
Built HOW
Welcome to the Built How Podcast
A podcast for the real estate industry.
Built HOW is a podcast dedicated to understanding the secrets behind how the most productive professionals in the real estate industry and beyond have built the businesses they have today.
Your hosts dive into the story behind these entrepreneurs' journey to the top and examine the innovative strategies they have used to build their influence and set themselves above the rest.
This podcast is made from a series of interviews taken from our live and virtual Built How events where Ben & Debbie dive into the strategies, systems, and models used by the very best to reveal how they built big real estate businesses.
We hope you enjoy this podcast and get tangible takeaways that you can put into practice in your business immediately.
Don't forget to leave a rating and review and If you would like to participate in one of our Built How events, just go to BuiltHow.com and you can register for our next event.
Latest episodes

Jan 16, 2025 • 34min
Shannon Doser - Navigating Real Estate Reinvention
Join host Lucas Sherraden as he chats with Shannon Doser, a top real estate agent from Kansas City, navigating a significant team reinvention. Reflecting on her career, Shannon shares insights into starting in a challenging market, the power of self-awareness, and the importance of adaptability and trust in leadership. Dive into her transformative journey, from building a team to making pivotal career decisions, while balancing personal challenges and professional growth. Discover the themes of resilience and self-awareness and what they mean for success in real estate. Connect with Shannon at https://www.liviankc.com/ ---------- Visit www.builthow.com to sign up for our next live or virtual event. Part of the Win Make Give Podcast Network

Jan 14, 2025 • 30min
Shonna Ruble - Leading with Accountability
Shonna Ruble, a top real estate professional, joins Lucas Sherraden on the Built How podcast to share her journey from starting in Virginia's real estate market to leading the number one team in Montana. Shonna discusses her transition from franchise ownership to an independent brokerage and offers insights into her leadership style, focusing on accountability and growth. Discover how her experiences in challenging markets shaped her success and her strategies for team building. Tune in for valuable lessons on overcoming setbacks and thriving in real estate. Connect with Shonna at https://www.shonnakeyteam.com/ ---------- Visit www.builthow.com to sign up for our next live or virtual event. Part of the Win Make Give Podcast Network

Jan 9, 2025 • 33min
Adelina Rotar - The Blueprint for Building a Real Estate Team in a Competitive Market (replay)
In this episode of the Built HOW Podcast, host Lucas Sherraden interviews the inspirational Adelina Rotar, a leading real estate professional from Austin, Texas. Adelina shares her journey from Knoxville, Tennessee, where she initially built her real estate experience, and how she transitioned to the competitive Austin market with no local network. Through strategic thinking, focused partnerships, and a relentless drive, Adelina has created a flourishing real estate business that boasts $4.25 million in GCI and over 200 million in volume. Connect with Adelina at https://www.texasrealtygroup.com/ ---------- Visit www.buithow.com to sign up for our next live or virtual event. Part of the Win Make Give Podcast Network

Jan 7, 2025 • 27min
Travis Bard - The Power of Profit First (Replay)
In this engaging episode of the Builr HOW Podcast, Lucas Sherraden welcomes Travis Bard, an astute real estate agent and team leader from Prescott, Arizona. Travis shares his journey through the real estate landscape—from overcoming the market downturn of 2008-2009 to building a thriving team. The conversation is a deep dive into the essentials of developing a real estate business, with a particular focus on weathering financial storms and the importance of profit management. Connect with Travis at https://www.legacyren.com/ ---------- Visit www.builthow.com to sign up for our next live or virtual event. Part of the Win Make Give Podcast Network

Jan 2, 2025 • 32min
Erik Hatch - Finding Peace and Purpose in Real Estate and Life's Challenges
Lucas Sherraden interviews Erik Hatch on the Built How podcast, exploring Erik's journey from ministry to becoming a top-performing real estate agent with a thriving team. Erik shares candid insights into overcoming gambling addiction, balancing personal struggles, and cultivating a successful business culture. Highlighting the significance of relationship capital and personal growth, Erik discusses achieving peace as the new wealth. This episode offers a raw and inspiring look into Erik's journey, emphasizing progression, leadership, and redefining success beyond financial achievements. Connect with Erik at https://www.hatchcoaching.com/ ---------- Visit www.builthow.com tp sign up for our next live or virtual event. Part of the Win Make Give Podcast Network

