
People of Product
Digital products power our lives, but they wouldn’t exist without the expertise and passion of real people. This podcast brings together industry experts to have conversations beyond tech, tools, and process. We’re here to talk about the ROI of empowered teams. Listen as we discuss building, leading, equipping, and inspiring product teams to create transformational change within companies. People of Product is hosted by George Brooks & Dan Linhart - the founders of Crema. www.peopleofproduct.us
Latest episodes

Apr 4, 2022 • 55min
111: Developers Thinking like Designers
Beyond their strong technical knowledge, great developers bring “big picture perspective” and get wildly creative. If you can broaden your scope beyond your own discipline, then you can guide your team to make intentional decisions that solve even greater problems during ideation. In this episode, Creative Technologist & “Exploratory Team” member CK Hicks shares how developers provide perspective for both technical feasibility and innovative possibility. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

Mar 21, 2022 • 37min
110: A Designer's Role in Early-Stage Innovation
Great designers have a deep focus on understanding the user and getting close to their needs. This is why having an experienced designer involved from the earliest stages of research and ideation is so powerful. In this episode, Product Designer Aubrey Schmidt describes her role in the early innovation space. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

Mar 7, 2022 • 52min
109: Unpacking the “Ecology of Product” in Workshops
Many have gone through “workshops” that are more like glorified business improv sessions. But high-impact facilitated sessions dedicated to unearthing the real problem can help teams get aligned on the best possible solution. In this episode, expert facilitator Justin Mertes describes the outcomes of early-stage tech exploration and the real consequences of jumping into the work without a deep understanding of the context. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

Feb 21, 2022 • 35min
108: Introducing Exploratory Services
Crema can help make the most meaningful and impactful products when we come in as early as possible to explore all of the possibilities. Before you lay the foundation, you have to make sure you’re headed in the right direction. Hear why our team is deepening our exploratory services this year and what it might mean for your project. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

Feb 7, 2022 • 52min
107: Web 3.0 | Why You Should Care
There are a lot of differing opinions on the true significance and future impact of Web 3. Is it all hype? Novelty? Or a true paradigm shift that will change the internet as we know it? In the last episode of this 3-part series, we share why our team is exploring Web 3 and the direction we think things are headed. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

Jan 24, 2022 • 1h 7min
106: Web 3.0 | Words to Know
In the Web 3 universe, there’s a crazy amount of jargon you need to know. NFTs, DApps, wallets, DAOs, smart contracts, the list goes on. In this episode, we’re going to rapid-fire define a few important terms. This quick rundown is for anyone new to the Web 3 world looking to join the conversation. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

Jan 10, 2022 • 41min
105: Web 3.0 | What is Web 3.0?
Confused by Web 3.0? We were too. The promises of the next iteration of the web are lofty: data de-centralization, transparency, and trust on the web. It won’t happen over night, but the next wave of the internet is coming. In part one of this 3-part podcast series, we’re breaking down the basics. What is web 3.0? What important change is it bringing? This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

Dec 13, 2021 • 34min
104: Productizing Your Professional Services (ft. Eisha Armstrong)
Eisha Armstrong, CEO & Co-founder of Vecteris, discusses productizing services, finding urgent and expensive problems to solve, and the challenges of scaling a consulting business. They also emphasize the importance of embracing technology and intentional work in organizations.

Nov 29, 2021 • 28min
103: Accountability to Work Commitments
Making commitments to your team is no small thing. You’re making a promise in the present to hold to a specific, desired end. In this episode, Dan & George talk about the importance of agreement and accountability in work-related commitments. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us

Nov 15, 2021 • 50min
102: Working With Your Resources
There are several different kinds of resources companies have to work with: capital, human, material goods, and time. In this episode, Dan & George discuss the logistics of each and how to be good stewards of all the resources available to you. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.peopleofproduct.us