The Duct Tape Marketing Podcast
John Jantsch
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as marketing strategy, consulting, social media marketing, content marketing, SEO, email marketing, lead generation, business management, entrepreneurship and much more. With over 900 episodes since its inception in 2005, The Duct Tape Marketing podcast is your go-to resource for all things marketing or business growth. Join us each week as we dive into the latest marketing trends and strategies that will help you achieve your business goals. Don't miss out on this opportunity to learn from the best in the business. Tune in to The Duct Tape Marketing podcast and start listening today!
Episodes
Mentioned books
Nov 26, 2018 • 27min
Becoming a Great Leader, No Matter What Field You're In
John sits down with Jason Kander, a former Army Captain and bestselling author of Outside the Wire: Ten Lessons I've Learned in Everyday Courage. Kander shares lessons about leadership that can be applied to any sector or industry.
Nov 20, 2018 • 22min
Using Technology to Build Connections in the Real World
Dan Schawbel stops by to discuss his latest book, Back to Human: How Great Leaders Create Connection in the Age of Isolation. He and John talk about the downsides to remote work and how to overcome them and build community.
Nov 12, 2018 • 21min
How Human Connection Elevates Marketing
This week, Seth Godin stops by to discuss the precepts in his latest book This Is Marketing, and why good marketing is about the long game and taking an empathetic view in addressing your customers' needs.
Oct 30, 2018 • 31min
Communicating with Empathy in the Digital World
Dr. Nick Morgan discusses the pitfalls of virtual communication, which tends to remove the emotional connection we would experience in face-to-face conversations. He shares findings from his latest book, Can You Hear Me?, on what we can do to foster more meaningful, thoughtful connections in a digital world.
Oct 23, 2018 • 24min
Building Accountable Leadership to Transform Your Business
John speaks with Vince Molinaro, author of The Leadership Contract, about how to foster accountable leadership in your organization and the positive effect that can have on your business's success.
Oct 16, 2018 • 23min
Focus on Existing Assets to Generate Better Marketing Results
John chats with Louis Gudema about his book Bullseye Marketing, and how to take advantage of the customers and assets you already have in order to grow your business.
Oct 7, 2018 • 13min
Google Ads Changes Affecting Small Businesses
John discusses the recent changes to Google Ads (formerly Google AdWords) and how they affect the marketing approach for small business owners.
Oct 7, 2018 • 23min
Increase Your Focus and Combat Distractions
Guest Chris Bailey, author of Hyperfocus, discusses what drives us to distraction in our tech-saturated world, and what we can do to combat those forces and gain greater focus.
Oct 3, 2018 • 21min
Why Sales and Marketing Need Each Other
John talks with Pam Didner about her forthcoming book, Effective Sales Enablement, and why integrating your sales and marketing efforts can help both teams achieve greater success.
Sep 25, 2018 • 13min
The Seven Steps to Building a Marketing System
Duct Tape Marketing's core belief is that marketing is not a set of tactics, it's a system. On this episode, John takes a closer look at the seven steps to building a successful marketing system that will generate great results for your business.
