Marketing School - Digital Marketing and Online Marketing Tips

The Best Social Channels for Organic Growth In episode #1680, we talk about the social platforms that provide the best scope for organic reach. In today’s pay-to-play landscape, reaching a wide audience organically seems less and less possible. There are still many different hacks and creative strategies you can use to get lots of followers on well-known and lesser mentioned platforms though. Tune in to learn more. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Best Social Channels for Organic Growth [00:35] Build your following organically using visual posts on Pinterest. [01:13] The reach LinkedIn offers, especially in the B2B space. [01:49] Quora ranks high on google, so answering Quora questions can get you followers. [02:36] Don’t forget about YouTube, the second largest search engine in the world. [03:16] TikTok is offering big reach so they don’t get crushed by Instagram. [03:35] New features on social platforms get more love. [04:15] Exploring YouTube shorts and Snapchat spotlight. [04:35] That’s it for today! [04:36] Go to marketingschool.io/pro to learn more about our community. Links Mentioned in Today’s Episode:   Noah Kagan AppSumo Gary Tan   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Should You Self-Publish Your Book or Go Traditional? In episode #1679, we weigh up the pros and cons between traditional and self-publishing. If you are trying to gain credibility as a thought leader in your field, one of the best ways to do this is by writing a book. Neils shares his experiences having gone the traditional route and Eric speaks about why he has chosen a hybrid strategy for his new book. Tune in today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Should You Self-Publish Your Book or Go Traditional? [00:30] The differences and pros and cons between traditional and self-publishing. [01:46] Why traditional publishers can be annoying. [02:25] Traditional publishers help you publicize your book. [03:03] Limitations to the freedom of the author who publishes traditionally. [03:38] How Eric is getting the best of both worlds using hybrid publishing. [04:40] That’s it for today! [04:44] Go to marketingschool.io/pro to learn more about our community.   Links Mentioned in Today’s Episode:   Hustle Leveling Up Page Two   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Ask Yourself This Before You Post on Social Media In episode #1678, we consider the main things you should ask yourself before posting a piece of content on social media. What many people don’t realize is that if your posts get low engagement in general, they will be shown to fewer people in the future. With this in mind, it is important to apply a quick filtration framework before you make that next post, and today you’ll learn more about how it works. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Ask Yourself This Before You Post on Social Media. [00:30] Would you re-share this piece of content if someone else shared it? [01:47] Algorithms show your content less if it tends to get low engagement. [02:08] Aim for content that is informative, concise, and to the point. [02:48] Why Eric loves Warren Buffet’s annual letters. [03:13] Don’t push out content that is mediocre. [03:40] That’s it for today! [03:37] Go to marketingschool.io/pro to learn more about our community.   Links Mentioned in Today’s Episode: Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1677, we talk about how to stand out on social media in 2021. While trends always change and people keep finding new ways to go viral, the basic principle of zigging where others zag is still as relevant as ever. Tune in and hear about how to stay cutting edge and agile while continuing to bring in the views and likes. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How To Stand Out on Social Media in 2021. [00:37] How trends change and the value of zigging while others zag. [01:17] Look for what is doing well and latch onto that type of content. [02:18] How this podcast has differentiated itself. [02:45] Jumping onto platforms while they are still young. [03:38] Bringing back older trends that end up functioning like new ones. [03:53] That’s it for today! [03:54] Go to marketingschool.io/pro for a free, 14-day trial of our community.   Links Mentioned in Today’s Episode:   Gary V Chris Do   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

5 Powerful Ways to Monetize Your Blog Fast In episode #1675, we give you five proven ways to monetize your blog fast. If you build a website and start to get some traffic on it, you might as well implement the absolute best ways to make money from it in whatever way possible. Tune in to hear about using tracking pixels, selling native ads, linking affiliate products, and more!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 5 Powerful Ways to Monetize Your Blog Fast. [00:30] Use affiliate products that you add links to on your blog. [01:01] Add tracking pixels; companies pay a lot for the data they gather. [01:33] Sell native ads. [02:10] Add a consulting page to your website. [02:42] Sell courses that relate to your topic. [03:17] That’s it for today! [03:24] Go to marketingschool.io/pro to get a free 14-day trial of our marketing community.   Links Mentioned in Today’s Episode:   Clutch   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

