
The Thinking Leader
Bestselling business author Bryce Hoffman and his expert guests talk about decision making, strategy, resilience and leadership with some of the world’s best CEOs, cognitive scientists, writers, and thinkers in this weekly podcast. Each episode offers new ideas and insights you can use to become a better leader and a better thinker – because bad leaders react, good leaders plan, and great leaders think!
Latest episodes

10 snips
Aug 7, 2023 • 1h 1min
Episode 79: The Neuroscience of Decision Making with Moran Cerf
Neuroscientist Moran Cerf discusses decision-making, AI, red team thinking, and neuroplasticity. He emphasizes the importance of having a trusted ally, AI's role in wartime, and the significance of personal red teams. They explore flawed decision-making protocols and the concept of optimal decision states. Cerf also touches on AI's exposure of human decision-making errors and the potential of neuroplasticity.

37 snips
Jul 31, 2023 • 1h 3min
Episode 78: The Permissionless Organization with Rita McGrath
In this episode of The Thinking Leader, Bryce Hoffman and Marcus Dimbleby talk with Rita McGrath, the author of several books, about how to take advantage of inflection points in your business.
McGrath shares fascinating insights on the importance of picking up on weak signals and being candid about the world's realities. Marcus explains the difference between wartime and peacetime leaders, and the significance of bringing people along on the leadership journey. McGrath stresses that leadership is about energy, emotional awareness, and skillful expression. She has created the idea of a permissionless organization and distributed decision-making as tools to be used by modern leaders.
In this episode:
How to take advantage of inflection points in business and leadership
What it means to be a permissionless organization and the advantages it offers
How to design your organization to be permissionless and embrace distributed decision-making
How to create a stable core in leadership by seeking out and embracing feedback
Why leaders need to let go of decision-making responsibilities and embrace leadership agility
What makes a great leader and the traits they exhibit
For more information about this episode, head to Rita’s website: https://www.ritamcgrath.com/
Or her YouTube channel: https://www.youtube.com/user/rgmcgrath
And learn more about Rita’s sister company, Valize: https://www.valize.com/
Want to find out if you’re a Red Team Thinker? Click here to take a free assessment and get your personalized report: https://www.redteamthinking.com/rttassessment
Visit our website: https://redteamthinking.com
Watch this episode on YouTube: www.red-team.tv
Follow us on LinkedIn: https://www.linkedin.com/company/redteamthinking/
Connect with Bryce: https://www.linkedin.com/in/brycehoffman/
Connect with Marcus: https://www.linkedin.com/in/marcusdimbleby/
Bestselling business author Bryce Hoffman and agility expert Marcus Dimbleby talk about decision making, strategy, resilience and leadership with some of the world’s best CEOs, cognitive scientists, writers, and thinkers in this weekly podcast. Each episode offers new ideas and insights you can use to become a better leader and a better thinker – because bad leaders react, good leaders plan, and great leaders think!

Jul 24, 2023 • 1h 15min
Episode 77: Uncertainty and the Limits of AI with Chris Butler
In this episode of The Thinking Leader, Bryce Hoffman engages in a thought-provoking conversation with Chris Butler, Lead Product Manager at Google, shedding light on Google's core machine learning infrastructure.
The discussion centers on intricate aspects such as strategy, team dynamics, and infrastructure, while placing importance on eliminating unnecessary processes and focusing on simplicity. Chris speaks on the significance of working assumptions in business, based on his learnings from Ford Motor Company.
Bryce & Chris explore the opportunities to harness the power of AI and how to effectively use machine learning systems They discuss how AI and human decision-making can work with applied critical thinking skills in guiding leaders.
In this episode:
Why you need to remove processes, not just add them
How to turn divergent thinking into convergent thinking
The limitations with current AI language learning models
How to use randomized constraints to improve your decision making
Find out more about The Uncertainty Project: https://www.theuncertaintyproject.org/
Sign up to the Red Team Thinking Community - Use the coupon code THINKINGLEADER for a free 30-day trial: https://community.redteamthinking.com/checkout/general-membership
Want to find out if you’re a Red Team Thinker? Click here to take a free assessment and get your personalized report: https://www.redteamthinking.com/rttassessment
Visit our website: https://redteamthinking.com
Watch this episode on YouTube: www.red-team.tv
Follow us on LinkedIn: https://www.linkedin.com/company/redteamthinking/
Connect with Bryce: https://www.linkedin.com/in/brycehoffman/
Connect with Marcus: https://www.linkedin.com/in/marcusdimbleby/
Bestselling business author Bryce Hoffman and agility expert Marcus Dimbleby talk about decision making, strategy, resilience and leadership with some of the world’s best CEOs, cognitive scientists, writers, and thinkers in this weekly podcast. Each episode offers new ideas and insights you can use to become a better leader and a better thinker – because bad leaders react, good leaders plan, and great leaders think!

