Marketing School - Digital Marketing and Online Marketing Tips Why You Should Care About TikTok Search Ads #2074
Apr 23, 2022
Explore the rising importance of TikTok search ads and how they can effectively target user searches. With the app's massive growth, now is a prime time for marketers to invest. Discover the current affordability and low competition surrounding these ads. This unique opportunity in the evolving social media landscape could be key to reaching new audiences. Tune in for insights that could boost your marketing strategy!
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Use TikTok Search Ads Now
- TikTok search ads let you target specific user searches, like "getting rid of acne."
- This precise targeting leads to higher conversions, especially while competition is still low.
TikTok Search Ads: A New Opportunity
- TikTok search ads are currently rolling out and resemble Google Display ads more than traditional search ads.
- This presents a unique, less competitive opportunity, similar to early Facebook and Instagram advertising.
Morning Brew's Snap Ad Success
- Morning Brew leveraged early Snap ads, acquiring newsletter subscribers for around a dollar when their target CPA was $10.
- This illustrates the potential for arbitrage in new advertising platforms, capitalizing on lower initial costs.