Marketing School - Digital Marketing and Online Marketing Tips

In episode #1980, Neil and Eric talk about how to build your organic audience for the long term. A tried and true method for growing and retaining your audience is by making an effort to always respond to your followers. Tune in to learn about some of the audience members we’ve helped over the years who went on to do amazing things and start incredible companies! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to Build Your Organic Audience for the Long Term. [00:35] Why the number one method for building and retaining your audience is responding to people. [01:51] Why you need to consistently produce content while also improving. [03:25] Neil’s example of how he built a relationship with an audience member who went on to found Coinbase. [04:18] That’s it for today! [04:30] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas!   Links Mentioned in Today’s Episode:   Coinbase Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

The hosts share creative marketing tales from their past, including how one turned a historical park into an online casino using clever SEO tricks. They discuss shortcuts they took for quick success, revealing that these efforts lacked staying power. The emphasis is on the lesson that slow and steady truly wins the race in digital marketing. Eric also shares insights on expanding his LinkedIn network, highlighting the importance of relationships in building an online presence.

In episode #1978, we speak about whether it is a good idea to allow employees to jump from project to project in your business or not. At the end of the day, it is the people behind a company that make it what it is, and when employees are too unfocused, this compromises efficiency and sales. Tune in to learn more! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Should You Allow Employees to Jump Around Projects? [00:30] Why Eric and Neil prefer to keep employees specializing on certain projects. [01:04] The inefficiency and poor output of a system where employees jump around. [01:14] How unfocused employees end up killing sales. [02:25] It is the people behind a business that make it what it is. [03:38] Why Eric encourages employees to do side-hustles. [04:32] That’s it for today! [04:35] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

The discussion highlights how agency partnerships can be crucial for successful mergers and acquisitions. By fostering a deep understanding between companies, these collaborations can turn potential pitfalls into opportunities. Due diligence is emphasized as a vital step, as about 20% of deals fail due to lack of proper assessment. Hasty decisions are strongly discouraged, with the advice to take at least 30 days to evaluate before moving forward. Networking is also presented as a key strategy to strengthen partnerships.

Discover the essential elements for organizing a successful NFT project. Learn how to build an effective team, including community managers and developers. Explore the importance of communication structures and regular stand-ups to keep everything on track. Gain actionable insights on adapting promotional strategies in the dynamic NFT landscape. Get ready to dive into the creative side of NFT marketing!

How to Build Actual Utility With an NFT Project In episode #1975, we continue our series on NFTs, this time talking about how to build utility with an NFT project. While NFTs are valuable to people as assets and collectibles, many of the most desirable ones offer real-world utility too. Eric talks about the three tiers of utility he is planning to offer with the Leveling Up Heroes NFTs and also gets into some of the best examples of NFT utility offered by other players in the space. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to Build Actual Utility With an NFT Project. [00:39] Examples of NFTs that are more than a cash grab and offer actual utility. [02:01] The three tiers Eric is building into the Leveling Up Heroes NFTs to give them utility. [04:15] How to know if people will value your NFT’s utility. [05:20] The three best NFT utilities in Eric’s opinion. [06:31] That’s it for today! [05:12] Go to https://marketingschool.io for more resources based on today’s topic.   Links Mentioned in Today’s Episode:     Leveling Up Heroes Whitelist    VeeFriends Founder’s Key CryptoPunks Bored Ape Yacht Club Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Check out this excerpt from our Growth Accelerator event in Miami and learn the Six Traits of A Great Community with Lloyed Lobo! Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Discover the art of building authentic communities with insights into using passionate community managers. Learn why genuinely caring about your members is crucial for fostering engagement. Explore strategies that emphasize individual connections and value-driven interactions, tailored for the NFT and marketing landscape. Tune in for tips on nurturing a thriving community, one person at a time!

How NFTs Might Fit into Your Marketing Strategy In episode #1972, we talk about the many ways NFTs can be leveraged in your marketing strategy. Many of the biggest brands are incorporating NFTs into their strategies, which acts as an indicator that doing so is a good move. From our side, we believe NFTs can help you tap into new audiences, build a community of evangelists for your brand, and act as a funding mechanism too! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How NFTs Might Fit Into Your Marketing Strategy. [00:34] How major brands are fitting NFTs into their marketing strategies. [01:28] The strategy behind the Leveling Up Heroes NFT drop. [01:54] Building a community around Leveling Up using NFTs. [02:29] Why the Leveling Up Heroes NFTs can serve as a funding mechanism for Eric. [03:40] How NFTs open up new audiences for your product. [05:07] How to get onto the whitelist for Leveling Up Heroes. [05:15] That’s it for today! [05:16] Go to https://marketingschool.io for more resources based on today’s topic.   Links Mentioned in Today’s Episode:     Leveling Up   Kevin Rose Bored Ape Yacht Club   Leveling Up Heroes Whitelist   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

The podcast dives into the state of high-priced online courses, questioning their viability amidst rising ad costs. It explores how shifting strategies are crucial for staying competitive. One speaker shares his experience using course traffic to launch a more profitable agency, revealing new pathways to revenue. The discussion highlights the potential of offering lower-cost courses as a lead generation tool for attracting premium clients. Overall, it paints a picture of an evolving landscape in digital education and marketing.