The Duct Tape Marketing Podcast

On this week's episode, John chats with Jay Baer about his latest book, Talk Triggers, and he shares how business owners can create operational strategies to generate incredible word-of-mouth for their brands.

Petra Kolber shares her views on perfection.

The Secrets to Scaling Your Business written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mandy McEwen Podcast Transcript My guest this week on the Duct Tape Marketing Podcast is Mandy McEwen. She is the founder and CEO of Mod Girl Marketing and is an expert in helping companies and digital agencies scale. Having founded her company back in 2010, McEwen shares what she's learned from her experience, in both growing her own business and helping thousands of marketing entrepreneurs over the years. Mod Girl Marketing has been recognized as a Top 8 SEO Expert by Search Engine Journal and as a content marketing influencer by BuzzSumo. McEwen has been featured in a number of publications, including the Huffington Post, Inc., and Search Engine Journal. Questions I ask Mandy McEwen: How do you define scaling? What holds people back from scaling in the traditional sense? How do business owners identify what tasks to outsource first? What you'll learn if you give a listen: Why getting clear about your own needs, wants, and goals for your business is an essential first step to scaling successfully How sharing your company's vision can help you find the best employees, either freelance or full-time Why having a set process and system for hiring and on-boarding is critical Key takeaways from the episode and more about Mandy McEwen: Learn more about Mod Girl Marketing Join the Mod Agency Insiders Facebook group Follow on Twitter Connect on LinkedIn Follow on Instagram Like this show? Click on over and give us a review on iTunes, please! This episode of the Duct Tape Marketing Podcast is brought to you by Gusto! Payroll and benefits are hard. Especially when you're a small business. Gusto is making payroll, benefits, and HR easy for modern small businesses. You no longer have to be a big company to get great technology, great benefits, and great service to take care of your team. To help support the show, Gusto is offering our listeners an exclusive, limited-time deal. Sign up today, and you'll get 3 months free once you run your first payroll. Just go to Gusto.com/TAPE.

How to Create a Morning Routine That Breeds Success written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Benjamin Spall Podcast Transcript This week on the Duct Tape Marketing Podcast, I chat with Benjamin Spall. Spall is co-author of the book My Morning Routine: How Successful People Start Every Day Inspired and co-founder of the website by the same name. For their website and book, Spall and his co-founder and co-author, Michael Xander, have interviewed nearly 300 successful leaders in arenas as diverse as business, sports, the arts, and government. On today's episode, we talk about what we can learn from the morning routines of successful people when creating our own set of rituals to start the day. Spall has contributed to various other publications, including Entrepreneur, Business Insider, and the Huffington Post. Questions I ask Benjamin Spall: What are some of the known benefits of having a morning routine? How do you create a shutdown ritual? Did you discover any patterns, or things that everybody does, in the morning? What you'll learn if you give a listen: How sticking to your morning routine can make you more productive all day long Why you can't forget about your evening routine to set you up for success the next day How to use "habit stacking" to make your routine easier to follow Key takeaways from the episode and more about Benjamin Spall: Learn more about Benjamin Spall Read routines on the website Order My Morning Routine Follow on Twitter Follow on Instagram Like this show? Click on over and give us a review on iTunes, please! This episode of the Duct Tape Marketing Podcast is brought to you by Gusto! Payroll and benefits are hard. Especially when you're a small business. Gusto is making payroll, benefits, and HR easy for modern small businesses. You no longer have to be a big company to get great technology, great benefits, and great service to take care of your team. To help support the show, Gusto is offering our listeners an exclusive, limited-time deal. Sign up today, and you'll get 3 months free once you run your first payroll. Just go to Gusto.com/TAPE.

How to Edge Out Your Competition by Being Uncopyable written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Steve A. Miller Podcast Transcript This week's guest on the Duct Tape Marketing Podcast is Steve A. Miller. Miller is a consultant, speaker, and author. His most recent book, Uncopyable: How to Create an Unfair Advantage Over Your Competition, is about how small business owners can create an uncopyable relationship with their clients to keep them coming back time and again, and it's what we discuss here on the podcast. Miller founded The Adventure LLC over thirty years ago, and has served as a consultant for many global brands, including Proctor & Gamble, Nordstrom, and Coca-Cola. He has spoken at over 1,500 conferences and workshops, and has contributed to numerous publications including the Washington Post, Wall Street Journal, and Business Week. Questions I ask Steve A. Miller: What is the uncopyable mindset? How do you innovate to create a better experience for your customers? How can owning a word help you define your brand? What you'll learn if you give a listen: How to make your customers stop caring about price The difference between loyalty and attachment Why competition doesn't breed innovation, it breeds conformity Key takeaways from the episode and more about Steve A. Miller: Learn more about Steve A. Miller Order Uncopyable Get Steve's white paper for Duct Tape Marketing Podcast listeners Follow on Twitter Connect on LinkedIn Like this show? Click on over and give us a review on iTunes, please! This episode of the Duct Tape Marketing Podcast is brought to you by Gusto! Payroll and benefits are hard. Especially when you're a small business. Gusto is making payroll, benefits, and HR easy for modern small businesses. You no longer have to be a big company to get great technology, great benefits, and great service to take care of your team. To help support the show, Gusto is offering our listeners an exclusive, limited-time deal. Sign up today, and you'll get 3 months free once you run your first payroll. Just go to Gusto.com/TAPE.