How to Rank Higher By Writing Shorter Content In episode #1674, we talk about how you can rank higher by writing shorter content! Although creating larger pieces of content can help your SEO ranking, it is not the only way to boost your visibility. Tune in today to hear us talk about how you can use links, user experience, multimedia, and more to hit that number one spot! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Rank Higher By Writing Shorter Content. [00:35] Why word count is not everything! [01:04] Focussing on user experience as a way to rank higher. [02:04] Aiming for the 'rank zero' position and getting a snippet featured! [02:53] The power of linking to other articles and branching out into related topics. [03:27] Including multimedia in posts to aid the ranking of your content. [03:45] The power pages concept; creating useful sub-topics under a larger banner. [04:59] Go to levelingup.com to order a copy of Eric's new book! Links Mentioned in Today’s Episode:   ClickFlow Beginners Guide to SEO by Moz   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Does the Skyscraper Technique Work in 2021? In episode #1673, we discuss whether the Skyscraper Technique still works in 2021. We have spoken often about this great method for creating content and links, developed by our good friend Brian Dean, but we thought it was about time to reevaluate its use in the new year. Tune in to hear about how it can still be effective, misunderstandings to avoid, and a whole lot more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Does the Skyscraper Technique Work in 2021? [00:28] A refresher on the Skyscraper Technique and the brains behind it, Brian Dean. [01:14] Ways in which the technique is still working and how it is being misunderstood too. [02:37] Word count is not the most important thing, it's about value. [03:54] The example of Wikipedia and why this proves the importance of updating content. [04:37] Usability, links and more to improve you traffic! [04:56] That is it for today! [04:59] Go to marketingschool.io/pro for 14 days free in our marketing community!   Links Mentioned in Today’s Episode:   Backlinko Ahrefs Ubersuggest  Wayback Machine   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

What’s Google’s #1 Ranking Factor for 2021? In episode #1672, we show you what Google’s number one ranking factor will be in 2021. In short, it’s user experience. But there’s a little more to it than that. There are many factors involved in user experience, with some of the most important ones including bounce-backs and click-throughs. In essence, it’s all down to retention and how well you serve your customer. In this episode, we offer some vital frameworks for you to use. These include loading times, first input delay, and accumulative layout. To hear about these in more detail, be sure to join us today!  TIME-STAMPED SHOW NOTES: [00:21] Today’s topic: What is Google’s number one ranking factor for 2021?  [00:41] Google is all about showing websites with the best user experience. [01:20] We define what user experience is. [01:56] What core web vitals are. [02:52] Think about what kind of user experience you enjoy. [03:10] What usability really means. [03:37] That’s it for today!   Links Mentioned in Today’s Episode:   Search Engine Land Screaming Frog   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Will AI Content Writers Replace Humans? In episode #1671, we explore the topic of whether AI copywriters will replace humans. With the advent of GPT-3, an open-source library for generating language, we have seen an influx of tools that leverage it to perform all kinds of copywriting tasks. While this might present a threat to human copywriters, Kai-Fu Lee said that AI will never be able to be truly creative. Tune in to find out whether AI copywriting tools will save you time or take your job away! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Will AI Content Writers Replace Humans? [00:44] AI copywriting tools built off GPT-3. [01:06] The lack of creativity of AI copywriting and how long this will take to fix. [01:47] The one thing you cannot take away from humans is creativity. [02:22] While it wont replace the best humans, there are indisputable uses for AI. [02:45] Will AI copywriting tools actually save time? [03:17] How will competing tools survive when they are built on open-source tech? [04:03] That’s it for today! [05:20] Go to levelingup.com to check out the book Eric is about to release! Links Mentioned in Today’s Episode:   Conversion.ai Copy.ai Copysmith.ai Kai-Fu Lee   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

How To Grow Your Search Traffic Predictably In episode #1670, we give you the best strategies for growing your SEO traffic. Social media platforms offer instant gratification if you make a post that goes viral, whereas the project of growing SEO traffic is a slow slog. If you are willing to put in the time and be consistent though, you will see amazing compounding effects over time. Tune in to learn about creating content around top keywords in your niche, building links to your blog, how to divide your time between the two, and more. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How To Grow Your Search Traffic Predictably [00:44] Strategies Eric implemented to grow traffic on the Single Grain website. [01:08] Increase the frequency of content publishing. [01:14] Link-building strategies like posting guest content on other blogs. [01:36] Being consistent and experiencing compounding effects over time. [02:08] Neil’s process for building traffic. [02:15] Find the keywords your competitors rank for that you don’t. [02:50] Crank out content on the terms that you don’t rank for. [03:06] Find your declining articles and update them. [04:00] Focus more on serving your audience than algorithm updates. [04:20] SEO is a slow slog compared to the quick fix of social media platforms. [04:50] How Neil divides his team between creating new content and updates. [05:19] That’s it for today! [05:20] Go to marketingschool.io/pro to start your free trial in our marketing community. Links Mentioned in Today’s Episode:   Ahrefs   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.