Jul 17, 2023 • 44min
Episode 76: Best of the Guests
In this episode of The Thinking Leader, we replay some of the most powerful moments from our recent guests.
Bryce and Marcus always have fascinating conversations with their guests, so this episode features a smorgasbord of information, and highlights some of the most valuable pieces of advice they have received for being a great leader.
In this episode:
The Power of being Brutally Honest from Richard James
Is Ego Needed to be a Good Leader? From Christie Garcia
How We Can Adapt to a World with AI from Oliver Yonchev
Why Business Schools Can’t Teach Leadership from Ron Boire
What is the Toyota Production System? From Nigel Thurlow
What Does Power Bias Mean? From Prof Bent Flyvbjerg
How Ford Survived the Recession from Joe Hinrichs
Gun Control Isn’t a Complex Issue from Dave Snowden
Listen to the full episodes highlighted in this episode:
Leading Large-Scale Change In Industry with Richard James
The Dangers of Workplace Ego with Christie Garcia
AI and Taking Risks with Oliver Yonchev
Preparing The Next Generation Of Leaders with Ron Boire
TPS and the Value of Continuous Improvement with Nigel Thurlow
How Big Things Get Done with Prof Bent Flyvbjerg
Collaboration, Teamwork, and Building Positive Relationships with Joe Hinrichs
Estuarine Mapping with Dave Snowden
Sign up for the Red Team Thinking Boot Camp: https://www.redteamthinking.com/bootcamp-page
Sign up to the Red Team Thinking Community - Use the coupon code THINKINGLEADER for a free 30-day trial: https://community.redteamthinking.com/checkout/general-membership
Want to find out if you’re a Red Team Thinker? Click here to take a free assessment and get your personalized report: https://www.redteamthinking.com/rttassessment
Visit our website: https://redteamthinking.com
Watch this episode on YouTube: www.red-team.tv
Follow us on LinkedIn: https://www.linkedin.com/company/redteamthinking/
Connect with Bryce: https://www.linkedin.com/in/brycehoffman/
Connect with Marcus: https://www.linkedin.com/in/marcusdimbleby/
Bestselling business author Bryce Hoffman and agility expert Marcus Dimbleby talk about decision making, strategy, resilience and leadership with some of the world’s best CEOs, cognitive scientists, writers, and thinkers in this weekly podcast. Each episode offers new ideas and insights you can use to become a better leader and a better thinker – because bad leaders react, good leaders plan, and great leaders think!