Using Convenience to Disrupt the Competition written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Shep Hyken Podcast Transcript This week on the Duct Tape Marketing Podcast, I chat with Shep Hyken. He is the Chief Amazement Officer of Shepard Presentations and the author of the upcoming book The Convenience Revolution: How to Deliver a Customer Service Experience That Disrupts the Competition and Creates Fierce Loyalty. Hyken's previous books have been New York Times and Washington Post bestsellers. He is also a prolific speaker, having been inducted into the National Speakers Association Hall of Fame for lifetime achievement in the speaking profession. Hyken works with companies to revolutionize their approach to customer service and to help them build loyalty and longstanding relationships with their clients. In this episode, Hyken details the ways in which becoming the company that is most convenient to do business with can help you stand out from the competition and create lifelong customers. Questions I ask Shep Hyken: Why convenience as a revolution? Hasn't convenience always been a good idea? How can a small business owner apply the friction reduction principles used by a giant company, like Amazon, to strengthen their company? Where can small business owners begin to look for places to unearth the potential for innovation? What you'll learn if you give a listen: Why you're now expected to compete with the best customer service a client's ever received from anyone, rather than just your direct competitors How to use what your competitors are doing as a benchmark, not a goal Why looking outside your industry can help you find inspiration for innovation Key takeaways from the episode and more about Shep Hyken: Learn more about Shep Hyken Pre-order The Convenience Revolution Follow on Facebook Follow on Twitter Connect on LinkedIn Subscribe on YouTube Like this show? Click on over and give us a review on iTunes, please! This episode of the Duct Tape Marketing Podcast is brought to you by Gusto! Payroll and benefits are hard. Especially when you're a small business. Gusto is making payroll, benefits, and HR easy for modern small businesses. You no longer have to be a big company to get great technology, great benefits, and great service to take care of your team. To help support the show, Gusto is offering our listeners an exclusive, limited-time deal. Sign up today, and you'll get 3 months free once you run your first payroll. Just go to Gusto.com/TAPE.

Fighting Unconscious Bias in Your Organization written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Dolly Chugh Podcast Transcript My guest for this week's episode of the Duct Tape Marketing Podcast is Dolly Chugh. Chugh is a psychologist and associate professor of management and organizations at the Stern School of Business at NYU. She's also the author of the forthcoming book The Person You Mean to Be: How Good People Fight Bias. Chugh writes a monthly column for Forbes.com on gender, race, diversity, inclusion and bias, and has contributed to more than 20 academic and managerial publications including the Harvard Business Review, Psychological Science, Social Justice Research, and The American Economic Review. Her research has also been featured on numerous media outlets including National Public Radio, The Washington Post, The New York Times, and The Economist. In this episode, we unpack the ways in which unconscious bias may get in the way of good people living their lives and running their businesses as fairly and equitably as they'd like. Questions I ask Dolly Chugh: What do you mean when you say "being the person you mean to be"? How can I, as the leader of a company, make fighting bias and promoting diversity a priority? How much does a lack of exposure to diversity contribute to unconscious bias? What you'll learn if you give a listen: How you can be a vulnerable leader and be willing to admit that you're learning and working to correct your own unconscious bias How running better meetings can help you combat bias within your organization How you can be an activist, with a little "a," in your everyday life Key takeaways from the episode and more about Dolly Chugh: Learn more about Dolly Chugh Pre-order The Person You Mean to Be Follow on Facebook Follow on Twitter Connect on LinkedIn Like this show? Click on over and give us a review on iTunes, please! This episode of the Duct Tape Marketing Podcast is brought to you by Gusto! Payroll and benefits are hard. Especially when you're a small business. Gusto is making payroll, benefits, and HR easy for modern small businesses. You no longer have to be a big company to get great technology, great benefits, and great service to take care of your team. To help support the show, Gusto is offering our listeners an exclusive, limited-time deal. Sign up today, and you'll get 3 months free once you run your first payroll. Just go to Gusto.com/TAPE.

