Marketing School - Digital Marketing and Online Marketing Tips

In episode #2076, Neil and Eric debate whether you should use automatic or manual placements on Facebook. Hear about some of the results that Neil and Eric have gotten with both placements, and why manual tends to boost better ROI while automatic helps you scale faster. Tune in to hear the full analysis! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Should You Use Automatic Or Manual Placements on Facebook? [00:25] Why Neil recommends that you test both. [01:01] The long-term benefits of automation. [02:30] That’s it for today! Don’t forget to rate, review and subscribe! [02:48] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2075, Neil and Eric talk about how to manage your comments at scale. We discuss when to hire an assistant to help you manage comments on your social profiles, which tools to use for different platforms, and why Neil focuses on the channels where he gets the most engagement. For all this and much more, make sure you tune in today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How To Manage Your Comments At Scale [00:53] Neil’s process and recommended tools for responding to comments on blogs. [01:20] How to respond to comments on social profiles. [01:31] How assistants can help with managing your comments on social profiles. [02:25] How Neil manages his comments at scale on his various channels. [03:50] The ROI on responding to comments. [04:49] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [04:56] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Akismet Comments Not Replied To Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Explore the rising importance of TikTok search ads and how they can effectively target user searches. With the app's massive growth, now is a prime time for marketers to invest. Discover the current affordability and low competition surrounding these ads. This unique opportunity in the evolving social media landscape could be key to reaching new audiences. Tune in for insights that could boost your marketing strategy!

Explore powerful alternatives to the tough realms of PPC and SEO. Discover the advantages of affiliate marketing and community engagement. Learn how to leverage social media and influencers for greater impact. The discussion includes practical tips on choosing the right platforms and utilizing live events to boost visibility. Plus, gain insights into building genuine customer relationships that create loyalty and drive revenue. Stand out in a crowded digital landscape with these innovative strategies!

Any incumbent YouTuber will tell you that getting your content to stand out above the rest has become infinitely more competitive than in the early days of YouTube. As a result, individuals and businesses often become discouraged when they don’t see their audience grow in the way they expected within the first few months, or even years, of their channel. Today on the show we get together with Jake Tran, an up-and-coming YouTuber who creates in-depth business video essays on money, power, and crime, to uncover exactly what it takes to be a successful YouTuber, and some of the business strategies that can help you achieve it. We talk with Jake about how he became a YouTuber, why slow growth is normal, and the one video topic and subsequent share that had a massive impact on his total number of views. Jake unpacks his economic model for us, as well as some of the recent changes he’s made and explains why he is dedicated to providing more value than subscribers pay for. He also delves into some of the business concepts that have shaped his outlook, most notably the concept of a blue ocean, how it impacted his channel, and what his plans are for the future. If you’re intimidated by starting a YouTube channel, or are eager to grow the one you currently have, make sure you tune in today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How Jake Tran Made One Tweak To Skyrocket His YouTube to 1M Subs(MS). [00:30] Introducing today’s guest Jake Tran, who creates business essays on YouTube. [01:07] Why Jake chose to focus his video essays on money, power, and crime. [02:11] Jake’s YouTube journey, and why his latest venture started with two channels. [04:32] How trying to imitate someone else’s YouTube channel can inhibit your growth. [05:52] The concept of a blue ocean and how Jake implemented its lessons about eliminating the competition to elevate his YouTube channel. [07:48] The nature of creative work and the amount of time Jake typically spends on a video. [08:20] The dilemma of time spent creating quality videos in relation to the number of views at the start of your career.  [09:02] How having his video shared on a prominent channel boosted Jake’s numbers. [10:16] An overview of Jake’s comprehensive research process. [11:17] Jake’s insights on what to avoid if you’re trying to grow your YouTube channel. [12:27] The economics of being a YouTuber and where they earn their revenue through AdSense and sponsorships. [14:08] Jake’s economic model, his new Join button, and his long-term plan. [16:36] Hear about Jake’s nomadic lifestyle, being a Renaissance man, and what he prioritizes in his life. [20:21] The surprising amount of times Jake has been recognized from his YouTube channel.  [21:20] Jake’s top business tool and book recommendations. [23:36] That’s it for today! Don’t forget to rate, review and subscribe! [23:36] Go to https://marketingschool.io/live to learn more! Links Mentioned in Today’s Episode:   Jake Tran Jake Tran on LinkedIn Jake Tran on YouTube Jake Tran on Instagram Jake Tran on TikTok Graham Stephan on YouTube Marques Brownlee on YouTube   Kurzgesagt: In a Nutshell on YouTube   Skype Loom Adobe suite LEMMiNO   The 48 Laws of Power by Robert Greene Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant   Must-read book: The Millionaire Fastlane: Crack the Code to Wealth and Live Rich for a Lifetime Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

The podcast dives into Heineken's bold move to introduce 'Virtual Heineken' in the Metaverse. While the concept of virtual products is intriguing, the hosts caution that now may not be the right time to invest in this space. They discuss how companies are navigating the Metaverse, emphasizing that the timing of investments is crucial. Additionally, there's a focus on why small to medium-sized businesses should tread carefully before buying virtual land. Balancing traditional marketing strategies with digital trends is highlighted as essential.

Dive into the latest marketing trends shaking things up in Q2 2022! Discover how Cameo is becoming a game-changer for businesses and the rise of voice commerce. Uncover the crucial role of community managers in the burgeoning Web3 landscape. Plus, insights into how economic changes, like rising interest rates, are influencing marketing strategies. This discussion offers a fresh perspective on adapting to the evolving digital marketing world.

Discover the evolution of Google Ads as Performance Max takes center stage. This innovative campaign format harnesses AI to optimize ad placements across multiple channels. The hosts break down its advantages and challenges, alongside insights from real-life discussions. Whether you're a marketer or just curious, this topic sheds light on how to navigate the changing landscape of online advertising.

Explore how HubSpot, Shopify, and Morning Brew are shaping the future of marketing! Discover Morning Brew's innovative business model and HubSpot's latest offerings for podcasters. Learn about Shopify's new Lookbook initiative and why content remains king in capturing audience attention. The podcast also shares valuable insights from top content creators, emphasizing the power of quality content in today's marketing landscape. Tune in for transformative ideas and strategies!

The conversation reveals why Neil prefers to write his own blog posts despite the challenges. He finds joy in the process and believes that passion enhances content quality. They discuss how maintaining personal involvement can improve both personal satisfaction and business success. The importance of a personal touch in blogging is highlighted, showcasing how unique voices resonate better with audiences. Engaging content creation is crucial, even with a supporting team.