
The Thinking Leader
Bestselling business author Bryce Hoffman and his expert guests talk about decision making, strategy, resilience and leadership with some of the world’s best CEOs, cognitive scientists, writers, and thinkers in this weekly podcast. Each episode offers new ideas and insights you can use to become a better leader and a better thinker – because bad leaders react, good leaders plan, and great leaders think!
Latest episodes

Oct 16, 2023 • 54min
Message Discipline, Leadership and Storytelling with Gavin McMahon
In this episode of The Thinking Leader, Bryce Hoffman and Marcus Dimbleby talk with Gavin McMahon of fassforward Consulting about the interrelation between leadership, storytelling and effective communication.
Gavin provides historical military examples of the importance of message discipline and explores how understanding different learning styles can help leaders engage employees. Alan Mulally's turnaround of Ford through values-based storytelling is also examined. You’ll learn strategies for adapting messages to changing contexts while maintaining organizational goals and vision.
In this episode:
The connection between leadership, storytelling and effective decision making
How key terms may be interpreted differently across an organization
Why you should be adapting goals to solve new problems
Why you need to engage more learning styles through visuals, activities and repetition in presentations
What continuous improvement will do for your organization
Want to find out if you’re a Red Team Thinker? Click here to take a free assessment and get your personalized report: https://www.redteamthinking.com/rttassessment
Visit our website: https://redteamthinking.com
Watch this episode on YouTube: www.red-team.tv
Follow us on LinkedIn: https://www.linkedin.com/company/redteamthinking/
Connect with Bryce: https://www.linkedin.com/in/brycehoffman/
Connect with Marcus: https://www.linkedin.com/in/marcusdimbleby/
Bestselling business author Bryce Hoffman and agility expert Marcus Dimbleby talk about decision making, strategy, resilience and leadership with some of the world’s best CEOs, cognitive scientists, writers, and thinkers in this weekly podcast. Each episode offers new ideas and insights you can use to become a better leader and a better thinker – because bad leaders react, good leaders plan, and great leaders think!

Oct 9, 2023 • 23min
Don't Jump On The Bandwagon Effect
In this episode of The Thinking Leader, Bryce Hoffman and Marcus Dimbleby talk about the cognitive bias known as the bandwagon effect.
They discuss how individuals and organizations tend to jump on trends or adopt new initiatives simply because others are doing so, without critically examining whether it actually makes sense for their situation. Bryce and Marcus provide examples of how consultants are able to sell the same proposals to multiple clients by just rebranding them, and how this can lead organizations to undertake transformations and changes that are not truly the best approach and often fail to achieve their goals as a result.
In this episode:
Why do people join trends and adopt new initiatives that might not always be worthwhile
Why transformations frequently fail to achieve goals
How doing pre-mortems helps organizations
How to speak up against “the bandwagon"
Want to find out if you’re a Red Team Thinker? Click here to take a free assessment and get your personalized report: https://www.redteamthinking.com/rttassessment
Visit our website: https://redteamthinking.com
Watch this episode on YouTube: www.red-team.tv
Follow us on LinkedIn: https://www.linkedin.com/company/redteamthinking/
Connect with Bryce: https://www.linkedin.com/in/brycehoffman/
Connect with Marcus: https://www.linkedin.com/in/marcusdimbleby/
Bestselling business author Bryce Hoffman and agility expert Marcus Dimbleby talk about decision making, strategy, resilience and leadership with some of the world’s best CEOs, cognitive scientists, writers, and thinkers in this weekly podcast. Each episode offers new ideas and insights you can use to become a better leader and a better thinker – because bad leaders react, good leaders plan, and great leaders think!

Oct 2, 2023 • 54min
Scaling Agile Transformations Across Businesses with John May
In this episode of The Thinking Leader, Bryce Hoffman and Marcus Dimbleby talk with John May, Solutions Architect at Atlassian.
They discuss decision making as a practice, the importance of strategic thinking at all levels of an organization, and how to effectively scale agile transformations. John shares his experience with agile transformations over the past two decades and how the focus has evolved from teams to connecting strategy and execution across the enterprise. The group explores how to build a "decision architecture" and make strategic choices in a collaborative process. They also discuss tools for prioritizing work, being ruthless about unnecessary tasks, and creating space for strategic thinking.
In this episode:
How agile has evolved
Challenges that emerge at scale
How to share strategic intent
Whether you should focus on goals or strategy first
Why you should make time for thinking
Sign up to the Red Team Thinking Community - Use the coupon code THINKINGLEADER for a free 30-day trial: https://community.redteamthinking.com/checkout/general-membership
Want to find out if you’re a Red Team Thinker? Click here to take a free assessment and get your personalized report: https://www.redteamthinking.com/rttassessment
Visit our website: https://redteamthinking.com
Watch this episode on YouTube: www.red-team.tv
Follow us on LinkedIn: https://www.linkedin.com/company/redteamthinking/
Connect with Bryce: https://www.linkedin.com/in/brycehoffman/
Connect with Marcus: https://www.linkedin.com/in/marcusdimbleby/
Bestselling business author Bryce Hoffman and agility expert Marcus Dimbleby talk about decision making, strategy, resilience and leadership with some of the world’s best CEOs, cognitive scientists, writers, and thinkers in this weekly podcast. Each episode offers new ideas and insights you can use to become a better leader and a better thinker – because bad leaders react, good leaders plan, and great leaders think!

