The Duct Tape Marketing Podcast
John Jantsch
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as marketing strategy, consulting, social media marketing, content marketing, SEO, email marketing, lead generation, business management, entrepreneurship and much more. With over 900 episodes since its inception in 2005, The Duct Tape Marketing podcast is your go-to resource for all things marketing or business growth. Join us each week as we dive into the latest marketing trends and strategies that will help you achieve your business goals. Don't miss out on this opportunity to learn from the best in the business. Tune in to The Duct Tape Marketing podcast and start listening today!
Episodes
Mentioned books
18 snips
Sep 27, 2023 • 24min
How to Master Clarity in Communication
Discover the importance of clarity in communication and how to achieve it. Explore the power of headlines and personal relevance in attracting readers. Learn about the challenges of maintaining consistent language in organizations. Understand how clear messaging helps both the organization and the reader focus.
Sep 21, 2023 • 12min
To Niche or Not to Niche: The Pitfalls of Over-Specialization
In the world of marketing, focusing on a niche can be both advantageous and limiting. While specialization can bring efficiencies and higher value to clients, it also leads to increased competition and the risk of being overshadowed by template-driven solutions. Learn how to transition from being tacticians to orchestrators, and leverage your strategic skills to serving your niche. This approach will provide a unique value proposition for your business in an increasingly competitive landscape.
Sep 20, 2023 • 21min
How to Navigate the New Era of Customer Expectations
In today's business landscape, time and responsiveness are critical factors in customer experience and revenue generation. Customers increasingly value speed and quick solutions, especially after the pandemic. Learn how to prioritize responsiveness in your business to gain a competitive advantage for your company and your clients.
Sep 14, 2023 • 23min
How to Translate Your Passion Into Your Purpose
In this episode of the Duct Tape Marketing Podcast, I interview Liz Elting, the co-founder and CEO of award-winning TransPerfect, the world's largest provider of language and business solutions with over $1.1 billion in revenue and offices in over 100 cities around the globe. Additionally, she is also the founder of the Elizabeth Elting Foundation, a non-profit created to break down systemic barriers and foster systemic change for women and other underserved communities. She has also been named one of Forbes' Richest Self-Made Women every year since the list's inception. Currently, she has an upcoming book and is a contributor at Forbes and SWAAY.
Sep 13, 2023 • 20min
Navigating the Nonfiction Author Journey
In today's episode of the Duct Tape Marketing Podcast, we're joined by Honorée Corder, an accomplished author, publishing consultant, and the founder of Indy Author University. With over 50 books to her name and a passion for turning aspiring nonfiction authors into best-selling and best-earning authors, Honoree brings an unparalleled perspective to the table. We discuss her recent book, Write Your First Nonfiction: A Primer for Aspiring Authors, and delve into the intricacies of authorship, focusing on the business benefits of publishing your own book. More About Honoree Corder: https://honoreecorder.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices
Sep 7, 2023 • 23min
How To Create The Life You Want In One Year
In this episode of the Duct Tape Marketing Podcast, we're joined by Lisa McCarthy, co-founder and CEO of the Fast Forward Group. Lisa has designed a groundbreaking system that's already changed the lives of over 100,000 professionals across industries, from tech giants like Google and Amazon to financial institutions like JP Morgan Chase. Her book, "Fast Forward: Five Principles to Create the Life You Want in Just One Year," lays out the actionable steps for transforming both your career and personal life within a year's time. Today, we dive deep into these power principles and discuss the urgency of a one-year timeline. More About Lisa McCarthy: Get your copy of Fast Forward: Five Principles to Create the Life You Want in Just One Year
Sep 6, 2023 • 23min
Navigating the Performance Paradox
In this episode of the Duct Tape Marketing Podcast, I interview Eduardo Briceño. He is a global keynote speaker and facilitator who guides many of the world's leading companies in developing cultures of learning and high performance. Earlier in his career, he was the co-founder and CEO of Mindset Works, the first company to offer growth mindset development services. His new book, The Performance Paradox: Turning the Power of Mindset into Action, helps you discover how to balance learning and performing to bolster personal and team success. More About Eduardo Briceño: Get your copy of The Performance Paradox: Turning the Power of Mindset into Action Connect with Eduardo on LinkedIn Eduardo's website. Get Your Free AI Prompts To Build A Marketing Strategy: Download now
8 snips
Aug 31, 2023 • 23min
The Art Of Modern Leadership
Kirstin Ferguson, Australia's most prominent leadership expert, discusses the concept of modern leadership, the significance of self-awareness, and challenges of remote work in an engaging and informative podcast.
8 snips
Aug 30, 2023 • 23min
Fractional CMOs As Strategy Architects
Angelo Ponzi, a marketing and branding strategist, discusses the benefits of hiring a fractional CMO and the challenges of scaling the model. He emphasizes the importance of networking, marketing, and maintaining a strong online presence while sharing hard lessons learned. Ponzi also highlights the significance of scoping out consulting projects and using data-driven strategies to avoid common mistakes.
Aug 24, 2023 • 24min
How To Get Back Your Entrepreneurial Freedom
Dr. Sabrina Starling discusses the concept of taking a four-week vacation as an entrepreneur and the importance of having systems and a team in place. The chapter explores the cultural expectation of working long hours and the effects it has on business owners. Discussions on achieving entrepreneurial freedom through the four-week vacation and the importance of empowering the team and building a strong leadership. Learn how to design a profitable business and take back your life.
