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Horizon Search

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Jan 27, 2025 • 45min

How to Turn Failure Into Fortune - Michael Jacobson | 143

Michael Jacobson is redefining the floral industry while championing innovation and growth! With a background in consulting, real estate, and transportation solutions, Michael has proven himself as a visionary leader across multiple industries. As the CEO of French Florist, he transformed a struggling business into the largest flower shop in Los Angeles, generating $10M in revenue by 2024. He is also pioneering the use of cutting-edge technology to raise industry standards and expand globally. 🔗 Save hours with top business hacks every Friday:https://thesearchlight.com/subscribe Connect with Michael Jacobson:LinkedIn: https://www.linkedin.com/in/michaelrichardjacobson/Facebook: https://www.facebook.com/frenchfloristInstagram: https://www.instagram.com/frenchflorist/Twitter (X): https://x.com/FrenchFlorist Chapters:0:00 Introduction to YPO and Peer Groups5:14 Growing the Business in Los Angeles9:47 Shifting to an Online Business Model16:33 Handling Pandemic-Era Challenges20:15 International Expansion and New Markets24:08 Building Partnerships with Luxury Brands27:45 The Power of Customer Experience33:14 Challenges and Opportunities in Scaling Internationally37:25 Most Memorable Customer Feedback41:05 Working with Top Brands and Taking Risks44:17 Where to Follow and Contact Information 🎧 Like the episode? Don’t forget to rate, follow, and share it with others!
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Jan 24, 2025 • 45min

How Startups Can Attract & Retain Top Talent - Gerry Gadoury | 142

Gerry Gadoury is revolutionizing how startups and early-stage companies attract and retain top talent. With decades of experience in talent acquisition, leadership development, and business strategy, Gerry helps organizations scale effectively while fostering meaningful employer-employee relationships. As the founder of Redbeard Solutions and the author of Destination Employer, Gerry shares actionable insights on creating scalable team structures and becoming a company where top talent thrives. 🔗 Save time with top business hacks every Friday:https://thesearchlight.com/subscribe Connect with Gerry: LinkedIn: https://www.linkedin.com/in/gerrygadoury/ Book: https://a.co/d/gjt7fWB Company: https://redbeardsol.com/recruitment-as-a-service/ Chapters:0:00 Introduction and Background of the Guest3:15 The Importance of Becoming a Destination Employer9:47 Steps to Attract Top Talent17:32 Creating a Magnetic Work Culture24:05 The Role of Leadership in Employee Retention29:39 Business Fundamentals for Startups and SMBs33:44 Trends in Talent Acquisition and Retention for SMBs40:29 Balancing Personal Growth and Business Demands42:03 Advice for SMB CEOs43:06 Resources and Programs for Becoming a Destination Employer43:50 Sci-Fi Insights and Final Thoughts Don’t forget to follow, rate, and share this episode! #HorizonSearchPodcast #Leadership #Startups #TalentAcquisition #BusinessGrowth #DestinationEmployer #SmallBusiness #HighPerformingTeams #Recruitment #TeamBuilding #StartupSuccess
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Jan 22, 2025 • 29min

Navigating the Startup World - Karim Chouman | 141

Karim Chouman, co-founder of Zero&One and founder of Mine, talks about his entrepreneurial journey, strategies for scaling startups, and how AI is reshaping the business landscape in the Middle East. With over 18 years of experience in multinational FMCG companies like Nestlé and Procter & Gamble, he shares his expertise on business development, strategy, and the power of perseverance. 🔗 Save hours with top business hacks every Friday: https://thesearchlight.com/subscribe Connect with Karim: https://www.linkedin.com/in/karim-chouman-998aa76/ https://joinmyne.com/ https://zeroandone.me/ Chapters: 0:00 Introduction 3:15 Ecosystem Building and Networking 10:35 Challenges of Raising Pre-Seed Funding 17:53 Support Systems and Perseverance in Entrepreneurship 22:18 The Evolving Middle East Tech and Fintech Landscape 25:45 The Role of AI in Business and Innovation 28:30 Advice for Aspiring Entrepreneurs and Leaders 29:14 Closing Remarks and Vision for the Future #HorizonSearchPodcast #Entrepreneurship #StartupJourney #AIInnovation #FinancialWellBeing #MiddleEastTech #BusinessStrategy #ZeroAndOne #MineApp #TechTrends #Leadership
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Jan 20, 2025 • 38min