Sep 25, 2023 • 36min
Episode 86: The Future of Red Team Thinking
In this episode of The Thinking Leader, Bryce Hoffman and Marcus Dimbleby talk with James about the growth of their Red Team Thinking company over the past 14 months.
They discuss how they have trained almost 500 red team coaches and are now training over 100 of them to become certified Red Team Trainers. Bryce and Marcus also cover their plans to launch a level 4 program to train Red Team leaders, expand their staff, and hold their first Red Team Thinking retreat in December.
In this episode:
How Bryce and Marcus have grown their “Red Team Thinking Army”
What the level 4 program will train people to do
When and where the first Red Team Thinking retreat take place
Sign up to the Red Team Thinking Community - Use the coupon code THINKINGLEADER for a free 30-day trial: https://community.redteamthinking.com/checkout/general-membership
Want to find out if you’re a Red Team Thinker? Click here to take a free assessment and get your personalized report: https://www.redteamthinking.com/rttassessment
Visit our website: https://redteamthinking.com
Watch this episode on YouTube: www.red-team.tv
Follow us on LinkedIn: https://www.linkedin.com/company/redteamthinking/
Connect with Bryce: https://www.linkedin.com/in/brycehoffman/
Connect with Marcus: https://www.linkedin.com/in/marcusdimbleby/
Bestselling business author Bryce Hoffman and agility expert Marcus Dimbleby talk about decision making, strategy, resilience and leadership with some of the world’s best CEOs, cognitive scientists, writers, and thinkers in this weekly podcast. Each episode offers new ideas and insights you can use to become a better leader and a better thinker – because bad leaders react, good leaders plan, and great leaders think!

Sep 18, 2023 • 33min
Episode 85: Teaching Critical Thinking to Future Generations
In this episode of The Thinking Leader, Bryce Hoffman and Marcus Dimbleby talk with the show’s producer Sam about teaching critical thinking skills to future generations.
Sam opens up the discussion about a recent episode of the show highlighting the growing demand for critical thinking in the workplace, and how skills like Red Team Thinking could be incorporated into education to prepare young people for an increasingly complex world. Bryce & Marcus debate how to engage parents in teaching their own children applied critical thinking and how to make these important skills a central part of the national curriculum.
In this episode:
How red team thinking will be needed to meet future needs
Why parents want to know how to teach kids applied critical thinking
Why teachers need to focus on more than just standardized testing
What makes society accept and celebrate mediocrity and why higher standards are needed
Sign up to the Red Team Thinking Community - Use the coupon code THINKINGLEADER for a free 30-day trial: https://community.redteamthinking.com/checkout/general-membership
Want to find out if you’re a Red Team Thinker? Click here to take a free assessment and get your personalized report: https://www.redteamthinking.com/rttassessment
Visit our website: https://redteamthinking.com
Watch this episode on YouTube: www.red-team.tv
Follow us on LinkedIn: https://www.linkedin.com/company/redteamthinking/
Connect with Bryce: https://www.linkedin.com/in/brycehoffman/
Connect with Marcus: https://www.linkedin.com/in/marcusdimbleby/
Bestselling business author Bryce Hoffman and agility expert Marcus Dimbleby talk about decision making, strategy, resilience and leadership with some of the world’s best CEOs, cognitive scientists, writers, and thinkers in this weekly podcast. Each episode offers new ideas and insights you can use to become a better leader and a better thinker – because bad leaders react, good leaders plan, and great leaders think!