Jul 10, 2023 • 55min
Episode 75: Disrupting Yourself and the Truth Of Innovation with Whitney Johnson
In this episode of The Thinking Leader, Bryce Hoffman and Marcus Dimbleby talk with Whitney Johnson, CEO and Co-Founder of Disruption Advisors.
They discuss disruption in business and the value that disruption plays in making changes. Whitney’s core belief is that change comes from the individual, and that disruption on a large-scale starts with disruption on an individual level.
Bryce and Whitney reflect on the moments that caused major changes in their lives which started their own journeys of disruption. They consider the different scales of disruption and how, and why, you should implement disruption in your day-to-day life.
In this episode:
Why Whitney started her journey of disruption
What disruption truly means and why you need to start at an individual level
The difference between large-scale Disruptions and “little d” disruptions
How you can disrupt yourself and why it is so important to do
The importance of removing shame from failure and why this will improve your innovation
Find out more about Whitney’s work with Disruption Advisors on her website, https://thedisruptionadvisors.com/, and to grab a copy of her books, head to https://thedisruptionadvisors.com/books/
Read Whitney’s Disrupt Yourself article: https://hbr.org/2012/07/disrupt-yourself-3
Sign up for the Red Team Thinking Boot Camp: https://www.redteamthinking.com/bootcamp-page
Sign up to the Red Team Thinking Community - Use the coupon code THINKINGLEADER for a free 30-day trial: https://community.redteamthinking.com/checkout/general-membership
Want to find out if you’re a Red Team Thinker? Click here to take a free assessment and get your personalized report: https://www.redteamthinking.com/rttassessment
Visit our website: https://redteamthinking.com
Watch this episode on YouTube: www.red-team.tv
Follow us on LinkedIn: https://www.linkedin.com/company/redteamthinking/
Connect with Bryce: https://www.linkedin.com/in/brycehoffman/
Connect with Marcus: https://www.linkedin.com/in/marcusdimbleby/
Bestselling business author Bryce Hoffman and agility expert Marcus Dimbleby talk about decision making, strategy, resilience and leadership with some of the world’s best CEOs, cognitive scientists, writers, and thinkers in this weekly podcast. Each episode offers new ideas and insights you can use to become a better leader and a better thinker – because bad leaders react, good leaders plan, and great leaders think!

26 snips
Jul 3, 2023 • 44min
Episode 74: Red Teaming Life
In this episode of The Thinking Leader, Bryce Hoffman and Marcus Dimbleby talk about how Red Team Thinking can apply to everyday life.
They discuss the difficulty of facing problems you can’t solve, but the resilience and adaptability that Red Team Thinking can build to make these problems more manageable. They talk about the value of reflection before reacting, especially in today’s complex world.
Bryce and Marcus reflect on how Red Teaming has affected themselves and their families, and go into personal examples of how their work has improved their lives. They also impart advice on how to implement Red Team Thinking into your life and how this will benefit you.
In this episode:
How to be resilient in a VUCA (volatile, uncertain, complex, and ambiguous) world
The importance of self-awareness and self-reflection in the workplace
Personal examples of how Bryce and Marcus, and their families, have used the Red Team principles
The power of taking positive action
How Red Team Thinking can be applied to your life
Sign up for the Red Team Thinking Boot Camp: https://www.redteamthinking.com/bootcamp-page
Sign up to the Red Team Thinking Community - Use the coupon code THINKINGLEADER for a free 30-day trial: https://community.redteamthinking.com/checkout/general-membership
Want to find out if you’re a Red Team Thinker? Click here to take a free assessment and get your personalized report: https://www.redteamthinking.com/rttassessment
Visit our website: https://redteamthinking.com
Watch this episode on YouTube: www.red-team.tv
Follow us on LinkedIn: https://www.linkedin.com/company/redteamthinking/
Connect with Bryce: https://www.linkedin.com/in/brycehoffman/
Connect with Marcus: https://www.linkedin.com/in/marcusdimbleby/
Bestselling business author Bryce Hoffman and agility expert Marcus Dimbleby talk about decision making, strategy, resilience and leadership with some of the world’s best CEOs, cognitive scientists, writers, and thinkers in this weekly podcast. Each episode offers new ideas and insights you can use to become a better leader and a better thinker – because bad leaders react, good leaders plan, and great leaders think!

