The Duct Tape Marketing Podcast How to Master Clarity in Communication
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Sep 27, 2023 Discover the importance of clarity in communication and how to achieve it. Explore the power of headlines and personal relevance in attracting readers. Learn about the challenges of maintaining consistent language in organizations. Understand how clear messaging helps both the organization and the reader focus.
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Simplicity Wins Brain Focus
- Clarity in communication means simplicity that eases brain processing without overwhelming it.
- The human brain focuses on only 60 bits of information out of 11 million sensory bits per second, so you must be clear and brief.
Four Rules of Clarity Communication
- Follow four rules for clarity: have a point, get to the point, get the point across, and get on the same page.
- Using this sequence respects how the human brain prefers information processing, improving any communication type.
Use Stratification Pyramid
- Use stratification by placing the main point at the top, followed by context, then details in your message.
- This sequencing makes information easier to digest and keeps the audience engaged.