The In Search SEO Podcast

Have you ever struggled to justify the value of SEO to your clients? In this episode, Pam shares three ways to explain the value of SEO to your clients, including: 1. Timing 2. Targeting 3. Transactional For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

Are you taking advantage of SEO image optimization on Google? If not, you may well wish to pay attention to today's episode. In this episode, Bipin Padhiar will share five ways to optimize your images for visual searches on Google, including: 1. Structured data 2. XML sitemaps 3. Alt tags 4. Image sizes 5. Clear and clutter-free images For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

Are you a successful SEO that works for small or medium-sized businesses? Would you like to work for an enterprise but are you a little scared of enterprise SEO versus what you're currently doing? In this episode, Gus shares five things you must know to be successful at enterprise SEO, including: 1. How to pitch 2. Business acumen 3. Test and document everything 4. Meet everyone you can 5. Find ways to do things at scale For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

What do you really need to be looking for in a Core Web Vitals report? That's what we're going to be discussing today with a man who built his first online store when he was just 16 years old. In this episode, Jan shares five key elements to improve your Core Web Vitals, including: 1. The difference between specific segments 2. Comparing different page templates 3. Understanding the difference between Pagespeed Insights scoring and CWS scores 4. Be creative 5. Prioritizing page types by benchmarking against competitors For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

What makes SEO different for news publishers? And how much organic traffic might you be able to drive as a news publisher? In this episode, Barry shares three key episodes of SEO for news publishers, including: 1. It's all about Top Stories Boxes on SERPs 2. Speed matters 3. The headline is the key to optimization For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

So you started publishing videos on YouTube. But are you truly optimizing your videos for organic reach as you painstakingly optimize every piece of written content that you publish for your website? In this episode, Dre De Vera will be sharing five steps to boost your video SEO, including: 1. Pre-publishing 2. Establishing expertise 3. Establishing authoritativeness 4. Establishing trust 5. Post publishing For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

UX is a wide umbrella that extends across the digital world. But how does it overlap with SEO? That's what we're going to be discussing today with one of the few ex-Google Search Quality team members currently working in SEO, Pedro Dias. In this episode, Pedro shares five ways that UX overlaps with SEO, including: 1. Website architecture and internal linking 2. Friendly URLs 3. Alt text 4. Organize internal linking and breadcrumbs 5. PageSpeed and Core Web Vitals For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

Does your website offer translated localized versions of content targeting different countries around the world? If so, you need to be aware of a few warning flags that may mean that your localized content isn't performing as well. In this episode, Isaline will share four content localization red flags, including: 1. Unusually low KPIs for a translated language 2. Receiving traffic from another country that's not in your target market 3. Translating keyword research 4. When customer support receives an unusual amount of requests in a translated language For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

In episode #117, Chris Green shares five SEO tasks that are better handled on the edge. The five tasks are: 1. Split testing 2. Redirect management 3. Bot access logging 4. Sitemap building/management 5. Injecting content For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

How can you become more effective at SEO by working more closely with PPC? In this episode, Jay will share seven tips to help SEO and PPC to work together. The tips are: 1. Not viewing each other as competitors 2. Common goals and taking credit for brand revenue 3. Using SEO to reduce PPC costs 4. Using PPC to test an SEO Strategy 5. Landing page development 6. Using dynamic search campaigns to find keyword ideas 7. Keyword level SERP features from your rank tracking tool For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial