Marketing School - Digital Marketing and Online Marketing Tips

How Do NFTs Fit In With Marketing? In episode #1688, we talk about the rise of NFTs and the many different ways that you can make money from them. NFTs leverage the blockchain to make one-of-a-kind digital files. Many influencers are turning their content into NFTs right now and turning a huge profit. Tune in and learn how you can fit NFTs into your marketing flywheel. TIME-STAMPED SHOW NOTES: [00:29] Today’s topic: How Do NFTs Fit In With Marketing? [00:54] What are NFT’s? [01:22] Beeple’s recent sale of his NFT for $69M. [02:01] How influencers can leverage their reputation to make money from NFTs. [02:55] How NFTs play on the human desire to collect things. [03:22] The value of being an early adopter. [03:38] Where you can buy and see predictions about NFTs. [03:51] All the different ways to make money from NFTs. [05:18] That is it for today! [05:19] Go to marketingschool.io/pro to learn more about our free community.   Links Mentioned in Today’s Episode:   Logan Paul Beeple OpenSea CryptoSmash Steve Aoki   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

If You Can Drive Sales Via Text Messages In episode #1686, we talk about if it is possible to drive sales via text messages. Even though email marketing is proven to work, the open rate for emails is not as high as it is for text messages. This and other factors point to the increased use of text as a profitable sales channel in the future. Tune in to learn more! TIME-STAMPED SHOW NOTES: [00:29] Today’s topic: If You Can Drive Sales Via Text Messages. [00:30] Text messages' main usage: not to generate new sales. [01:14] Tanner Chidester’s business with an infrastructure to support chat sales messaging. [01:49] Open rates for SMSs are higher than emails. [02:24] Why we will see an influx of chat support services. [02:14] Gains Neil saw when he added SMS marketing as a sales channel. [03:53] That is it for today! [03:53] Go to marketingschool.io/pro to learn more about our free community. Links Mentioned in Today’s Episode:   Tanner Chidester MobileMonkey LTVplus   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

