What Does 'Leverage' Actually Mean? The 4 Types You Need to Understand

[00:25] Today’s topic: What Does Leverage Actually Mean?

[00:46] Capital is the first and most commonly known leverage.

[00:55] Labor is a powerful type of leverage; hire people better than you.

[01:27] Why code and software are considered the third type of leverage.

[01:39] Content is king: Media is the fourth and newest type of leverage.

[02:12] Hear why Neil believes media is the hardest thing for companies to get right.

[02:58] How the Kardashians have effectively leveraged media to build an empire.

[03:24] Alexandria Ocasio-Cortez as an example of a politician who’s built a successful brand.

[03:54] If people know who you are, you will have a better shot at success.

[04:04] Other examples of great brand builders like Gary V and Tim Ferriss.

[05:06] Whatever you can, focus on the media.

[05:34] That’s it for today!

[05:34] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

What Does 'Leverage' Actually Mean? The 4 Types You Need to Understand | Ep. #1562