How to Transform Your Company Into an Inbound Organization written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Todd Hockenberry Podcast Transcript My guest for this week's episode of the Duct Tape Marketing Podcast is Todd Hockenberry. He is the founder of Top Line Results, a management consulting firm, and the co-author of the book Inbound Organization: How to Build and Strengthen Your Company's Future Using Inbound Principles, which we discuss today. Founded nearly 10 years ago, Top Line Results guides B2B companies who are struggling to adapt to the changes in buying behavior. Using online tools, they help clients stay ahead of the latest tech-driven changes. Todd writes regularly about industry and technology trends, and has been published in trade magazines such as The Fabricator, Industrial Laser Solutions, Modern Metals, Modern Application News, and others. He also co-hosts the podcast Inbound2Grow with Dan Tyre. Questions I ask Todd Hockenberry: What's new that you are bringing to the subject of inbound? What is the "inbound organization"? How do you encourage your employees across all departments to embrace the inbound culture shift? What you'll learn if you give a listen: How the idea of "inbound" goes far beyond the reaches of marketing Why you need to stay focused on the customer throughout their entire interaction with your company How to shift your perspective from business owner to prospective client Key takeaways from the episode and more about Todd Hockenberry: Learn more about Top Line Results. Listen to the Inbound2Grow podcast. Read Inbound Organization. Follow on Twitter. Connect on LinkedIn. Follow Top Line Results on YouTube. Like this show? Click on over and give us a review on iTunes, please! This episode of the Duct Tape Marketing Podcast is brought to you by Gusto! Payroll and benefits are hard. Especially when you're a small business. Gusto is making payroll, benefits, and HR easy for modern small businesses. You no longer have to be a big company to get great technology, great benefits, and great service to take care of your team. To help support the show, Gusto is offering our listeners an exclusive, limited-time deal. Sign up today, and you'll get 3 months free once you run your first payroll. Just go to Gusto.com/TAPE.

Honest Startup Advice From Somebody Who's Been Through It written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Rand Fishkin Podcast Transcript My guest for this week's episode of the Duct Tape Marketing Podcast is Rand Fishkin. He is the founder and former CEO of Moz and currently has a new venture called SparkToro, a software and data company focused on helping people understand how and where to reach their target audiences. He and I discuss his new book, Lost and Founder: A Painfully Honest Field Guide to the Startup World. Fishkin is a frequent keynote speaker on marketing and entrepreneurship topics around the world. In his spare time, he likes to hang out with his wife and eat pasta. Questions I ask Rand Fishkin: Where does SEO sit today? Why include the painfully honest advice in your book? What is some common advice you give people? What you'll learn if you give a listen: Why you need to discover your unique value How Fishkin's business point of view has changed over the years What's coming next in the marketing world Key takeaways from the episode and more about Rand Fishkin: Read Lost and Founder: A Painfully Honest Field Guide to the Startup World. Learn more about SparkToro. Learn more about Moz. Follow on Facebook. Follow on Twitter. Connect on LinkedIn. Like this show? Click on over and give us a review on iTunes, please! This episode of the Duct Tape Marketing Podcast is brought to you by Gusto! Payroll and benefits are hard. Especially when you're a small business. Gusto is making payroll, benefits, and HR easy for modern small businesses. You no longer have to be a big company to get great technology, great benefits, and great service to take care of your team. To help support the show, Gusto is offering our listeners an exclusive, limited-time deal. Sign up today, and you'll get 3 months free once you run your first payroll. Just go to Gusto.com/TAPE.

How to Feel Less Busy and Get More Done written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Laura Vanderkam Podcast Transcript My guest for this week's episode of the Duct Tape Marketing Podcast is Laura Vanderkam. She is the author of several time-management and productivity books, including the one we discuss in this interview, Off the Clock: Feel Less Busy While Getting More Done. Vanderkam is the author of several other time-management and productivity books, including I Know How She Does It, What the Most Successful People Do Before Breakfast, and 168 Hours. Her work has appeared in publications including the New York Times, the Wall Street Journal, Fast Company, and Fortune. She is also the co-host, with Sarah Hart-Unger, of the podcast Best of Both Worlds. Questions I ask Laura Vanderkam: What are some of the biggest time-drain patterns? Is there a place for procrastination? How much does multitasking cost us? What you'll learn if you give a listen: Why there is so much stress around getting a lot done Why people are more productive during some times of the day compared to others Whether or not you should track your time Key takeaways from the episode and more about Laura Vanderkam: Learn more about Laura Vanderkam. Listen to the Best of Both Worlds podcast. Read Off the Clock. Follow on Facebook. Follow on Twitter. Connect on LinkedIn. Follow on Instagram. Like this show? Click on over and give us a review on iTunes, please! This episode of the Duct Tape Marketing Podcast is brought to you by Gusto! Payroll and benefits are hard. Especially when you're a small business. Gusto is making payroll, benefits, and HR easy for modern small businesses. You no longer have to be a big company to get great technology, great benefits, and great service to take care of your team. To help support the show, Gusto is offering our listeners an exclusive, limited-time deal. Sign up today, and you'll get 3 months free once you run your first payroll. Just go to Gusto.com/TAPE.