The Duct Tape Marketing Podcast PR is Only Dying If It Isn't Evolving
Feb 9, 2010
In this engaging conversation, Brian Solis, Principal of FutureWorks and author of 'Putting the Public Back in Public Relations,' explores the evolution of PR in the age of social media. He argues that PR isn't dying, but must adapt to remain relevant. Brian emphasizes the need for humanizing PR and aligning it with marketing for better public engagement. Discussing effective blogger outreach, he advocates for personalized relationships over mass approaches. Throughout, he highlights the importance of context and real-time insights in shaping modern communication.
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PR Is Evolving, Not Dying
- PR is only dying if it refuses to evolve with new channels like the web and social media.
- Brian Solis says PR is undergoing a renaissance that will transform the century-old industry.
Early PR 2.0 Work From 1997
- Brian Solis began discussing 'PR 2.0' as early as 1997 when the web started opening new channels of influence.
- He used that early work to frame how online intermediaries complement traditional media.
You Never Had Full Control Over Message
- Control over message distribution was never absolute; social media reveals how audiences interpret content.
- Brian Solis argues real-time social data lets organizations monitor and help steer conversations.
