Brian Solis

In this engaging conversation, Brian Solis, Principal of FutureWorks and author of 'Putting the Public Back in Public Relations,' explores the evolution of PR in the age of social media. He argues that PR isn't dying, but must adapt to remain relevant. Brian emphasizes the need for humanizing PR and aligning it with marketing for better public engagement. Discussing effective blogger outreach, he advocates for personalized relationships over mass approaches. Throughout, he highlights the importance of context and real-time insights in shaping modern communication.