How He Built and Sold 6 Companies - Mark Josephson | 140

With over 30 years of experience as a CEO, Mark has built and sold six companies, including Castiron, Bitly, and Outside.in. In this episode, Mark shares his actionable insights on how small business CEOs can drive growth, foster authentic leadership, and prioritize effectively. 🔗 Save hours with top business hacks every Friday:https://thesearchlight.com/subscribe Connect with Mark:https://www.linkedin.com/in/markjosephson Chapters: 0:00 Introduction 1:12 Key Challenges for SMB CEOs 5:24 Importance of Delegation and Focus 10:15 Building a Resilient Business 16:48 Effective Leadership Traits 21:30 Balancing Work and Personal Life 28:32 The Importance of Downtime and Personal Interests 30:06 Lessons from About.com, Bitly, and Cast Iron 31:37 Action Beats Inaction: Driving Growth Through Small Actions 33:13 Pivotal Career Decisions 34:28 Advice for First-Time CEOs 35:46 Avoiding Common CEO Mistakes 37:26 Final Takeaway for SMB CEOs #LeadershipTips #SmallBusinessGrowth #Entrepreneurship #MarkJosephson #HorizonSearchPodcast #SMBSuccess #BusinessLeadership #CEOInspiration #StartupGrowth #ceocoach
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Jan 17, 2025 • 49min

How to Fix Ads That Don’t Convert - Borja Cuan | 139

Borja Cuan, co-founder of Four15Digital, shares his wealth of experience in digital marketing. In this episode, he emphasizes the importance of patience, data-driven decision-making, and personalized strategies. Borja discusses how these principles have shaped his career and contributed to his agency’s success, offering practical insights to help businesses create impactful campaigns. 🔗 Save hours with top business hacks every Friday:thesearchlight.com/subscribe Connect with Borja: https://www.linkedin.com/in/borjacuan https://www.four15digital.com Chapters 0:00 Introduction4:15 The Role of Patience and Perseverance in Success9:32 Challenges and Opportunities in Working with SMBs15:47 The Importance of Tracking and Data Analysis in Campaigns20:12 Leveraging AI Tools Without Overreliance25:30 Emerging Ad Channels and Trends for SMBs33:35 Balancing AI Usage and Building Personal Skills37:34 Most Memorable Campaigns and the SMB Advantage40:21 Advice for Aspiring Performance Marketers43:16 Addressing Common Myths About ROI in Marketing45:28 Case Study: Turning a Small Business into a Revenue Success48:25 Final Thoughts and Key Takeaways #HorizonSearchPodcast #HorizonSearch #DigitalMarketing #ROIforSmallBusiness #AdsConversion #SmallBusinessStrategies #LeadGeneration #WebsiteOptimization #CreativeTesting #TargetAudience
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Jan 16, 2025 • 21min

AI, Personal Branding & Niche Success - Jason Ciment | 138

Jason Ciment brings over 25 years of expertise to the table. A former CPA and lawyer, Jason is now the CEO of Get Visible Digital Marketing Agency. As an authority in SEO, AI-driven solutions, and business automation, Jason helps businesses grow their online presence and achieve lasting success. 🔗 Save hours with top business hacks every Friday:thesearchlight.com/subscribe Connect with Jason:LinkedInBook: I Need More Clients 📺 Watch more episodes:▶️ Entrepreneurial Challenges & Innovations▶️ Leveraging AI in Business Chapters:0:00 Introduction and Background11:36 Evolution of Digital Marketing and AI’s Role12:21 AI Integration at Get Visible14:31 Insights from I Need More Clients15:58 Navigating Entrepreneurial Shiny Object Syndrome17:20 Advice for Aspiring Entrepreneurs17:59 What’s Next for Get Visible and the Digital Marketing Landscape20:07 Rapid-Fire Questions
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Jan 13, 2025 • 31min

