more! [02:01] Useful resources for upping your conversational game. [02:40] Answering objections — the foundation of a good landing page. [03:15] Adopting a strategic standpoint and fitting in your tactics from there. [03:55] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Levels The Mom Test Jobs to Be Done Breakthrough Advertising   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.