

How to Succeed Podcast
Sandler
The How to Succeed Podcast teaches the success principles and interpersonal communication skills needed to get to the top and stay there. We are dedicated to empowering life-long learners and ambitious entrepreneurs with options for growth they didn't know they had. Through our reinforcement training, we provide advanced communication techniques needed to excel, provide accountability in implementing behavior, and help nurture the attitudes necessary to reach the highest levels of success. Visit www.sandler.com for more information.
Episodes
Mentioned books

Jul 13, 2020 • 34min
How to Succeed with Radical Relevance
Mike Montague Interviews Bill Cates on How to Succeed with Radical Relevance. Find Bill Cates online at https://referralcoach.com/ In this episode: Best attitude, behavior/technique to Succeed at Radical Relevance Meet people in favorable circumstances There are 17 principles of Radical Relevance Narrow your market to reach your target audience Start small and THEN go bigger Lead with value by putting others first Be relevant or be forgotten Success is abundance with balance Find Bill's book, Radical Relevance, on Amazon here: https://www.amazon.com/Radical-Relevance-Sharpen-Marketing-Message/dp/1888970022 The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe. Find white papers, webinars, and more in our free Sandler E-Learning Library: https://www.sandler.com/sell Don't forget to subscribe and leave us a 5-star review in iTunes!

Jul 10, 2020 • 6min
How to Succeed at Sandler Rule# 27 - You Can't Sell Anybody Anything They Must Discover They Want It
David Mattson, President and CEO of Sandler Training and 6-time Author, talks about his Wall Street Journal and BusinessWeek best-selling book, The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them. This year, to celebrate the 10th anniversary of the book, Dave will revisit each of the original 49 Sandler Rules and give updated takes on their relevance to salespeople and sales leaders. The book is on sale in the Sandler Shop, as well as, the companion books, Sandler Success Principles and The Sandler Rules for Sales Leaders in the Sandler Shop. You can also get the Kindle and Audible versions at Amazon. It is also available in Spanish here: Reglas Sandler The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe. Get The Sandler Rules book and companion video courses for salespeople at: https://shop.sandler.com/

Jul 6, 2020 • 24min
How to Succeed at Negotiating from the Inside Out
Mike Montague interviews Clint Babcock on his new book and How to Succeed at Negotiating from the Inside Out. Get the new Sandler book at https://shop.sandler.com/category/books or Amazon for the Kindle version! In this episode: Best attitude, behavior, and technique on How to Succeed at Negotiating from the Inside Out What type of negotiating is best in the digital space? What kind of negotiator are you? How to not give too much away during a negotiation Do not make a concession – especially not margins - right away Use the negotiation matrix and pie negotiations The three steps of negotiating When to use BATNA Clint's favorite Sandler Rule for negotiating from the inside out Who the book is for Get the new Sandler book at: https://shop.sandler.com/category/books or Amazon for the Kindle version! The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe. Find white papers, webinars, and more in our free Sandler E-Learning Library: https://www.sandler.com/sell Don't forget to subscribe and leave us a 5-star review in iTunes!

Jul 3, 2020 • 6min
How to Succeed at Sandler Rule #26 - People Buy Inspite of the Hard Sell Not Because of It
David Mattson, President and CEO of Sandler Training and 6-time Author, talks about his Wall Street Journal and BusinessWeek best-selling book, The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them. This year, to celebrate the 10th anniversary of the book, Dave will revisit each of the original 49 Sandler Rules and give updated takes on their relevance to salespeople and sales leaders. The book is on sale in the Sandler Shop, as well as, the companion books, Sandler Success Principles and The Sandler Rules for Sales Leaders in the Sandler Shop. You can also get the Kindle and Audible versions at Amazon. It is also available in Spanish here: Reglas Sandler The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe. Get The Sandler Rules book and companion video courses for salespeople at: https://shop.sandler.com/

Jun 29, 2020 • 18min
How to Succeed at Vision-Based Execution
Mike Montague interviews Pete Oliver on How to Succeed at Vision-Based Execution. In this episode: Best attitude, behavior, and technique to Succeed at Vision-Based Execution Have a clear plan for your future The three parts of your brain The goal is your what and the vision is your why Vision boards help bring clarity Commit to your goal Your vision board isn't just about your future, it's also about the journey Tell others about your goals for accountability and support The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe. Find white papers, webinars, and more in our free Sandler E-Learning Library: https://www.sandler.com/sell Don't forget to subscribe and leave us a 5-star review in iTunes!

