The Paradox of Expert Vs. Beginner Content #1685

[00:25] Today’s topic: The Paradox of Expert Vs. Beginner Content.

[00:40] The idea behind Rand Fishkin’s article that inspired this episode.

[00:56] Differences between beginner and expert content.

[01:20] There are different levels of amplification based on different content.

[01:38] What Neil has noticed about beginner versus expert content and what his team has done about it.

[02:14] Content either gets backlinks and social shares or search traffic, not usually all three.

[02:28] The type of content that sits at the beginner-expert nexus.

[03:22] Expert content takes time to produce but people will want to share it.

[03:43] The type of content you produce depends on so many factors.

[03:55] That’s it for today!

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