
Built HOW
Welcome to the Built How Podcast
A podcast for the real estate industry.
Built HOW is a podcast dedicated to understanding the secrets behind how the most productive professionals in the real estate industry and beyond have built the businesses they have today.
Your hosts dive into the story behind these entrepreneurs' journey to the top and examine the innovative strategies they have used to build their influence and set themselves above the rest.
This podcast is made from a series of interviews taken from our live and virtual Built How events where Ben & Debbie dive into the strategies, systems, and models used by the very best to reveal how they built big real estate businesses.
We hope you enjoy this podcast and get tangible takeaways that you can put into practice in your business immediately.
Don't forget to leave a rating and review and If you would like to participate in one of our Built How events, just go to BuiltHow.com and you can register for our next event.
Latest episodes

Dec 12, 2024 • 28min
Katie Benson - The Unwritten Rules of Scaling Your Real Estate Business
Lucas Sherraden hosts Katie Benson, Chief Growth Officer at PLACE, on the Built HOW podcast. They discuss the intricacies of building successful real estate teams, addressing common roadblocks like profitability and talent attraction. Katie shares insights from her experience consulting top real estate professionals, emphasizing the importance of a strong growth mindset and genuine partnerships. They discuss the motivations behind starting a team and the significance of offering unique value propositions like wealth-building and health insurance. Tune in to learn about creating a profitable and impactful real estate business. Learn more about PLACE at https://place.com/ ---------- Visit www.builthow.com to sign up f or our next live or virtual event. Part of the Win Make Give Podcast Network

Dec 10, 2024 • 40min
Chris Suarez - Revolutionize Your Team: Unpacking the 6Ps of Lead Generation
Join host Lucas Sherraden and Chris Suarez, co-founder of PLACE, on the Built HOW Podcast as they dive into building successful real estate teams. They explore maximizing per-agent productivity using a six-step process centered on psyche, preparation, process, promotion, performance, and post-activity. Chris reveals insights on sustaining long-term growth, providing systems that empower agents, and fostering a business environment where quality meets quantity. Gain valuable takeaways on creating a scalable, productive real estate business that benefits agents and clients alike. Learn more about PLACE at https://place.com/ ---------- Visit www.builthow.com to sign up for our next live or virtual event. Part of the Win Make Give Podcast Network

Dec 5, 2024 • 26min
Nicole Burnett - Stepping Out of Your Comfort Zone for Real Estate Growth
Lucas Sherraden hosts Nicole Burnett on the Built HOW Podcast to explore her journey in real estate. From aspiring attorney to top real estate professional, Nicole shares insights from her 11-year career, emphasizing personal growth, strategic risk-taking, and leveraging relationships in a small market like Gig Harbor, Washington. She discusses the challenges of balancing leadership at a brokerage with building a real estate team, highlighting key lessons in patience, foundational operations, and staying committed to core values. Nicole's story is a testament to adapting and thriving in dynamic market conditions.\ Connect with Nicole at https://www.burnettrealestateco.com/ ---------- Visit www.builthow.com to sign up for our next live or virtual event. Part of the Win Make Give Podcast Network

Dec 3, 2024 • 26min
Brian Kemp - Building a Resilient Real Estate Team
Lucas Sherraden welcomes Brian Kemp from Columbus Ohio to the Built How Podcast. Brian discusses his 37-year journey, from humble beginnings at Prudential to building one of the nation's top teams with Keller Williams. He emphasizes the importance of partnerships, open communication, and creating opportunities for team members. Brian also shares personal stories about fostering a balanced life and how pivotal moments of reflection and strategic decisions drove his team's recent growth. Discover Brian's keys to success through collaboration and adaptability in real estate. Connect with Brian at https://reequitygroup.com/ ---------- Visit www.builthow.com to sign up for our next live or virtual event. Part of the Win Make Give Podcast Network

Nov 28, 2024 • 29min
Zach Pavol - Unlocking Partnership Potential: Strategies for Building Bigger Together
Join host Lucas Sherraden in a conversation with Zach Pavol from RE Equity Group in Columbus, Ohio, about leveraging systems and partnerships to build a successful real estate business. Discover how Zach's corporate background in systems design helped him and his partners triple their team to six agents and achieve exponential growth in just three years. Zach shares insights on creating agent productivity, the significance of culture and mission, and the value of trust and communication in effective partnerships. Get inspired to streamline your operations and enhance your real estate business strategy. Connect with Zach at https://reequitygroup.com/ ---------- Visit www.buithow.com to sign up for our next live or virtual event. Part of the Win Make Give Podcast Network

