Marketing School - Digital Marketing and Online Marketing Tips Is It The End Of $997 and $2,000 Courses? #1971
Jan 10, 2022
The podcast dives into the state of high-priced online courses, questioning their viability amidst rising ad costs. It explores how shifting strategies are crucial for staying competitive. One speaker shares his experience using course traffic to launch a more profitable agency, revealing new pathways to revenue. The discussion highlights the potential of offering lower-cost courses as a lead generation tool for attracting premium clients. Overall, it paints a picture of an evolving landscape in digital education and marketing.
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Neil's Course to Agency Transition
- Neil Patel used to sell courses, generating $500,000-$600,000 in monthly revenue.
- He later transitioned to an ad agency, achieving much greater success and faster growth.
Free Courses with High-Ticket Backend
- Consider giving courses away for free to attract a larger audience.
- Focus on selling higher-ticket backend products or services to monetize this audience.
Shifting from Lower-Ticket Courses
- Eric Siu spoke with top course marketers who are shifting away from $2,000 courses.
- They now prioritize higher-ticket programs and masterminds due to rising ad costs and changing target audiences.