8 snips
Sep 11, 2023 • 31min
Episode 84: Training Future Leaders: What Can We Learn From The Ukrainian Frontline?
In this episode of The Thinking Leader, Bryce Hoffman and Marcus Dimbleby talk about leadership lessons that can be learned from observing how the Ukrainian military has adapted to using new weapons systems donated from other countries.
They discuss how impressed US military officers have been with how quickly Ukrainians have been able to become operationally capable with equipment they have never seen or used before, such as British Challenger tanks. Bryce and Marcus also debate how creating uncertainty, chaos and discomfort can spark innovation, as long as people are empowered and trained to problem solve on their own.
In this episode:
Why you need to train leaders at all levels continuously for maximum impact
How to empower people to make decisions close to problems
How to rapidly adapt to new challenges like the Ukrainians have during the war
Why you should trust people to solve problems independently
Sign up to the Red Team Thinking Community - Use the coupon code THINKINGLEADER for a free 30-day trial: https://community.redteamthinking.com/checkout/general-membership
Want to find out if you’re a Red Team Thinker? Click here to take a free assessment and get your personalized report: https://www.redteamthinking.com/rttassessment
Visit our website: https://redteamthinking.com
Watch this episode on YouTube: www.red-team.tv
Follow us on LinkedIn: https://www.linkedin.com/company/redteamthinking/
Connect with Bryce: https://www.linkedin.com/in/brycehoffman/
Connect with Marcus: https://www.linkedin.com/in/marcusdimbleby/
Bestselling business author Bryce Hoffman and agility expert Marcus Dimbleby talk about decision making, strategy, resilience and leadership with some of the world’s best CEOs, cognitive scientists, writers, and thinkers in this weekly podcast. Each episode offers new ideas and insights you can use to become a better leader and a better thinker – because bad leaders react, good leaders plan, and great leaders think!

Sep 4, 2023 • 34min
Episode 83: The Best of Bryce & Marcus
In this episode of The Thinking Leader, we highlight some of the most insightful moments and stories from Bryce and Marcus.
One doesn’t become a Red Team Thinker overnight, and nobody better demonstrates that than our two hosts. This episode features times they got it right, things that have gone wrong, and most importantly moments they stopped to think. We’ve picked out our favorite stories, techniques and tools the guys have discussed in their reflections on their Red Team journeys.
In this episode:
How Red Team Thinking has saved companies billions of dollars
How simple problems can become major business disasters
The pros and cons of using AI in your decision making
Simple techniques you can implement to improve your work culture
How Bryce broke stories nobody else knew about
How one frustrated employee cost a company $2 billion
Listen to the full episodes highlighted in this episode:
The ROI of Red Team Thinking
Why We Hate Satisficing
How Leaders Could Use AI to Make Better Decisions
The Lost Art of Contradiction
Red Teaming Life
Red Team Coaching Yourself
Sign up for the Red Team Thinking Boot Camp: https://www.redteamthinking.com/bootcamp-page
Sign up to the Red Team Thinking Community - Use the coupon code THINKINGLEADER for a free 30-day trial: https://community.redteamthinking.com/checkout/general-membership
Want to find out if you’re a Red Team Thinker? Click here to take a free assessment and get your personalized report: https://www.redteamthinking.com/rttassessment
Visit our website: https://redteamthinking.com
Watch this episode on YouTube: www.red-team.tv
Follow us on LinkedIn: https://www.linkedin.com/company/redteamthinking/
Connect with Bryce: https://www.linkedin.com/in/brycehoffman/
Connect with Marcus: https://www.linkedin.com/in/marcusdimbleby/
Bestselling business author Bryce Hoffman and agility expert Marcus Dimbleby talk about decision making, strategy, resilience and leadership with some of the world’s best CEOs, cognitive scientists, writers, and thinkers in this weekly podcast. Each episode offers new ideas and insights you can use to become a better leader and a better thinker – because bad leaders react, good leaders plan, and great leaders think!

9 snips
Aug 28, 2023 • 30min
Episode 82: Critical Thinking is the Key to Future Proofing Yourself
In this episode of The Thinking Leader, Bryce Hoffman and Marcus Dimbleby talk about the World Economic Forum's Future of Jobs Report 2023.
They analyze the top in-demand skills for today and skills that are rising in importance for 2027. Analytical and critical thinking remain the most important skills showing that focus must remain on developing your cognitive abilities. Leadership is evolving from a skill to an outcome of cultivating resilience, flexibility and other competencies to prepare for the future of work.
In this episode:
The future importance of analytical and critical thinking
Skills which are rising in demand
AI capabilities in the workplace
What it takes to cultivate effective leadership
Sign up to the Red Team Thinking Community - Use the coupon code THINKINGLEADER for a free 30-day trial: https://community.redteamthinking.com/checkout/general-membership
Want to find out if you’re a Red Team Thinker? Click here to take a free assessment and get your personalized report: https://www.redteamthinking.com/rttassessment
Visit our website: https://redteamthinking.com
Watch this episode on YouTube: www.red-team.tv
Follow us on LinkedIn: https://www.linkedin.com/company/redteamthinking/
Connect with Bryce: https://www.linkedin.com/in/brycehoffman/
Connect with Marcus: https://www.linkedin.com/in/marcusdimbleby/
Bestselling business author Bryce Hoffman and agility expert Marcus Dimbleby talk about decision making, strategy, resilience and leadership with some of the world’s best CEOs, cognitive scientists, writers, and thinkers in this weekly podcast. Each episode offers new ideas and insights you can use to become a better leader and a better thinker – because bad leaders react, good leaders plan, and great leaders think!

