Powerhouse Women 196: How to create loyal customers by focusing on a quality customer experience with Sage Aubrey
If you have a business or passion project, one of the most critical things you need to have is a deep understanding of the people you serve and the problem that you solve. As we kick off this podcast series and count down to the launch of our signature Six Figure School course, I wanted to bring you inspiration from women who I have personally learned from along my own business journey.
My guest today is an absolute master at understanding her customer and how to serve them. Sage Aubrey is a handbag and accessories designer based in Arizona who has disrupted the fashion industry by taking the opposite approach that most other luxury brands do. After spending a few years in the fashion industry she noticed a disturbing trend in the way companies were marketing to women, and made it her mission to take a more personal route with her iconic brand, one that promotes the power of female connection.
In this episode we talk about:
- How to be in tune with your customer base
- Why the customer experience is everything
- Getting people obsessed with your product or brand
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