

How to Succeed Podcast
Sandler
The How to Succeed Podcast teaches the success principles and interpersonal communication skills needed to get to the top and stay there. We are dedicated to empowering life-long learners and ambitious entrepreneurs with options for growth they didn't know they had. Through our reinforcement training, we provide advanced communication techniques needed to excel, provide accountability in implementing behavior, and help nurture the attitudes necessary to reach the highest levels of success. Visit www.sandler.com for more information.
Episodes
Mentioned books

Jun 26, 2020 • 7min
How to Succeed at Sandler Rule #25 - When You Want to Know the Future Bring It to the Present
David Mattson, President and CEO of Sandler Training and 6-time Author, talks about his Wall Street Journal and BusinessWeek best-selling book, The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them. This year, to celebrate the 10th anniversary of the book, Dave will revisit each of the original 49 Sandler Rules and give updated takes on their relevance to salespeople and sales leaders. The book is on sale in the Sandler Shop, as well as, the companion books, Sandler Success Principles and The Sandler Rules for Sales Leaders in the Sandler Shop. You can also get the Kindle and Audible versions at Amazon. It is also available in Spanish here: Reglas Sandler The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe. Get The Sandler Rules book and companion video courses for salespeople at: https://shop.sandler.com/

Jun 22, 2020 • 20min
How to Succeed When the Sales Goes Sideways
Mike Montague interviews Hamish Knox on How to Succeed When the Sale Goes Sideways. In this episode: Throw your current proposal out the window Don’t let the “sunk cost fallacy” get in your way Be emotionally unattached from the outcome You can’t lose anything you don’t have Empathize with your prospect Go back and reset You need a new upfront contract The rule of three-plus How to play hot potato It’s just data The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe. Find white papers, webinars, and more in our free Sandler E-Learning Library: https://www.sandler.com/sell Don't forget to subscribe and leave us a 5-star review in iTunes!

Jun 19, 2020 • 5min
How to Succeed at Sandler Rule #24 - Product Knowledge Used at the Wrong Time Can Be Intimidating
David Mattson, President and CEO of Sandler Training and 6-time Author, talks about his Wall Street Journal and BusinessWeek best-selling book, The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them. This year, to celebrate the 10th anniversary of the book, Dave will revisit each of the original 49 Sandler Rules and give updated takes on their relevance to salespeople and sales leaders. The book is on sale in the Sandler Shop, as well as, the companion books, Sandler Success Principles and The Sandler Rules for Sales Leaders in the Sandler Shop. You can also get the Kindle and Audible versions at Amazon. It is also available in Spanish here: Reglas Sandler The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe. Get The Sandler Rules book and companion video courses for salespeople at: https://shop.sandler.com/

Jun 15, 2020 • 20min
How to Succeed at Using Body Language in the Sales Process
Mike Montague interviews Doug Cohen on How to Succeed at Using Body Language in the Sales Process. In this episode: Best attitude, behavior, and technique on How to Succeed at Using Body Language in the Sales Process We communicate in three ways: body language, tonality, and words Body language can even come across through the phone Pay even more attention to your body language for first impressions Something as simple as smiling and nodding can make a big difference Don’t hide your hands or your face (sunglasses, hat, hair) while talking with a prospect Why and how to do the Superman/Wonder Woman pose before a big meeting Deep breathing and positive affirmations Why you should be aware of your prospect’s feet Doug’s favorite Sandler rule for body language The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe. Find white papers, webinars, and more in our free Sandler E-Learning Library: https://www.sandler.com/sell Don't forget to subscribe and leave us a 5-star review in iTunes!

Jun 12, 2020 • 8min
How to Succeed at Sandler Rule #23 - The Best Way to Get Rid of a Bomb Is to Diffuse It Before It Blows Up
David Mattson, President and CEO of Sandler Training and 6-time Author, talks about his Wall Street Journal and BusinessWeek best-selling book, The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them. This year, to celebrate the 10th anniversary of the book, Dave will revisit each of the original 49 Sandler Rules and give updated takes on their relevance to salespeople and sales leaders. The book is on sale in the Sandler Shop, as well as, the companion books, Sandler Success Principles and The Sandler Rules for Sales Leaders in the Sandler Shop. You can also get the Kindle and Audible versions at Amazon. It is also available in Spanish here: Reglas Sandler The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe. Get The Sandler Rules book and companion video courses for salespeople at: https://shop.sandler.com/