29 snips
Aug 21, 2023 • 52min
Episode 81: Understanding Complexity with Systems Thinking with Dr. William Donaldson
In this episode of The Thinking Leader, Bryce Hoffman and Marcus Dimbleby talk with Dr. Willy Donaldson, author of 'Simple Complexity' and Professor of Management at Christopher Newport University.
They discuss the importance of systems thinking for navigating today's complex business world. Dr. Donaldson shares insights on how viewing problems through a systems lens can provide leaders with a deeper understanding.
Key Takeaways:
What is systems thinking and why does it matter for business?
The dangers of short-term thinking and how it hinders systems-oriented solutions
How culture emerges from the interactions within an organizational system
The critical leadership skills of active listening and continuous learning
Why listening to employees is key for understanding problems holistically
Topics Discussed:
Reducing complexity vs. understanding emergent system behaviors
The relationship between parts and the whole in complex systems
How management actions shape culture over time
Examples of companies that exemplify systems thinking principles
Advice for leaders on better understanding the systems they lead
Connect with Dr. Willy Donaldson: https://www.linkedin.com/in/willydonaldson
Sign up to the Red Team Thinking Community - Use the coupon code THINKINGLEADER for a free 30-day trial: https://community.redteamthinking.com/checkout/general-membership
Want to find out if you’re a Red Team Thinker? Click here to take a free assessment and get your personalized report: https://www.redteamthinking.com/rttassessment
Visit our website: https://redteamthinking.com
Watch this episode on YouTube: www.red-team.tv
Follow us on LinkedIn: https://www.linkedin.com/company/redteamthinking/
Connect with Bryce: https://www.linkedin.com/in/brycehoffman/
Connect with Marcus: https://www.linkedin.com/in/marcusdimbleby/
Bestselling business author Bryce Hoffman and agility expert Marcus Dimbleby talk about decision making, strategy, resilience and leadership with some of the world’s best CEOs, cognitive scientists, writers, and thinkers in this weekly podcast. Each episode offers new ideas and insights you can use to become a better leader and a better thinker – because bad leaders react, good leaders plan, and great leaders think!

16 snips
Aug 14, 2023 • 30min
Episode 80: Red Team Coaching Yourself
In this episode of The Thinking Leader, Bryce Hoffman and Marcus Dimbleby discuss the Red Team Coaching course and the impact it has had on their participants.
They explore the differences between traditional coaching courses and the Red Team Coaching course, and relay reviews from leaders who have taken both. They go over some of the revelations their course has enabled, and explain a few of the techniques they use to achieve those revelations.
Marcus shares insight into how the Red Team Coaching course has impacted its participants on an individual level, whilst Bryce explains how the Red Team Coaching course has set itself so far above the competition.
In this episode:
Why the Red Team Coaching course focuses on instant applicability immediate efficacy
First-hand reviews from people who have taken the course
Plans for the future of Red Team Coaching
Why it’s OK to admit you don’t know the answer
What sets the Red Team Coaching course so far above the competition
Sign up to the Red Team Thinking Community - Use the coupon code THINKINGLEADER for a free 30-day trial: https://community.redteamthinking.com/checkout/general-membership
Want to find out if you’re a Red Team Thinker? Click here to take a free assessment and get your personalized report: https://www.redteamthinking.com/rttassessment
Visit our website: https://redteamthinking.com
Watch this episode on YouTube: www.red-team.tv
Follow us on LinkedIn: https://www.linkedin.com/company/redteamthinking/
Connect with Bryce: https://www.linkedin.com/in/brycehoffman/
Connect with Marcus: https://www.linkedin.com/in/marcusdimbleby/
Bestselling business author Bryce Hoffman and agility expert Marcus Dimbleby talk about decision making, strategy, resilience and leadership with some of the world’s best CEOs, cognitive scientists, writers, and thinkers in this weekly podcast. Each episode offers new ideas and insights you can use to become a better leader and a better thinker – because bad leaders react, good leaders plan, and great leaders think!
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