7 snips
Dec 31, 2024 • 34min
Eric Forney - The Art of Curiosity and Building Connections
In this engaging discussion, Eric Forney, a top real estate professional from Indianapolis leading a successful Keller Williams team, shares his journey into real estate, emphasizing the vital role of curiosity in building genuine connections. He highlights the enduring value of real estate agents in today's digital age and the challenges of leadership and recruitment. Eric also discusses the importance of systematic onboarding to maintain productivity and the distinct characteristics of the Midwest market, showcasing innovative strategies for success.

Dec 26, 2024 • 28min
Thuy Nguyen & Ron Ruscha - The Power of Grit and Growth in Real Estate
Join host Lucas Sherraden as he sits down with Ron Ruscha and Thuy Nguyen from the Building Dreams team in Kirkland, Washington. Discover the journey behind their successful real estate team, their commitment to growth, and the power of perseverance. Listen as Thuy shares how her personal history fueled her passion for real estate, and Ron discusses the transformative impact of leadership lessons. Learn about their structured approach to training and accountability, as well as the importance of patience and action in achieving success. Connect with Thuy & Ron at https://www.buildingdreams.team/ ---------- Visit www.builthow.com to sign up for our next live or virtual event. Part of the Win Make Give Podcast Network

Dec 24, 2024 • 34min
Mike Hicks - Harnessing the Power of Simple Systems in Real Estate
Lucas Sherraden interviews real estate icon Mike Hicks, exploring his 35-year journey in the industry from Idaho Falls, Idaho. Mike shares his evolution from using index cards for client management to operating a leading team at Anderson Hicks Group. He offers insights into building a business that thrives on repeat and referral clients, the importance of creating memorable client experiences and transitioning from an individual agent to team leadership. Discover the significance of core values and maintaining calm amidst challenges while running multiple businesses and selling nearly 100 homes annually. Connect with Mike at https://www.andersonhicks.com/ ---------- Visit www.builthow.com to sign up for our next live or virtual event. Part of the Win Make Give Podcast Network

Dec 19, 2024 • 26min
Yosseff Roman - A Journey of Reinvention and Resilience
Lucas Sherraden hosts top real estate agent Yosseff Roman from Orlando, Florida, on the Built HOW Podcast. Yosseff shares insights from his 20-year journey in real estate, emphasizing the shift from money-driven goals to building strong relationships and providing exceptional service. He reflects on the lessons learned from the 2008 market crash, the importance of vision and resilience, and leadership through example. Yosseff discusses the value of communication, empathy, and consistency in building a successful team, underscoring the significance of goals, personal growth, and staying true to one's purpose. Connect with Youseff at https://www.orlandohouses4sale.com/ ---------- Visit www.buithow.com to sign up for our next live or virtual event. Part of the Win Make Give Podcast Network

Dec 17, 2024 • 30min
Taylor Kolon - Mastering Time, Partnerships, and Systems
Lucas Sherraden hosts Taylor Kolon from Columbus, Ohio, who shares insights into building the reEquity Group. Taylor discusses the challenges and strategies behind forming a successful real estate partnership with Zach PAvol and Brian Kemp, leveraging time effectively, and maximizing productivity. He highlights the importance of systems, models, and personal growth in achieving success. Taylor also touches on the significance of purposeful database management, increasing revenue while controlling expenses, and fostering a team culture. Learn how reEquity Group managed to significantly boost their business while maintaining lean operations. Connect with Taylor at https://reequitygroup.com/ ---------- Visit www.builthow.com to sign up for our next live or virtual event. Part of the Win Make Give Podcast Network