Jun 8, 2020 • 22min
How to Succeed at Finding a New Job
Mike Montague interviews George McGehrin on How to Succeed at Finding a New Job. George is the president of the McGehrin Group, an executive headhunter and recruiting firm. Find them online at: https://www.mcgehringroup.com/ Connect with George at: https://www.linkedin.com/in/gmcgehrin/ In this episode: Best attitude, behavior, and technique on How to Succeed at Finding a New Job. In this COVID-19 unemployment rate, attitude is more important than ever You are probably making what you think you’re worth If you aren’t getting the salary or position you want at your current company, are you staying there too long? Those who prepare the most get the most offers Do you prepare 15-20 hours for a high-level interview? Know the problems the organization is trying to solve The unbelievably low rate of getting a position by applying online Network and keep track of your math to get your new position How little time you have to convince someone to interview you Customize your resume to their pain points How George defines success now Activity breeds activity The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe. Find white papers, webinars, and more in our free Sandler E-Learning Library: https://www.sandler.com/sell Don't forget to subscribe and leave us a 5-star review in iTunes!

Jun 5, 2020 • 7min
How to Succeed at Sandler Rule #22 - Only Give a Presentation for the Kill
David Mattson, President and CEO of Sandler Training and 6-time Author, talks about his Wall Street Journal and BusinessWeek best-selling book, The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them. This year, to celebrate the 10th anniversary of the book, Dave will revisit each of the original 49 Sandler Rules and give updated takes on their relevance to salespeople and sales leaders. The book is on sale in the Sandler Shop, as well as, the companion books, Sandler Success Principles and The Sandler Rules for Sales Leaders in the Sandler Shop. You can also get the Kindle and Audible versions at Amazon. It is also available in Spanish here: Reglas Sandler The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe. Get The Sandler Rules book and companion video courses for salespeople at: https://shop.sandler.com/

Jun 1, 2020 • 40min
How to Succeed at Embracing Your Alter Ego - Episode 400!
Episode 400 features Mike Montague interviewing Todd Herman, author of The Alter Ego Effect, on How to Succeed at Embracing Your Alter Ego. You can also get the audiobook and Kindle version of his book on Amazon here: https://www.amazon.com/Alter-Ego-Effect-Identities-Transform-ebook/dp/B075WPWMSK In this episode: Why embrace your alter ego? Even Superman needed an alter ego Specializing on one thing may hurt you How playfulness, discovery, and curiosity can help you How to use totems and artifacts to activate enclothed cognition Don’t fake it ‘till you make it, do this instead How many alter egos should you have? How to turn your alter egos on and off The hardest part of using alter egos Don’t wear the labels of others How Todd defines success A big hurdle Todd had to overcome Favorite rule to live by Find Todd Herman, The Alter Ego Effect, and get the audiobook and Kindle version of his book on Amazon here: https://www.amazon.com/Alter-Ego-Effect-Identities-Transform-ebook/dp/B075WPWMSK The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe. Find white papers, webinars, and more in our free Sandler E-Learning Library: https://www.sandler.com/sell Enroll yourself in our video self-study online courses at: https://shop.sandler.com/category/online-courses

May 29, 2020 • 6min
How to Succeed at Sandler Rule #21 - Sell today; educate tomorrow
David Mattson, President and CEO of Sandler Training and 6-time Author, talks about his Wall Street Journal and BusinessWeek best-selling book, The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them. This year, to celebrate the 10th anniversary of the book, Dave will revisit each of the original 49 Sandler Rules and give updated takes on their relevance to salespeople and sales leaders. The book is on sale in the Sandler Shop, as well as, the companion books, Sandler Success Principles and The Sandler Rules for Sales Leaders in the Sandler Shop. You can also get the Kindle and Audible versions at Amazon. It is also available in Spanish here: Reglas Sandler The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe. Get The Sandler Rules book and companion video courses for salespeople at: https://shop.sandler.com/

May 25, 2020 • 26min
How to Succeed at Understanding I-R Theory
Mike Montague interviews Jason Caywood, Sandler trainer from Salt Lake City, on How to Succeed at Understanding IR Theory. In this episode: Best attitude, behavior, and technique on How to Succeed at Understanding IR Theory If you don’t get IR theory right, here are the consequences What is IR theory? How to create positive attitudes regarding your IR How comparisons impact your IR What can we do to separate our Identity from our Role? Listen to your self-talk Meet people where they are How Jason defines success The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe. Find white papers, webinars, and more in our free Sandler E-Learning Library: https://www.sandler.com/sell Don't forget to subscribe and leave us a 5-star review in iTunes!