Marketing School - Digital Marketing and Online Marketing Tips

In this special episode of Marketing School, we talk to Billy Gene from Billy Gene is Marketing about his expertise in the field! He talks to us about million-dollar execution, the importance of the sales side of things, and why all marketers should work on their sales skills. We also discuss the indispensability of practice and how putting in the reps is what moves the needle. Tune into this great conversation with Billy to learn all about the service he offers and how it can help you and your business immediately!   TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Better Conversions Across Platforms with Billy Gene. [01:01] Billy's background and the customer base that he serves. [02:36] Moving from agency work to more durable sources of income. [03:55] Using Billy's service as a foundation to build on and grow a business. [04:41] Tactics that have Billy excited; getting customers interested on the front end first! [10:48] The time it took Billy to learn about the importance of the offer. [11:40] How Bill approaches switching things up — focussing on the numbers. [15:21] Billy's tips for improving your sales calls; reading and practicing!  [18:09] Some information on Billy's educational program and how to sign up. [19:52] Billy's market-focus and how his business is influenced by growing up on welfare. [23:22] Thoughts on personal brands and how much money to pour into them. [28:10] Considering Billy's template for success — how to level up in a similar way. [31:01] Having fun with your work — why Billy prioritizes this part of his business. [33:38] Billy Gene's surprising favorite tool! [34:32] A must-read book recommendation from Billy about business. [35:58] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode: Billy Gene is Marketing Billy Gene on Instagram The GENEIUS Ad-vantage Russell Brunson Facebook Ad Library Gordon Ramsay Kylie Jenner Xbox Scaling Up Verne Harnish Leveling Up Episode EO YPO   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

If You Should Micromanage Your Consultants In episode #1632, we speak about whether you should micromanage your consultants. The general agreement when it comes to HR is that one should not micromanage, but the truth s that there are some contexts in which it can’t be avoided. Tune in to learn more about how budget, time, risk, and more can factor into your decision to micromanage your consultants or not. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: If You Should Micromanage Your Consultants. [00:31] What we mean by micromanaging. [01:01] It depends on how fast you want something done. [02:05] If you pay peanuts, you get monkeys. [02:53] Weighing up the risk of the task with the skill of the consultant. [03:40] That’s it for today! [03:41] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Paul Graham   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

3 Productivity Tips That Changed Our Lives In episode #1631, Eric and Neil share some of the top productivity habits that have changed their lives. Eric speaks about a few gadgets and products that have optimized his sleep, and then Neil weighs in on a simple habit of getting all emails for the day done on that same day. Then Eric takes the mic again to instruct us about the value of directing decision making by setting goals and keeping them front and center in your workspace. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Three Productivity Tips That Changed Our Lives. [00:35] Eric’s sleep hacks; taping his mouth, CBD tablets, a Slip mask, and more. [02:00] Neil’s habit of finishing all his emails before bed. [02:20] Eric’s practice of writing his major goals down to keep him focused. [03:46] That’s it for today! [03:47] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Thorn Slip Oura Ring Eight Sleep Cover   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Is Link Building Still Important? In episode #1630, we are going to talk about whether link building is still important. Google said that the two most important things for SEO are content and links. As time goes on however, we are realizing that engagement metrics are what drives ranking. Engagement metrics are driven by link building but a whole lot of other things too. Tune in to learn how to keep your site ranking highly today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Is Link Building Still Important? [00:37] Links are still important, but a site with fewer links can still rank highly. [01:55] Engagement metrics are what drive ranking, and link building is only one way of driving engagement. [02:33] Links are becoming less and less important. [02:43] Links will help you begin to rank highly but user metrics will keep you up there. [03:00] That’s it for today! [03:32] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Google Analytics   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

7 Quick SEO Tips For 2021 In episode #1629, we find out the seven top SEO tips for this year. Neil and Eric talk about hosting your site on a CDN, how buying websites can give you the boost you need, and why you should be embedding your non-written content into your blog. For all this and a whole lot more, be sure to tune in today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Quick SEO Tips For 2021. [00:37] Number one: Host your site from a content delivery network. [00:48] Number two: If you have the resources, go and buy websites. [01:18] Number three: Update your content faster than you create new stuff. [01:55] Number four: Embed audio and video content on your blog to increase dwell time. [02:15] Number five: See where your content lands in the first two to three months and only build links afterwards. [02:43] Number six: Study the Google Analytics data of already well-performing content. [03:01] Number seven: Look at pages that rank well and add them to page one of your blog.  [03:32] That’s it for today! [03:32] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Links Mentioned in Today’s Episode:   CDN by MaxCDN Cloudflare   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

