Marketing School - Digital Marketing and Online Marketing Tips How Google Ads is Changing #2069
Apr 18, 2022
Discover the evolution of Google Ads as Performance Max takes center stage. This innovative campaign format harnesses AI to optimize ad placements across multiple channels. The hosts break down its advantages and challenges, alongside insights from real-life discussions. Whether you're a marketer or just curious, this topic sheds light on how to navigate the changing landscape of online advertising.
AI Snips
Chapters
Transcript
Episode notes
Google Ads Performance Max
- Use Performance Max to access all Google Ads inventory from a single campaign.
- Let Google's AI optimize your creatives across various channels like YouTube, Display, Search, Discover, Gmail, and Maps.
Manual vs. Automated Google Ads
- Neil Patel shares an anecdote about a marketing professional named Chase who found that manual Google Shopping campaigns outperformed automated ones.
- Chase achieved better results by controlling placements and focusing on Google Shopping, despite the potential benefits of broader optimization.
The Evolving Role of Paid Ads Optimization
- Google's automated ad optimization is improving, but creative strategy and channel selection remain crucial.
- The art of optimizing paid ads is becoming commoditized, requiring marketers to layer in creative thinking and explore complementary channels.