Jun 26, 2023 • 50min
Episode 73: The Lost Art of Contradiction
In this episode of The Thinking Leader, Marcus Dimbleby talks about The Lost Art of Contradiction, a keynote speech he gave at Scrum Day London.
Marcus explains the process of Agile and Scrum and how it has changed over the years. Despite the recent backlash against Agile, Marcus is a firm believer in the system and believes it is the implementation of Agile which is failing an otherwise great system.
He talks about the three P’s of project management, People, Process, and Platform. However, with the advance of technology, People have been forgotten in a lot of management systems. Marcus emphasizes the importance of re-empowering the People in your organization to survive the complexity of the modern world. He also goes over techniques to engage your employees and principles to avoid in your business.
In this episode:
What is Agile and how it has evolved over the years
The problems with how Agile is currently used
How to engage your employees and increase their productivity
Why conforming to expectations causes more problems than it solves
The importance of critical thinking and how to encourage it within your organization
Sign up to the Red Team Thinking Community - Use the coupon code THINKINGLEADER for a free 30-day trial: https://community.redteamthinking.com/checkout/general-membership
Want to find out if you’re a Red Team Thinker? Click here to take a free assessment and get your personalized report: https://www.redteamthinking.com/rttassessment
Visit our website: https://redteamthinking.com
Watch this episode on YouTube: www.red-team.tv
Follow us on LinkedIn: https://www.linkedin.com/company/redteamthinking/
Connect with Bryce: https://www.linkedin.com/in/brycehoffman/
Connect with Marcus: https://www.linkedin.com/in/marcusdimbleby/
Bestselling business author Bryce Hoffman and agility expert Marcus Dimbleby talk about decision making, strategy, resilience and leadership with some of the world’s best CEOs, cognitive scientists, writers, and thinkers in this weekly podcast. Each episode offers new ideas and insights you can use to become a better leader and a better thinker – because bad leaders react, good leaders plan, and great leaders think!

Jun 19, 2023 • 1h 2min
Episode 72: Collaboration, Teamwork, and Building Positive Relationships with Joe Hinrichs
In this episode of The Thinking Leader, Bryce Hoffman talks with Joe Hinrichs - President & CEO, Director of CSX.
He speaks about the dynamic world of railroads and the importance of effective leadership. Hinrichs, formerly the President of Ford Motor Company, brings his wealth of experience to CSX, one of the largest railroads in the United States.
Joe's focus is on collaboration, teamwork, and building positive relationships. He highlights the significance of working together, drawing from his experiences at Ford and the North American restructuring plan. He emphasizes the value of honest dialogue and negotiations with stakeholders, particularly his experience with the UAW.
Bryce and Joe explore the concept of thinking differently and embracing new perspectives, underscoring the importance of strategic planning and red team thinking. Hinrichs exemplifies the qualities of a forward-thinking leader by using the power of leveraging teamwork and transformative thinking to drive success in an organization.
In this episode:
Why you should place emphasis on effective leadership and collaboration
Hinrichs' experience as the former President of Ford Motor Company
The importance of working together and building positive relationships
Insights from Hinrichs' experiences at Ford and the North American restructuring plan
Why you should focus on strategic planning
What leaders need to do to embrace new perspectives
Sign up to the Red Team Thinking Community - Use the coupon code THINKINGLEADER for a free 30-day trial: https://community.redteamthinking.com/checkout/general-membership
Want to find out if you’re a Red Team Thinker? Click here to take a free assessment and get your personalized report: https://www.redteamthinking.com/rttassessment
Visit our website: https://redteamthinking.com
Watch this episode on YouTube: www.red-team.tv
Follow us on LinkedIn: https://www.linkedin.com/company/redteamthinking/
Connect with Bryce: https://www.linkedin.com/in/brycehoffman/
Connect with Marcus: https://www.linkedin.com/in/marcusdimbleby/
Bestselling business author Bryce Hoffman and agility expert Marcus Dimbleby talk about decision making, strategy, resilience and leadership with some of the world’s best CEOs, cognitive scientists, writers, and thinkers in this weekly podcast. Each episode offers new ideas and insights you can use to become a better leader and a better thinker – because bad leaders react, good leaders plan, and great leaders think!