5 Ways to Increase Your Customer LTV in 2021 In episode #1628, we hear about the five best ways to increase your customer lifetime value this year. Find out more about upping your price, the benefits of including upsells and downsells, and why you should be working on your retention as well. Tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 5 Ways to Increase Your Customer LTV in 2021. [00:31] Number one: Increase your prices because pricing is your biggest lever. [01:15] Number two: Add in upsells and downsells to get people to buy more. [01:45] Number three: Work on your retention, not only sales. [02:27] Number four: Create an ecosystem where your products all work together. [03:33] Number five: Focus on customer development and find out people’s needs. [04:48] That’s it for today! [04:48] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Links Mentioned in Today’s Episode:   HubSpot Slack Levels Sam Corcos   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Do You Need To Write 2,000-word Articles To Rank High on Google? In episode #1627, we are going to talk about if you really need to write 2,000-word articles to rank highly on Google. The short answer is no, and in this episode, we tell you exactly why. We touch on how user experience should always come first, and why data isn’t necessarily lying to you but it isn’t telling the truth either. Covered in today’s show are also the most important questions you should ask yourself when you’re curating content for your audience. To find out what these are and much more, be sure to join us in class today!  TIME-STAMPED SHOW NOTES: [00:21] Today’s topic: do you really need to write 2,000-word articles to rank high on Google? [01:12] The misconceptions about high ranking long-style articles. [01:31] Why you don’t need to write that much to rank highly. [01:49] Why you shouldn’t apply long-form writing to every piece of content you put out. [02:09] How you should be thinking about the strategy side of things. [02:28] The risk of using a content style that isn’t fit for purpose. [02:35] What you should be focussing on to best serve the user experience [03:02] Reasons why you shouldn’t take all SEO advice literally. [03:38] That’s it for today!  [05:05] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Links Mentioned in Today’s Episode:   Brain Dean Backlinko WickedFire   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

How to Monetize Your SEO Traffic Without Ads In episode #1626, we show you how to monetize your SEO traffic without ads. This is something that everyone has the power to do and it shouldn’t cost you a dime. We focus on partnerships, affiliate marketing, and plugging in your product or service into your content. Before we say goodbye we also talk about the value behind taking your SEO traffic to email and touch on the power of the exit popup. Be sure to tune in to today’s show! TIME-STAMPED SHOW NOTES: [00:22] Today’s topic: how to monetize how to your SEO traffic without ads. [00:26] Answering the question: what’s so bad about ads? [00:40] Why people typically use ads on their platforms. [01:30] Examples of partnership deals with podcast advertising companies. [01:53] When you should start thinking about affiliate marketing. [02:06] If you can optimize conversion through sign-up, you can make more money. [02:26] Strategies behind the services and products you offer and the content you create. [02:32] What you can do instead of call-to-actions. [02:57] Taking your SEO traffic to email. [03:34] The value of having an exit popup. [04:13] That is it for today! Links Mentioned in Today’s Episode:   Facebook Amazon   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

How to Rank on Page 1 of Google in 2021 In episode #1625, we show you how you can rank on page one of Google in 2021! This is a topic that we can go on about forever, but in today’s session, we highlight the value of making a well-functioning website, updating old content, using ‘the skyscraper technique’, creating titles that evoke curiosity, and a whole lot more. Be sure to catch today’s show for some lightning-fast tips you can use to boost your SEO in 2021! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Rank on Page 1 of Google in 2021 [00:30] Optimize the functionality and UX of your website. [00:59] Build fewer links and keep the few you make high-quality. [01:48] Using Backlinko’s ‘skyscraper technique’: Reverse engineer the top results of a search. [02:09] Iterate and make your content feel like a great product. [02:42] Increasing click-through by leveraging user signals and core web vitals. [03:38] Create content with titles that evoke curiosity. [03:50] Upping the time a person spends on a page by packing in different content types. [04:19] Update your old content to refresh it for Google’s search algorithms. [05:03] That is it for today! [05:05] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Backlinko   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

If You Should Pay To Promote Your Content In episode #1624, we talk about whether you should be paying to promote your content. Social platforms make their money through advertising, and the data is out that it is getting harder to reach people organically on them. Paid content, however, will get the eyeballs you need and once you have the reach you have been looking for, you can start to leverage your audience in different ways. Tune in to learn more. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: If You Should Pay To Promote Your Content [00:28] You might not get the best organic reach, so is paying worth it? [01:11] The ratio between what to spend on content creation versus promotion. [01:45] Reasons why it is a good idea to pay to promote your content. [02:16] How paid content ends up boosting organic reach too. [02:37] Reach is the key in a content business, so you have to pay to play. [03:10] Leveraging the reach you have from paid promotions. [03:28] That is it for today! [03:29] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode: Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.