The Duct Tape Marketing Podcast
John Jantsch
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as marketing strategy, consulting, social media marketing, content marketing, SEO, email marketing, lead generation, business management, entrepreneurship and much more. With over 900 episodes since its inception in 2005, The Duct Tape Marketing podcast is your go-to resource for all things marketing or business growth. Join us each week as we dive into the latest marketing trends and strategies that will help you achieve your business goals. Don't miss out on this opportunity to learn from the best in the business. Tune in to The Duct Tape Marketing podcast and start listening today!
Episodes
Mentioned books
Mar 8, 2010 • 23min
Author of Word of Mouth Marketing Visits Referral Week
Andy Cernovitz, an expert in word-of-mouth marketing and former CEO of GasPedal, shares valuable insights on generating referrals. He highlights the importance of making conversations easy and exciting, by suggesting unique experiences like bike house tours. Cernovitz discusses the 'chocolate problem,' urging businesses to continually provide fresh talking points. He also emphasizes the power of handwritten thank-you notes and small, memorable gestures as essential strategies for cultivating referrals.
Mar 2, 2010 • 22min
What's on the Back of Your Napkin?
What's on the Back of Your Napkin?This content from: Duct Tape Marketing What's on the Back of Your Napkin?This content from: Duct Tape Marketing Marketing podcast with Dan Roam (Click to play or right click and "Save As" to download - Subscribe now via iTunes Dan Roam, author of The Back of the Napkin, thinks that any problem can be solved with a picture. And that anybody can draw [...]
Feb 24, 2010 • 20min
Made to Switch with Chip Heath
This week features Chip Heath, the Thrive Foundation of Youth Professor at Stanford and co-author of bestselling books like Made to Stick. Chip delves into the complexities of change, emphasizing the power of storytelling and identifying 'bright spots' to inspire transformation. He explores the psychological tug-of-war we face when trying to change, likening our minds to a rider and an elephant, and discusses the importance of setting specific goals with 'destination postcards' to drive motivation.
Feb 9, 2010 • 20min
PR is Only Dying If It Isn't Evolving
In this engaging conversation, Brian Solis, Principal of FutureWorks and author of 'Putting the Public Back in Public Relations,' explores the evolution of PR in the age of social media. He argues that PR isn't dying, but must adapt to remain relevant. Brian emphasizes the need for humanizing PR and aligning it with marketing for better public engagement. Discussing effective blogger outreach, he advocates for personalized relationships over mass approaches. Throughout, he highlights the importance of context and real-time insights in shaping modern communication.
Feb 4, 2010 • 21min
Analytics from a Really Smart Guy
Avinash Kaushik, a digital marketing evangelist and author of influential books on web analytics, dives into the world of analytics in an engaging way. He explains Web Analytics 2.0, emphasizing the importance of combining various data sources. Discover essential free tools for starting analytics and learn about effective social media ROI measurement, focusing on outcome-driven metrics. Avinash details mobile analytics and highlights the importance of using data to prioritize investments wisely. His insights make complex topics accessible and actionable.
Jan 26, 2010 • 26min
Talking Linchpin with Seth Godin
Seth Godin, bestselling author and marketing thought leader known for his insights on creativity, explores the concept of becoming a 'linchpin'—a vital, unique contributor. He discusses the role of daily writing in enhancing observation and idea generation. Seth emphasizes the need for creative risk-taking, the impact of unfamiliar experiences on inspiration, and the importance of intentional practices for creativity. He also critiques traditional education for training compliance over creativity and encourages embracing art and insubordination for meaningful impact.
