How FinTech Founders Can Sell to Banks - Stacy Bishop | 165

Sctacy Bishop is helping FinTech founders close more deals by turning technical brilliance into sales clarity.

With over two decades of experience at Jack Henry and a deep understanding of the banking world, Stacey now leads Selling FinTech, where she empowers startups to position their products effectively, build strategic partnerships, and master the art of selling to financial institutions.

In this episode, we discuss why sales success starts with empathy, clarity, and structured conversations—not aggressive tactics. Stacey explains how fintech founders can avoid costly mistakes by validating product-market fit before scaling sales teams. We also explore how Banking-as-a-Service (BaaS) and Open Banking are transforming the future of fintech–bank collaboration.

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Connect with Stacey:
https://www.linkedin.com/in/stacybishop/
https://www.linkedin.com/company/sellingfintech/
https://sellingfintech.com/

Chapters:0:00 Intro1:27 Early Sales Challenges3:51 Being Underestimated as a Female Sales Leader5:44 Balancing Education and Sales in Communication9:27 Standing Out Without Discounts or Pushy Sales Tactics14:21 Why Discounting Often Signals a Deeper Sales Problem18:31 Building Confidence Through Validation and Micro-Agreements23:08 Banking-as-a-Service (BaaS) as a Win-Win Model26:31 Founders, Sales, and Knowing When to Scale30:13 Motivating Sales Teams Without Burnout33:40 Emerging Trends in FinTech and Banking36:41 Defining a Realistic Target Market for FinTech Startups39:13 Vision for the Future of FinTech-Bank Collaboration43:03 Outro

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