Nov 26, 2024 • 32min
Debbie DeGrote - Why Successful Real Estate Agents Build Teams
Join Lucas Sherraden as he hosts Debbie DeGrote from Forward Coaching on this episode of the Built HOW podcast. They explore the intricacies of building successful real estate teams. Together, they discuss the benefits of team-building for leaders and agents, essential strategies for establishing a thriving team, and the future of real estate teams in the industry. The conversation provides valuable insights for those looking to navigate the evolving landscape with advice on leveraging brand power, developing leadership skills, and the importance of effective mentorship and support. Connect with Debbie at - https://forwardcoaching.com/ ---------- Visit www.buithow.com to sign up for our next live or virtual event. Part of the Win Make Give Podcast Network

Nov 21, 2024 • 25min
James Adams - Generating Success Through Checklist Culture
Lucas Sherraden hosts top real estate agent James Adams on the Built HOW Podcast. James recounts his fascinating journey from professional pool player to successful team owner in Brooksville, Florida. He discusses the challenges of building a real estate team, emphasizing the importance of documenting systems, understanding individual motivations, and providing a consistent experience. James shares insights on leadership and the significance of removing comparisons and focusing on creating meaningful impacts beyond financial gain. Tune in for a compelling exploration of real estate growth and leadership. Connect with James at https://www.ageofexp.com/ ---------- Visit www.builthow.com to sign up for our next live or virtual event. Part of the Win Make Give Podcast Network

Nov 19, 2024 • 43min
Brian Gubernick - Navigating the Transition from Solo Agent to Team Leader
Join host Lucas Sherraden and guest Brian Gubernick, Chief Real Estate Officer at PLACE, as they discuss the intricacies of building successful real estate teams. This insightful discussion covers the need for developing new leadership skills, handling average performance, creating effective systems, and understanding financial metrics. Hear how important it is to align with motivated agents and learn why some realtors remain solo, while others thrive by forming teams. Perfect for real estate professionals considering team building or those eager to refine their approach for greater success. ---------- Visit www.builthow.com to sign up for our next live or virtual event. Part of the Win Make Give Podcast Network

Nov 14, 2024 • 24min
Sarah Chatel - Harnessing Personal Networks for Real Estate Success
Join Lucas Sherraden as he interviews Sarah Chatel, a thriving real estate leader from Atlanta, Georgia, on her journey from accidental success to building a formidable real estate team. Discover how Sarah's curiosity and network paved her way to Rookie of the Year and learn her insights on leadership, the importance of humility, and leveraging coaching to excel. This episode contains valuable lessons on navigating mistakes, celebrating successes, and fostering partnerships that thrive on mutual respect and growth. Perfect for anyone looking to scale their real estate business. Connect with Sarah at https://www.chatelgroup.com/ ---------- Visit www.builthow.com to sign up for our next live or virtual event. Part of the Win Make Give Podcast Network

Nov 12, 2024 • 33min
Ben Kinney - Building a Real Estate Team - Strategies, Mindset, and Success Secrets
In this episode of the Built HOW Podcast, host Lucas Sherraden welcomes Ben Kinney, the founder of the podcast, for an engaging conversation centered on the future of the real estate industry, particularly the growing significance of real estate teams. The discussion dives into why building a team is advantageous and outlines practical steps and mindset shifts that can lead to enduring success in the field. Their dialogue is educational and interspersed with personal anecdotes from Ben's successful career. Ben and Lucas explore what it means to manage and grow a real estate business in today's evolving market. They lay out the strategic benefits of adopting a team-oriented model, emphasizing skill mastery, strategic hiring, and the power of partnerships as key elements of achieving wealth and freedom in real estate. As Lucas puts it, this conversation serves as a masterclass on building scalable success in the industry. Learn more about PLACE at https://place.com/ Connect with the Ben Kinney Team at https://www.benkinney.com/ ---------- Visit www.builthow.com to sign up for our next live or virtual event. Part of the Win Make Give Podcast Network