5 snips
Jun 12, 2023 • 46min
Episode 71: Rebroadcast - Using PreMortem Analysis to Make Better Decisions with Gary A. Klein
This week on the show we throw back to one of our most requested episodes, Bryce’s conversation with Dr. Gary Klein.
Gary is the creator of PreMortem Analysis, a powerful tool designed to help leaders understand the ways their plans could fail so that they can ensure that they don’t. In addition to discussing the origins of PreMortem and how it is used, they talk about how humans make decisions and how leaders can make better ones – particularly in these challenging times.
Gary also discusses his latest innovation, a training tool he calls ShadowBox. Dr. Gary A. Klein is a cognitive psychologist and one of the world’s leading experts on human decision making. He is the author of several books, including Sources of Power: How People Make Decisions and Seeing What Others Don’t: The Remarkable Ways We Gain Insights. Gary pioneered the naturalistic decision-making movement and is the president of ShadowBox Training.
In this episode:
What is naturalistic decision making and what it reveals about how people make decisions
How Gary analyzed the way in which people really make decisions, particularly under time pressures
What leaders can learn from firefighters in order to make better decisions
What is ShadowBox and how it works
Sign up to the Red Team Thinking Community - Use the coupon code THINKINGLEADER for a free 30-day trial: https://community.redteamthinking.com/checkout/general-membership
Want to find out if you’re a Red Team Thinker? Click here to take a free assessment and get your personalized report: https://www.redteamthinking.com/rttassessment
Visit our website: https://redteamthinking.com
Watch this episode on YouTube: www.red-team.tv
Follow us on LinkedIn: https://www.linkedin.com/company/redteamthinking/
Connect with Bryce: https://www.linkedin.com/in/brycehoffman/
Connect with Marcus: https://www.linkedin.com/in/marcusdimbleby/
Bestselling business author Bryce Hoffman and agility expert Marcus Dimbleby talk about decision making, strategy, resilience and leadership with some of the world’s best CEOs, cognitive scientists, writers, and thinkers in this weekly podcast. Each episode offers new ideas and insights you can use to become a better leader and a better thinker – because bad leaders react, good leaders plan, and great leaders think!

Jun 5, 2023 • 26min
Episode 70: How Leaders Could Use AI To Make Better Decisions
In this episode of The Thinking Leader, Bryce Hoffman and Marcus Dimbleby talk about the ways in which AI - or AGI - could be used to help leaders make better decisions.
They discuss how AI can enhance your existing decision making processes, with particular reference to the Military Decision Making Practice (MDMP) and Red Team Thinking. They point out the value of using AI to increase diversity of thought, particularly in its capability to play Devil’s Advocate, due to AI’s freedom from political biases.
It is important to understand the limits of AI if you plan to use it in your decision making process. AI is still a relatively new tool which is limited by its dataset and lacks an understanding of human elements. Bryce and Marcus provide insight into where AI is most useful in business decisions, but also where caution is required when implementing such tools.
In this episode:
How AI can enhance your existing decision making process
What the limitations of AI are and why a human element is still required
How AI avoids decision making biases and why this is important
How to recognize the limitations and opportunities of AI tools
Bryce and Marcus try to use ChatGPT to play Devil’s Advocate… against itself!
Read Bryce’s article here: https://www.forbes.com/sites/brycehoffman/2023/05/22/how-leaders-could-use-ai--or-even-agi--to-make-better-decisions/?sh=1d4bcfb6288a
Alternative Futures Analysis with ChatGPT video: https://youtu.be/2CMGVUCPYok
Sign up to the Red Team Thinking Community - Use the coupon code THINKINGLEADER for a free 30-day trial: https://community.redteamthinking.com/checkout/general-membership
Want to find out if you’re a Red Team Thinker? Click here to take a free assessment and get your personalized report: https://www.redteamthinking.com/rttassessment
Visit our website: https://redteamthinking.com
Watch this episode on YouTube: www.red-team.tv
Follow us on LinkedIn: https://www.linkedin.com/company/redteamthinking/
Connect with Bryce: https://www.linkedin.com/in/brycehoffman/
Connect with Marcus: https://www.linkedin.com/in/marcusdimbleby/
Bestselling business author Bryce Hoffman and agility expert Marcus Dimbleby talk about decision making, strategy, resilience and leadership with some of the world’s best CEOs, cognitive scientists, writers, and thinkers in this weekly podcast. Each episode offers new ideas and insights you can use to become a better leader and a better thinker – because bad leaders react, good leaders plan, and great leaders think!
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