Marketing School - Digital Marketing and Online Marketing Tips How Agency Partnerships Can Lead to M&A #1977
Jan 16, 2022
The discussion highlights how agency partnerships can be crucial for successful mergers and acquisitions. By fostering a deep understanding between companies, these collaborations can turn potential pitfalls into opportunities. Due diligence is emphasized as a vital step, as about 20% of deals fail due to lack of proper assessment. Hasty decisions are strongly discouraged, with the advice to take at least 30 days to evaluate before moving forward. Networking is also presented as a key strategy to strengthen partnerships.
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Agency Partnerships
- Agency partnerships reveal work style, personality, and culture.
- This knowledge is crucial for successful mergers and acquisitions.
Eric Siu's Acquisition
- Eric Siu's recent acquisitions lacked prior partnership and cultural insight.
- He now prioritizes partnerships to assess cultural fit before formal agreements.
M&A as Dating
- Partnerships let you "date" a business before acquisition.
- Traditional due diligence takes 3-6 months, similar to a longer dating phase.