Powerhouse Women

If you have a business or passion project, one of the most critical things you need to have is a deep understanding of the people you serve and the problem that you solve. As we kick off this podcast series and count down to the launch of our signature Six Figure School course, I wanted to bring you inspiration from women who I have personally learned from along my own business journey. My guest today is an absolute master at understanding her customer and how to serve them. Sage Aubrey is a handbag and accessories designer based in Arizona who has disrupted the fashion industry by taking the opposite approach that most other luxury brands do. After spending a few years in the fashion industry she noticed a disturbing trend in the way companies were marketing to women, and made it her mission to take a more personal route with her iconic brand, one that promotes the power of female connection. In this episode we talk about: How to be in tune with your customer base Why the customer experience is everything Getting people obsessed with your product or brand Click HERE to text the word MENTOR to (602) 536-7829 for weekly business + mindset tips delivered straight to your phone! || CONNECT WITH SAGE AUBREY || instagram.com/thesageaubrey instagram.com/sageaubrey www.sageaubrey.com || CONNECT WITH POWERHOUSE WOMEN || instagram.com/powerhouse_women instagram.com/llindseyschwartz facebook.com/groups/powerhousewomencommunity www.powerhousewomen.co www.powerhousegirlgang.com

Does the thought of having to narrow down your niche ever feel a little daunting? I've talked to a lot of women in our community recently who feel this way so if you do too, you're not alone. Today I'm challenging the traditional business and marketing advice telling you that you MUST get clear about your niche to move forward, and giving you massive permission to start right where you are. In this episode we talk about: Why it can be harmful to narrow down your focus too soon Testing different content to see what resonates with your audience Noticing who is drawn to you and your message Click HERE to text the word MENTOR to (602) 536-7829 for weekly business + mindset tips delivered straight to your phone! || CONNECT WITH POWERHOUSE WOMEN || instagram.com/powerhouse_women instagram.com/llindseyschwartz facebook.com/groups/powerhousewomencommunity www.powerhousewomen.co www.powerhousegirlgang.com

I have a question for you--how free do you feel to show up 100% authentically online? I've definitely had my own struggles with this so today I invited a friend who has been an inspiration to me when it comes to content creation and authenticity, especially when it comes to having an online presence. From wealth management broker to a successful fashion and lifestyle blogger, Venessa Kaufman saw the need for pursuing fashion with a heart. Striving to highlight how women can be both brainy and beautiful, she lends a heartfelt and independent voice to her readers and social media community. I can't wait for you to meet her, so let's dive in! In this episode we talk about: Deciding how to show up by doing what feels right to you Using social media as a creator vs as a consumer Handling criticism by owning your power Click HERE to text the word MENTOR to (602) 536-7829 for weekly business + mindset tips delivered straight to your phone! || CONNECT WITH VANESSA KAUFMAN || instagram.com/wetheclassy www.wetheclassy.com || CONNECT WITH POWERHOUSE WOMEN || instagram.com/powerhouse_women instagram.com/llindseyschwartz facebook.com/groups/powerhousewomencommunity www.powerhousewomen.co

Today I'm coming to you with a reminder for you (and for myself) that sometimes in life, and in business, it's perfectly ok to change your mind. I'm also sharing a HUGE announcement in this episode and something that I'm honestly shocked to be announcing after I said I would never do this again on a recent podcast. What your business or your life looks like right now may not be what it looks like 1, 5, or 10 years from now. I honestly used to have a lot of fear around the unknown, but I've learned that if you learn to trust your intuition and always listen to the people that you serve, you will always be led in the right direction so today I'm sharing a few tips for how to do exactly that. In this episode we talk about: The types of fears behind changing your mind or pivoting Listening to your intuition despite your fears An exciting announcement for something NEW in PW The Girl Gang membership community is officially open (cue confetti!!) - join now at www.powerhousegirlgang.com Click HERE to text the word MENTOR to (602) 536-7829 for weekly business + mindset tips delivered straight to your phone! || CONNECT WITH POWERHOUSE WOMEN || instagram.com/powerhouse_women instagram.com/llindseyschwartz facebook.com/groups/powerhousewomencommunity www.powerhousewomen.co www.powerhousegirlgang.com

So many of the women in our community are building their dream business as a side hustle while also working full or part time. Today I get to share an incredible guest with you who is doing just that. Kelly Kussman is the founder of Cayla Gray, a luxury collection of clean fragrances (and the ONLY perfume I wear!), a business she started after facing a loss in her personal life that inspired her to go after her dreams. She's sharing some valuable tips for fellow side-hustlers, that apply to you no matter what stage of business you're in. Kelly also happens to be a graduate of our signature program called Six Figure School, which is perfect for anyone in the side hustle stage because it gives you a step-by-step plan to follow and helps you maximize the time that you DO have to work on your business. We're opening enrollment for the spring program soon so stay tuned for that! In this episode we talk about: The power of infusing your personal story into your brand Why you shouldn't wait to do what's on your heart 3 Tips for building your dream business while still working Click HERE to text the word MENTOR to (602) 536-7829 for weekly business + mindset tips delivered straight to your phone! || CONNECT WITH CAYLA GRAY || instagram.com/caylagrayco instagram.com/kelly_ward_kussman Facebook.com/Caylagraco www.caylagray.com || CONNECT WITH POWERHOUSE WOMEN || instagram.com/powerhouse_women instagram.com/llindseyschwartz facebook.com/groups/powerhousewomencommunity www.powerhousewomen.co