Jun 26, 2020 • 7min
How to Succeed at Sandler Rule #25 - When You Want to Know the Future Bring It to the Present
David Mattson, President and CEO of Sandler Training and 6-time Author, talks about his Wall Street Journal and BusinessWeek best-selling book, The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them. This year, to celebrate the 10th anniversary of the book, Dave will revisit each of the original 49 Sandler Rules and give updated takes on their relevance to salespeople and sales leaders. The book is on sale in the Sandler Shop, as well as, the companion books, Sandler Success Principles and The Sandler Rules for Sales Leaders in the Sandler Shop. You can also get the Kindle and Audible versions at Amazon. It is also available in Spanish here: Reglas Sandler The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe. Get The Sandler Rules book and companion video courses for salespeople at: https://shop.sandler.com/

Jun 22, 2020 • 20min
How to Succeed When the Sales Goes Sideways
Mike Montague interviews Hamish Knox on How to Succeed When the Sale Goes Sideways. In this episode: Throw your current proposal out the window Don't let the "sunk cost fallacy" get in your way Be emotionally unattached from the outcome You can't lose anything you don't have Empathize with your prospect Go back and reset You need a new upfront contract The rule of three-plus How to play hot potato It's just data The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe. Find white papers, webinars, and more in our free Sandler E-Learning Library: https://www.sandler.com/sell Don't forget to subscribe and leave us a 5-star review in iTunes!

Jun 19, 2020 • 5min
How to Succeed at Sandler Rule #24 - Product Knowledge Used at the Wrong Time Can Be Intimidating
David Mattson, President and CEO of Sandler Training and 6-time Author, talks about his Wall Street Journal and BusinessWeek best-selling book, The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them. This year, to celebrate the 10th anniversary of the book, Dave will revisit each of the original 49 Sandler Rules and give updated takes on their relevance to salespeople and sales leaders. The book is on sale in the Sandler Shop, as well as, the companion books, Sandler Success Principles and The Sandler Rules for Sales Leaders in the Sandler Shop. You can also get the Kindle and Audible versions at Amazon. It is also available in Spanish here: Reglas Sandler The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe. Get The Sandler Rules book and companion video courses for salespeople at: https://shop.sandler.com/

Jun 15, 2020 • 20min
How to Succeed at Using Body Language in the Sales Process
Mike Montague interviews Doug Cohen on How to Succeed at Using Body Language in the Sales Process. In this episode: Best attitude, behavior, and technique on How to Succeed at Using Body Language in the Sales Process We communicate in three ways: body language, tonality, and words Body language can even come across through the phone Pay even more attention to your body language for first impressions Something as simple as smiling and nodding can make a big difference Don't hide your hands or your face (sunglasses, hat, hair) while talking with a prospect Why and how to do the Superman/Wonder Woman pose before a big meeting Deep breathing and positive affirmations Why you should be aware of your prospect's feet Doug's favorite Sandler rule for body language The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe. Find white papers, webinars, and more in our free Sandler E-Learning Library: https://www.sandler.com/sell Don't forget to subscribe and leave us a 5-star review in iTunes!

Jun 12, 2020 • 8min
How to Succeed at Sandler Rule #23 - The Best Way to Get Rid of a Bomb Is to Diffuse It Before It Blows Up
David Mattson, President and CEO of Sandler Training and 6-time Author, talks about his Wall Street Journal and BusinessWeek best-selling book, The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them. This year, to celebrate the 10th anniversary of the book, Dave will revisit each of the original 49 Sandler Rules and give updated takes on their relevance to salespeople and sales leaders. The book is on sale in the Sandler Shop, as well as, the companion books, Sandler Success Principles and The Sandler Rules for Sales Leaders in the Sandler Shop. You can also get the Kindle and Audible versions at Amazon. It is also available in Spanish here: Reglas Sandler The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe. Get The Sandler Rules book and companion video courses for salespeople at: https://shop.sandler.com/


