Should You Pay to Promote Your Content? #1624

[00:25] Today’s topic: If You Should Pay To Promote Your Content

[00:28] You might not get the best organic reach, so is paying worth it?

[01:11] The ratio between what to spend on content creation versus promotion.

[01:45] Reasons why it is a good idea to pay to promote your content.

[02:16] How paid content ends up boosting organic reach too.

[02:37] Reach is the key in a content business, so you have to pay to play.

[03:10] Leveraging the reach you have from paid promotions.

[03:28] That is it for today!

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