Recently we asked for feedback on something new we're creating for the PW community, and one of the most common responses was that women in our community were looking for accountability. I have had both good and not-so-great experiences with accountability groups or partners, so today I'm breaking down everything I've learned about what makes the most effective accountability partnerships. In this episode we talk about: Being clear in your expectations Finding accountability at your same level Where to find an accountability group or partner Click HERE to text the word MENTOR to (602) 536-7829 for weekly business + mindset tips delivered straight to your phone! || CONNECT WITH POWERHOUSE WOMEN || instagram.com/powerhouse_women instagram.com/llindseyschwartz facebook.com/groups/powerhousewomencommunity www.powerhousewomen.co

Today we're chatting all things branding with founder and CEO of BrandUP Anna Nassery. BrandUp is a creative agency that specializes in brand development and custom websites for market-leading brands all over the globe to create designs that are both intentional and beautiful. I've known Anna for over a year now and one of the things I admire most about the way she has built her company and team is that it's very intentional. I'm excited for you to hear her perspective on how you can bring that same sense of intentionality into your own brand and business, so let's dive into today's episode! In this episode we talk about: Not letting the details stop you from figuring it out as you go Being clear in your vision and what you do What exactly is branding Click HERE to text the word MENTOR to (602) 536-7829 for weekly business + mindset tips delivered straight to your phone! || CONNECT WITH ANNA & BRANDUP|| instagram.com/annadoingthings_ instagram.com/wearebrandup www.brandup.ink || CONNECT WITH POWERHOUSE WOMEN || instagram.com/powerhouse_women instagram.com/llindseyschwartz facebook.com/groups/powerhttps://brandup.ink/shophousewomencommunity www.powerhousewomen.co

SHOW NOTES: Learning how to effectively market your products and services is one of the most critical skills you can learn as an entrepreneur. But if you've ever felt like marketing is just not your thing, today I'm going to share a really simple way to change that perception and become more effective at connecting with the people you want to serve. In this episode we talk about: Changing your perception around marketing How to become a better marketer (and it's easier than you think) Selling at a level you've personally invested in yourself Click HERE to text the word MENTOR to (602) 536-7829 for weekly business + mindset tips delivered straight to your phone! || CONNECT WITH POWERHOUSE WOMEN || instagram.com/powerhouse_women instagram.com/llindseyschwartz facebook.com/groups/powerhousewomencommunity www.powerhousewomen.co

If you ever feel like you and your significant other are NOT on the same page when it comes to communication, then today's episode is one you don't want to miss. You'll probably want to listen twice and then send it to your partner. My guests are Jocelyn and Aaron Freeman, known as the couple that coaches couples and authors of the new book coming soon called The Argument Hangover. These two have been a part of my life for almost a decade, and a few years ago they saw a gap in the coaching market for personal development for your relationship...so they created it! This episode is packed with so many tangible tools that will help you communicate more effectively, and I know you're going to love it! In this episode we talk about: Being proactive in your personal development as a couple Recognizing when you feel triggered and how to work through it The 4 communication personality types Click HERE to text the word MENTOR to (602) 536-7829 for weekly business + mindset tips delivered straight to your phone! || CONNECT WITH THE FREEMAN'S || instagram.com/meet_thefreemans facebook.com/meetthefreemansauthors www.meetthefreemans.com The Argument Hangover || CONNECT WITH POWERHOUSE WOMEN || instagram.com/powerhouse_women instagram.com/llindseyschwartz facebook.com/groups/powerhousewomencommunity www.powerhousewomen.co

If you have ever felt like there is MORE for you, I want to ask you an honest question - does that desire for MORE ever make you feel a little guilty? Like maybe you should just be happy with the life or the business that you already have? If so, you definitely aren't alone, and today I'm going to share three big reasons why you absolutely shouldn't feel guilty for wanting more...in fact, it's your obligation to pursue your full potential. In this episode we talk about: Identifying underlying fears attached to our guilt What the desire for more means How to tell you're ignoring your heart's nudges Click HERE to text the word MENTOR to (602) 536-7829 for weekly business + mindset tips delivered straight to your phone! || CONNECT WITH POWERHOUSE WOMEN || instagram.com/powerhouse_women instagram.com/llindseyschwartz facebook.com/groups/powerhousewomencommunity www.powerhousewomen.co