If You Can Drive Sales Via Text Messages In episode #1686, we talk about if it is possible to drive sales via text messages. Even though email marketing is proven to work, the open rate for emails is not as high as it is for text messages. This and other factors point to the increased use of text as a profitable sales channel in the future. Tune in to learn more! TIME-STAMPED SHOW NOTES: [00:29] Today’s topic: If You Can Drive Sales Via Text Messages. [00:30] Text messages' main usage: not to generate new sales. [01:14] Tanner Chidester’s business with an infrastructure to support chat sales messaging. [01:49] Open rates for SMSs are higher than emails. [02:24] Why we will see an influx of chat support services. [02:14] Gains Neil saw when he added SMS marketing as a sales channel. [03:53] That is it for today! [03:53] Go to marketingschool.io/pro to learn more about our free community.   Links Mentioned in Today’s Episode:   Tanner Chidester MobileMonkey LTVplus   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1685, we talk about the paradox of expert versus beginner content. Drawing inspiration from Rand Fishkin’s article on the topic, Neil and Eric share their thoughts, what they have experienced, and make the case for producing a mix of content. Be sure to tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Paradox of Expert Vs. Beginner Content. [00:40] The idea behind Rand Fishkin’s article that inspired this episode. [00:56] Differences between beginner and expert content. [01:20] There are different levels of amplification based on different content. [01:38] What Neil has noticed about beginner versus expert content and what his team has done about it. [02:14] Content either gets backlinks and social shares or search traffic, not usually all three. [02:28] The type of content that sits at the beginner-expert nexus. [03:22] Expert content takes time to produce but people will want to share it.  [03:43] The type of content you produce depends on so many factors. [03:55] That’s it for today! [03:55] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Rand Fishkin 'The Paradox of Content Marketing to Beginners vs. Experts' SparkToro Marketing Land Search Engine Land   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Ahead of the Curve Internet Marketing with Lucas Lee-Tyson In this episode, we talk to Lucas Lee-Tyson, founder of Growth Cave, about cutting-edge internet marketing in 2021. Growth Cave is a company that helps businesses large and small to dominate their industries online by implementing ‘ahead of the curve’ online marketing strategies. Lucas talks about the services his company offers, how he got into internet marketing, and the hand-to-hand combat approach he used to secure his first clients. He also gets into metrics for his business, the ins and outs of his sales funnel at growthcave.com, and a few secret tips for super-targeted advertising on YouTube. Our conversation covers Lucas’ top tools for productivity and Facebook Marketing, his method of dealing with huge success at a young age, and of course, the books and influencers he has found most beneficial to his growth as an entrepreneur. Tune in today! TIME-STAMPED SHOW NOTES: [00:29] Today’s topic: Ahead of the Curve Internet Marketing with Lucas Lee-Tyson. [01:00] The services offered by Growth Cave and how Lucas got into internet marketing.  [03:50] The different structures that Growth Cave uses to charge clients. [05:32] Metrics for revenue and employees at Growth Cave. [06:23] The hand-to-hand combat techniques that Lucas used to secure his first clients. [08:01] Lucas’ goals for how he will optimize his sales funnel at growthcave.com [09:57] Longer-term goals of Lucas’ for how he will utilize his capital. [11:57] Lucas’ thoughts on Google and YouTube advertising versus Facebook advertising. [14:02] A secret YouTube advertising strategy involving targeting trending videos. [16:07] Strategies for advertising on TikTok and where things will go in the future.  [17:43] Resources Lucas consults to get better as an entrepreneur. [19:01] Top tools in Lucas’ marketing stack right now; Madgicx and Roam Research. [22:18] How Lucas deals with ego as a successful internet marketer. [24:52] Thought leaders in the marketing space that Lucas follows. [25:52] Why Lucas’ favorite business books are Ready, Fire, Aim, and The Third Door. [27:37] The best way to connect with Lucas online. [28:03] That is it for today! [28:04] Go to marketingschool.io/pro to learn more about our free community. Links Mentioned in Today’s Episode:   Lucas Lee-Tyson Lucas Lee-Tyson on YouTube Growth Cave Connect with Lucas Alex Hormozi GymLaunch Madgicx Roam Research Rich Schefren Todd Brown Ready, Fire, Aim The Third Door Leveling Up with Alex Banayan   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1684, we talk about what to do after your book launches to maximize success. The work that needs to go in before you release your book is extensive, but what you do after can make or break the success it finds. Tune in and hear about how you can build funnels that start with your book but feed into upsells, subscription services, and more. TIME-STAMPED SHOW NOTES: [00:29] Today’s topic: What To Do After Your Book Launch To Maximize Success. [01:00] What Neil could have done differently after his book was released. [01:30] How to sell your book using a Click Funnel. [02:15] Offer buyers the book for free but add in upsells into their click funnel. [02:33] Making a journal accompanying your book which you use as your upsell. [02:33] Working in a system for recurring revenue where the book is at the top of the funnel. [04:30] That is it for today! [04:31] Go to marketingschool.io/pro to learn more about our free community. Links Mentioned in Today’s Episode:   Click Funnels Self-Publishing School High-Performance Habits DotCom Secrets   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1683, we talk about how Eric sold $50,000 worth of his new book by promoting it on Clubhouse. Networking on Clubhouse feels far more authentic than other platforms and this is all because of the power of voice. Tune in to hear how Eric has leveraged this and made it part of a larger sales funnel for his book to great success. TIME-STAMPED SHOW NOTES: [00:29] Today’s topic: How Eric Got $50,000 in Book Sales From Clubhouse [01:05] The Clubhouse room that Eric organized to promote his book. [01:27] The number of people that showed up online. [01:27] Promoting levelingup.com in the room which has bonus bulk sale offers. [02:33] People who changed their profile pictures to receipts they got after buying the book. [02:59] How genuine the voice testimonies to Eric were.  [04:18] What people who don’t have audiences like Eric’s should do first. [05:53] That is it for today! [05:54] Go to marketingschool.io/pro to learn more about our free community. Links Mentioned in Today’s Episode: Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1682, we give you actionable steps to decrease the amount you are spending on ads while continuing to keep conversions high. Advertising online means advertising in an auction-based environment, which means prices are not going to go down anytime soon. Hear how you can use product lear growth, A/B testing, solid SEO strategies, and more to hack online advertising today. TIME-STAMPED SHOW NOTES: [00:29] Today’s topic: Ad Costs Will Continue To Skyrocket, Here’s How To Fix That [00:30] Social platforms are auction-based, meaning prices will keep going up. [00:58] Optimize conversions to squeeze more revenue out of each visitor. [01:32] Experience a new form of shopping and selling using B8TA. [02:10] Experiment with product-led growth instead of paying per click. [03:38] The compounding effects of a solid SEO strategy. [03:47] Targeting people based on what parts of your site they interact on. [04:10] Rotating between different versions of an ad. [05:46] Partner with relevant products and splitting the costs. [04:42] That is it for today! [04:45] Go to marketingschool.io/pro to learn more about our free community.   Links Mentioned in Today’s Episode: VWO Optimizely Google Optimize B8TA   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1681, we talk about how to buy a business when you don't have a lot of money! We get into why this task does not have to be as hard as many of us think, the array of financing options that are worth checking out, and a few resources that can help along the way. Tune in to hear how you can start out on this exciting path! TIME-STAMPED SHOW NOTES: [00:29] Today’s topic: How to Buy a Business When You Don't Have Tons of Money. [00:39] Why to consider buying a business in the first place. [01:22] The story of Single Grain; the merger and acquisition, and lessons learned. [02:15] Finding the money through different means that will suit you. [02:50] It's not as hard as you may think if you find the right business. [03:20] Buying businesses at a small scale and building from there. [04:11] There are so many different financing options to look into! [03:30] Helpful resources for getting into the business acquisition game.  [04:42] That is it for today! [04:45] Go to marketingschool.io/pro to learn more about our free community.. Links Mentioned in Today’s Episode:   Pipe Buy Then Build HBR Guide to Buying a Small Business   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

The Best Social Channels for Organic Growth In episode #1680, we talk about the social platforms that provide the best scope for organic reach. In today’s pay-to-play landscape, reaching a wide audience organically seems less and less possible. There are still many different hacks and creative strategies you can use to get lots of followers on well-known and lesser mentioned platforms though. Tune in to learn more. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Best Social Channels for Organic Growth [00:35] Build your following organically using visual posts on Pinterest. [01:13] The reach LinkedIn offers, especially in the B2B space. [01:49] Quora ranks high on google, so answering Quora questions can get you followers. [02:36] Don’t forget about YouTube, the second largest search engine in the world. [03:16] TikTok is offering big reach so they don’t get crushed by Instagram. [03:35] New features on social platforms get more love. [04:15] Exploring YouTube shorts and Snapchat spotlight. [04:35] That’s it for today! [04:36] Go to marketingschool.io/pro to learn more about our community. Links Mentioned in Today’s Episode:   Noah Kagan AppSumo Gary Tan   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.