Marketing School - Digital Marketing and Online Marketing Tips

In episode #1555, we discuss how to get all your creative work made. When it comes to designing creatives, there is a tool for every need and budget, from the most entry-level to the highest-end tools. Tune in to hear how you can get some design help so you don’t have to do it all!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Get Creatives Made [00:34] If you have good ideas for creatives, the challenging part is making them. [00:48] To get videos created, check out Duck Video, Chamber Media, and Harmon Brothers.   [01:39] Use Design Pickle that can create images for you quickly.  [01:49] Go to Upwork for content and video creation and development.   [01:54] CodeCanyon offers pre-made tools that you can modify or white label. [02:04] Sites like Dribbble and 99design can help you find designers and inspiration.  [02:47] Where to go to repurpose your content and segment it into multiple pieces.  [03:06] If you have the budget, find help instead of doing everything yourself.  [03:15] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Duck Video ClickFunnels  Harmon Brothers Chamber Media Fiverr  Design Pickle  Nick Shackelford Konstant Kreative   Upwork CodeCanyon  Toptal Dribbble 99designs Adwise  Repurpose House    Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1554, we share where you can go to find inspiration for new creatives. Whether you check what your competitors are up to, take a walk in the park, or scroll your social feed, you will be surprised where the most creative ideas come from! Tune in to hear which websites can help you find quick inspiration.  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Where to Get Creative Inspiration [00:39] Creatives are the most important aspect of drawing attention and making ads perform.  [00:49] People like Russell Brunson drive new creatives every month. [01:09] Go to your competitors’ websites to get inspiration for ads and ad copy.  [01:56] For landing page and other inspiration, visit land-book.com and swiped.co. [02:19] The idea with swiped.co is to create a swipe file of ads or copy you like.  [02:41] Sometimes creative ideas come from the most random places!  [03:22] Don’t be closed off to any idea or make the mistake of thinking you know it all.   [03:41] Suggestions for things you can do that might give you bright ideas.  [04:05] When scrolling social media, pay attention to the things that make you stop and look.  [04:32] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Russell Brunson  Click Funnels  Wayback Machine The Anti Advertising Advertising Club land-book.com swiped.co   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1553, we talk about trusting your gut in business. When you are first starting, you don’t yet have enough experience to trust your instincts, but as you learn and grow, your gut feelings about things get fine-tuned and can prove to be invaluable. Tune in to hear how you can avoid making the same expensive mistakes others did!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: When You Should Trust Your Gut in Business [00:42] Neil shares how experience refines your gut instincts over the years.  [01:14] An example of how trusting your gut pays off despite what others tell you.  [02:09] The failures you go through end up teaching you the most.  [02:29] Eric talks about learning to use black hat tactics in a white hat way.  [03:01] When you do affiliate, you are forced to create a landing page and design stuff. [03:14] Learn about the $5000 lesson Eric had on the importance of vetting your partners.   [04:10] It’s okay to make mistakes but do not repeat them.  [04:25] What sets great business people apart is their ability to learn from mistakes.  [04:50] Learn from other people’s experiences to sidestep the same pitfalls.    [05:26] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Bill Gates Elon Musk Mark Zuckerberg   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1552, we will share our thoughts on what will replace content marketing in 2021. Content marketing involves creating content through video, writing blog posts, and even doing podcasts, but what your audience truly loves is interaction, which non of these channels offer. This is why going live is the future of not just having a captivated audience but generating income too. Tune in to learn more. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What Will Replace Content Marketing in 2021. [00:35] Going live on social media: It’s great for selling and people love the interaction. [01:48] All the big platforms have live capabilities now. [02:17] How much easier going live is: Blog posts take ages. [02:50] Chopping up live content and repurposing it. [03:11] Your following grows faster if you go live. [03:33] That’s it for today. [03:34] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:     Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Learn how to build an audience when you're not an expert by documenting your journey and interviewing other experts. Gain followers along the way and leverage their audience. Tips from Purdue Global and High V Hot Deals ads.

In episode #1550, we each share our number one e-commerce strategy for Black Friday 2020. Considering collaborating with a brand in the same industry to create irresistible promotions for your audience. Tune in to hear how running a contest might be just the traction you need to have a super profitable shopping season!   TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Our Number One E-Commerce Strategy for Black Friday 2020. [00:41] Partner with other people in similar spaces and do promotions together. [00:52] Examples of how you can collaborate with brands in the same industry.  [01:17] After promoting your offerings to your list, promote someone else’s.  [01:32] The value of creating a contest and generating buzz around Black Friday.  [01:41] Use a tool like KingSumo Giveaways to create a contest and what it allows you to do.  [02:16] While not many people run contests nowadays, the ones who do it well, see results. [02:26] Remember that you might not get it right on the first go, so test them out first.   [03:00] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   KingSumo Giveaways    Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Learn how to make content go viral on Reddit without getting banned by researching popular topics, engaging with the community, and adding value to discussions.

In episode #1548, we talk about how many experiments you should run. Whether it be adjusting a title tag to get more clicks, running A/B tests, changing copy, trying blogging out, or whatever else you can think of, testing frequently will play a crucial role in your success. Tune in and hear how we create frameworks around our testing processes and a whole lot more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How many experiments you should run. [00:34] What do we mean by experiments? [01:00] The cadence of testing depends on how big your company is. [01:20] The ratio of marketing to business experiments you should run. [01:40] Neil suggests doing one experiment a week. [02:14] Realizing that testing will produce diminishing returns, and moving on. [02:40] How Eric systematizes the testing process in his business. [03:31] That’s it for today. [03:22] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Andrew Chen Andreessen Horowitz Brian Balfour What The Heck is EOS Traction   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1547, we talk about why the top marketers love risk and actively seek it out. Without risk, there can be no reward, and for some, taking risks becomes addictive simply because of the dopamine rush it produces. In this episode, we talk about some of our favorite entrepreneurs, the risks they have taken, and the amazing places this approach to life has taken them. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Why The Top Marketers Love Risk and Actively Seek It Out. [00:33] A story about Eric proving how much he loves taking risks. [01:20] The rush of taking risks and how it keeps pushing you. [02:11] The dopamine rush of gaming and how it is similar to digital marketing. [02:29] From affiliate marketing to business and how this process is like a game. [03:12] Examples of great digital marketers. [03:47] With no risk, there is no reward. [04:00] Taking no risk is the biggest risk one can take. [05:28] More examples of risk-taking marketers. [05:29] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Chase Hero on Instagram Mark Zuckerberg Russel Brunson Noah Kagen AppSumo   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1546, we talk about the underutilized link between email marketing and SEO. Eric and Neil share how leveraging this untapped strategy has helped them grow in leaps and bounds and they share tips on how you can use this tool you didn’t even know you had. Be sure to tune in today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Hidden Link Between Email Marketing and SEO. [00:34] Over 200 different factors go into successful SEO. [00:55] The importance of brand and people who have reiterated this message. [01:19] When people click on emails, it allows them to keep coming back to your site, building your brand. [01:50] Google is built by human beings who want to drive engagement metrics up. [02:14] The link between emails and YouTube SEO. [02:47] If you have traffic coming in from push notifications, you might as well use emails to up your SEO. [03:20] That’s it for today! [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Eric Schmidt Matt Cutts Subscribers.com   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.