The Power of Words - Michael Bernoff | 137

To receive five days of free influence tips from Michael Bernoff, text the word "influence" to 202-759-4210. Michael Bernoff reveals the constant impact of influence in our daily lives and how recognizing it can transform relationships and success. Learn how your actions and words shape the world around you and discover the power of intentional communication to create meaningful change. 🔗 Save hours with top business hacks every Friday:https://thesearchlight.com/subscribe Connect with Michael:LinkedInFacebookInstagramWebsite Book:Average Sucks Book 👍 Like and share this episode🔔 Don’t forget to subscribe for more updates:Subscribe on YouTube 📺 Check out other episodes:▶️ Episode 1▶️ Episode 2▶️ Episode 3 Chapters:0:00 Introduction2:13 Personal Development Levels6:35 Transforming Internal Dialogue12:19 Rapid Presentation Mastery16:25 The Future of Leadership22:50 The Power of Influence27:15 Winning with Words30:10 Closing Remarks #horizonsearchpodcast #Influence #Leadership #CommunicationSkills #SelfAwareness #WinningWithWords #PersonalGrowth #ProfessionalDevelopment #TeamBonding #EffectiveCommunication #MindsetTransformation
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Jan 10, 2025 • 37min

What Makes a Great Leader? - Christa Hull | 136

Christa Hull is transforming how businesses approach community building. As the founder of Community Academy, she's empowering SMB founders and marketing leaders to create authentic connections that drive long-term loyalty. Connect with Christa Hull:🌐 LinkedIn📸 Instagram Subscribe for Business Hacks:Save hours with top business hacks every Friday: The Searchlight Explore More Episodes:🎧 Other Episodes on YouTube Chapters: 0:00 Introduction2:35 The Importance of Customer Feedback16:48 Qualities of a Great Leader18:31 Common Blind Spots for Founders19:46 Overcoming Fear and Uncertainty21:55 Building an Authentic and Engaged Community26:50 Measuring the Success of Community-Driven Initiatives28:35 Long-Term Impact and Vision30:47 Advice to Younger Self34:03 Connecting with Community Academy and Coaching Services36:23 Closing Remarks Tags:#HorizonSearchPodcast #CommunityBuilding #Leadership #SMBMarketing #Entrepreneurship #Mindfulness #BusinessGrowth #MarketingStrategy #AuthenticConnections #CommunityAcademy #Founders
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Jan 6, 2025 • 33min

The Origin of the Newsletter - Tommy Mandia | 135

Tommy Mandia shares his inspiring journey from being a blog reader to becoming a newsletter growth expert and agency leader. Discover his insights on ad strategies, seamlessly blending sponsored content, and the critical first step for anyone starting a newsletter today. Connect with Tommy Mandia: LinkedIn Facebook Instagram X (Twitter) Subscribe to Save Hours with Top Business Hacks Every Friday:👉 The Searchlight Newsletter Explore More Episodes:🎥 YouTube Channel Chapters:0:00 Introduction3:14 Strategies for Growing a Newsletter Audience7:45 Newsletter Content Creation12:30 Managing Subscriber Engagement15:29 Monetization Strategies17:01 Ad Formats and Placement19:10 Who Benefits Most from Newsletters?21:34 Key Analytics to Track for Newsletter Success26:05 Future Trends27:26 Tools and Platforms28:56 Debunking Newsletter Myths30:56 Growing a Newsletter from Scratch32:12 Final Thoughts
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Jan 2, 2025 • 47min

How AI is Revolutionising Law - Cyrus Johnson | 134

AI is transforming the legal industry, and in this episode, Cyrus Johnson – founder of Project GIST and trailblazer in AI-driven legal tech – reveals how this shift mirrors the digitisation of medicine in the 90s. Cyrus shares how his groundbreaking platform aims to make accessing legal services as easy as streaming music. With decades of experience spanning law, technology, and entrepreneurship, Cyrus breaks down the impact of AI on the legal field, offering valuable advice for innovators, entrepreneurs, and professionals seeking to stay ahead. Timestamps: 0:00 - Introduction to AI and Entrepreneurship8:47 - AI’s Impact on Medicine and Law14:56 - The Role of Foreman in AI Applications22:34 - Comparison of AI and the Dot-Com Boom29:14 - Transformation of Industries Through AI32:30 - AI’s Influence on Law and Regulation35:23 - Building and Innovating with AI Tools40:11 - Personal Resilience and Overcoming Loss42:34 - Embracing Suffering and Personal Growth42:57 - Project GIST and Future of Legal Tech Connect with Cyrus:LinkedInX (formerly Twitter) Save hours with top business hacks every Friday:Subscribe to The Searchlight #horizonsearchpodcast #horizonsearch #FutureofLawandAI #LegalIndustryInnovation #AIforLawyers #EntrepreneurshipinLegalTech

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