In this episode of The Thinking Leader, Bryce Hoffman and Marcus Dimbleby talk about the cognitive bias known as the bandwagon effect.

They discuss how individuals and organizations tend to jump on trends or adopt new initiatives simply because others are doing so, without critically examining whether it actually makes sense for their situation. Bryce and Marcus provide examples of how consultants are able to sell the same proposals to multiple clients by just rebranding them, and how this can lead organizations to undertake transformations and changes that are not truly the best approach and often fail to achieve their goals as a result.

In this episode:

• Why do people join trends and adopt new initiatives that might not always be worthwhile
• Why transformations frequently fail to achieve goals
• How doing pre-mortems helps organizations
• How to speak up against “the bandwagon"

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Connect with Bryce: https://www.linkedin.com/in/brycehoffman/ 

Connect with Marcus: https://www.linkedin.com/in/marcusdimbleby/ 

Bestselling business author Bryce Hoffman and agility expert Marcus Dimbleby talk about decision making, strategy, resilience and leadership with some of the world’s best CEOs, cognitive scientists, writers, and thinkers in this weekly podcast. Each episode offers new ideas and insights you can use to become a better leader and a better thinker – because bad leaders react, good leaders plan, and great leaders think!