
People of Product
Digital products power our lives, but they wouldn’t exist without the expertise and passion of real people. This podcast brings together industry experts to have conversations beyond tech, tools, and process. We’re here to talk about the ROI of empowered teams. Listen as we discuss building, leading, equipping, and inspiring product teams to create transformational change within companies. People of Product is hosted by George Brooks & Dan Linhart - the founders of Crema. www.peopleofproduct.us
Latest episodes

Nov 1, 2021 • 45min
101: Thoughtfully Supporting Individual Structure
Organizations are both constrained and enabled by the people within them. Each person brings a defined set of skills, capabilities, and habits that leaders have the opportunity to build upon. In this episode, Dan & George discuss how to thoughtfully support individuals and their structures in a way that doesn’t diminish growth. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

Oct 18, 2021 • 42min
100: A Magnified Look at the Brilliance of Collaboration
We can tell you what collaboration is not. It is NOT simply calling a meeting or “brainstorm” session with a group of people. It’s a wildly complex relationship between a team of diverse practitioners co-laboring on a creative endeavor together. In this episode, Dan & George analyze the intricacies of great collaboration and the T-shaped awareness required of every collaborator on a thriving team. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

Oct 4, 2021 • 43min
99: Coachable Leaders Build Brighter Futures (ft. Matt Thieleman)
Founders tend to over-index on confidence. What if all leaders & entrepreneurs had the humility to seek guidance in their journey? Matt Thieleman, CEO of Pilea, is on a mission to connect every founder with a coach so they can effectively seek the good for themselves, others, and ultimately the globe. In this episode, Matt & George talk about the mindsets & behaviors of truly great leaders and what it takes to be coachable. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

Sep 20, 2021 • 52min
98: Planning for Gainful Rest from Work
Our culture loves the hustle. While periods of intense contribution can be good, there are risks in grinding too hard for too long. In this episode, George & Dan discuss the discipline of rest, striking a healthy work-rest balance, and how to plan for fruitful breaks. Spoiler: Working harder doesn’t always give different or better results. Intervals of rest can too! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

Sep 7, 2021 • 48min
97: A Question-First Approach to Everything (ft. Marcus Sheridan)
What does the success of marketing, sales, product teams, and company culture all hinge on? Asking good questions! It sounds simple, but asking the right questions the right way is an art. Marcus Sheridan - international keynote speaker & author of “They Ask, You Answer” - shares the power behind making others feel understood and valued by communicating more effectively. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

Aug 23, 2021 • 47min
96: Purpose as a Structure
Whether you realize it or not, your team has put semi-permanent “structures” into place that concretely shape the way your team gets work done. They don’t change often, but they provide necessary form around the work that’s being done. Company purpose is a crucial structure that helps define everything your company does. In this episode, George & Dan discuss purpose as a structure and how it should influence your company as it grows. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

Aug 9, 2021 • 59min
95: Thinking Laterally & Continuously Discovering (ft. Teresa Torres)
In this episode, George Brooks is joined by Teresa Torres - speaker, coach, and author of Continuous Discovery Habits. This conversation is a full analysis of ideation. Knowing that your work on digital products is never really done, learn how to effectively collaborate in a way that continually brings fantastic new options to the table. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

Jul 26, 2021 • 39min
94: Owning Your Contributions
Contribution for everyone on a product team looks different. It’s ultimately about bringing your full self & unique skillset to the table to bring about specific results. In this episode, George & Dan discuss the structure as well as the true value of contribution. Understanding what your individual contribution means to the success of the greater team will help your team better thrive. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

Jul 12, 2021 • 48min
93: Embracing Optimism in the Tech Space (ft. Carey Jenkins)
Many of the world’s most impactful advancements were made possible with technology. Even so, we tend to focus on the negative effects of tech. In this episode, Dan Linhart is joined by Carey Jenkins, CEO of Substantial, to discuss the importance of digital optimism. The pair chat about how an optimistic outlook is necessary in order to positively influence culture, ethics, and the changing nature of the landscape in a post-pandemic work environment. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

Jun 28, 2021 • 42min
92: Marketing Teams Switching to Agile (ft. Andrea Fryrear)
The future of marketing is agile. This past year, the number of firms that went agile surpassed the 50% mark. In this episode, George Brooks is joined by Andrea D. Fryrear, co-founder of AgileSherpas, to discuss how agile has found its place in the marketing world, and how organizations can prepare for the shift. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us