The In Search SEO Podcast

Most SEOs have heard of E-A-T but why has there been such a big emphasis on E-A-T? How does Google actually use E-A-T? And how do you optimize for E-A-T? 1. What is E-A-T? 2. What is YMYL? 3. How does Google use E-A-T? 4. Why is there such a big emphasis on E-A-T? 5. Can you see your E-A-T score? 6. How do you optimize your E-A-T? 7. Can you influence E-A-T in areas other than content? For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

How much time do you take to better understand your clients' businesses? Are you just a service provider or are you a true business partner? In this episode, Jake Guntley shares five ways to be better business partners for your SEO clients, including: 1. Is SEO the right choice for your business 2. Make all digital media more efficient 3. Use SEO data to answer brand questions 4. Be honest when it's time to pivot strategy or resource 5. Explore internal processes and work to make them more efficient For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

In a world of increased content scrutiny, how do we effectively manage our content portfolio? Even at a basic level, content inventories are great to understand the challenges your site faces. In this episode, Charlie Williams shares 5 ways to use content inventories to improve your site's content quality, including: 1. Understanding how much content you have and how popular it is 2. Checking what Google has indexed at scale with the URL Inspection API & log file data 3. Finding hidden sections of poor quality 4. Auditing on-page SEO elements 5. Scraping key page attributes For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

In this episode, Billie Geena Hyde shares how to structure SEO training, including: 1. Picking the right SEO training for your team 2. Review your matrix 3. Face-to-face vs. self-taught 4. Training non-SEOs For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial #SEOtraining #SEOtrainingCourse

How should you be building links in 2023? In this week's episode, Bibi shares three key elements to creating linkable assets, including: 1. Focus on your audience 2. It doesn't have to be epic 3. Outreach For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

How transparent are you with your SEO clients about what you're doing? How do you measure its true value and the SEO industry in general? In this episode, Taylor shares four ways to be more transparent with your SEO clients, including: 1. Building long-term relationships 2. Educate your clients on the value of your services 3. Improve the reputation of SEOs 4. Raise your own value and give yourself an advantage over your competitors For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

In this episode, Paige covers some key differences between agency SEO vs in-house SEO, including: 1. Work-life balance 2. Being the sole SEO vs internal collaboration 3. Your future career 4. Selecting your ideal role For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

How do you incorporate machine learning into your SEO strategy? In this episode, Si shares six machine learning steps to creating successful SEO strategies, including: 1. Signing up for a Google Cloud account 2. Creating a Google Cloud platform using the Search Console API 3. Using BigQuery, create a schema for your data set 4. Get access to Forecast Forge for your business 5. Run your data set at regular day intervals 6. Connect to Bigquery with Looker Data Studio For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial #SEO #MachineLearning #SEOstrategies

What are the common issues found in XML sitemaps? What impact do they have and how do you fix them? In this episode, Katherine Nwanorue shares four common XML sitemap issues and how to fix them, including: 1. Listing ineligible URLs 2. Unsupported HTML format error 3. Not declaring a page and its alternate version correctly 4. Having one larger sitemap for Separate Sections of a Website For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

Have you ever struggled to bring senior business stakeholders with you on your SEO journey? That’s what we're going to be discussing today with a man who after seven years in general SEO now specializes in app-store optimization. In this week's episode, Luis Bueno Tabernero shares five key steps to building an SEO team from scratch, including: 1. Build confidence 2. Manage expectations 3. Build your strategy 4. Your resources 5. Your team For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial