Horizon Search cover image

Horizon Search

Latest episodes

undefined
Jan 16, 2025 • 21min

AI, Personal Branding & Niche Success - Jason Ciment | 138

Jason Ciment brings over 25 years of expertise to the table. A former CPA and lawyer, Jason is now the CEO of Get Visible Digital Marketing Agency. As an authority in SEO, AI-driven solutions, and business automation, Jason helps businesses grow their online presence and achieve lasting success. 🔗 Save hours with top business hacks every Friday:thesearchlight.com/subscribe Connect with Jason:LinkedInBook: I Need More Clients 📺 Watch more episodes:▶️ Entrepreneurial Challenges & Innovations▶️ Leveraging AI in Business Chapters:0:00 Introduction and Background11:36 Evolution of Digital Marketing and AI’s Role12:21 AI Integration at Get Visible14:31 Insights from I Need More Clients15:58 Navigating Entrepreneurial Shiny Object Syndrome17:20 Advice for Aspiring Entrepreneurs17:59 What’s Next for Get Visible and the Digital Marketing Landscape20:07 Rapid-Fire Questions
undefined
Jan 13, 2025 • 31min

The Power of Words - Michael Bernoff | 137

To receive five days of free influence tips from Michael Bernoff, text the word "influence" to 202-759-4210. Michael Bernoff reveals the constant impact of influence in our daily lives and how recognizing it can transform relationships and success. Learn how your actions and words shape the world around you and discover the power of intentional communication to create meaningful change. 🔗 Save hours with top business hacks every Friday:https://thesearchlight.com/subscribe Connect with Michael:LinkedInFacebookInstagramWebsite Book:Average Sucks Book 👍 Like and share this episode🔔 Don’t forget to subscribe for more updates:Subscribe on YouTube 📺 Check out other episodes:▶️ Episode 1▶️ Episode 2▶️ Episode 3 Chapters:0:00 Introduction2:13 Personal Development Levels6:35 Transforming Internal Dialogue12:19 Rapid Presentation Mastery16:25 The Future of Leadership22:50 The Power of Influence27:15 Winning with Words30:10 Closing Remarks #horizonsearchpodcast #Influence #Leadership #CommunicationSkills #SelfAwareness #WinningWithWords #PersonalGrowth #ProfessionalDevelopment #TeamBonding #EffectiveCommunication #MindsetTransformation
undefined
Jan 10, 2025 • 37min

What Makes a Great Leader? - Christa Hull | 136

Christa Hull is transforming how businesses approach community building. As the founder of Community Academy, she's empowering SMB founders and marketing leaders to create authentic connections that drive long-term loyalty. Connect with Christa Hull:🌐 LinkedIn📸 Instagram Subscribe for Business Hacks:Save hours with top business hacks every Friday: The Searchlight Explore More Episodes:🎧 Other Episodes on YouTube Chapters: 0:00 Introduction2:35 The Importance of Customer Feedback16:48 Qualities of a Great Leader18:31 Common Blind Spots for Founders19:46 Overcoming Fear and Uncertainty21:55 Building an Authentic and Engaged Community26:50 Measuring the Success of Community-Driven Initiatives28:35 Long-Term Impact and Vision30:47 Advice to Younger Self34:03 Connecting with Community Academy and Coaching Services36:23 Closing Remarks Tags:#HorizonSearchPodcast #CommunityBuilding #Leadership #SMBMarketing #Entrepreneurship #Mindfulness #BusinessGrowth #MarketingStrategy #AuthenticConnections #CommunityAcademy #Founders
undefined
Jan 6, 2025 • 33min

The Origin of the Newsletter - Tommy Mandia | 135

Tommy Mandia shares his inspiring journey from being a blog reader to becoming a newsletter growth expert and agency leader. Discover his insights on ad strategies, seamlessly blending sponsored content, and the critical first step for anyone starting a newsletter today. Connect with Tommy Mandia: LinkedIn Facebook Instagram X (Twitter) Subscribe to Save Hours with Top Business Hacks Every Friday:👉 The Searchlight Newsletter Explore More Episodes:🎥 YouTube Channel Chapters:0:00 Introduction3:14 Strategies for Growing a Newsletter Audience7:45 Newsletter Content Creation12:30 Managing Subscriber Engagement15:29 Monetization Strategies17:01 Ad Formats and Placement19:10 Who Benefits Most from Newsletters?21:34 Key Analytics to Track for Newsletter Success26:05 Future Trends27:26 Tools and Platforms28:56 Debunking Newsletter Myths30:56 Growing a Newsletter from Scratch32:12 Final Thoughts
undefined
Jan 2, 2025 • 47min

How AI is Revolutionising Law - Cyrus Johnson | 134

AI is transforming the legal industry, and in this episode, Cyrus Johnson – founder of Project GIST and trailblazer in AI-driven legal tech – reveals how this shift mirrors the digitisation of medicine in the 90s. Cyrus shares how his groundbreaking platform aims to make accessing legal services as easy as streaming music. With decades of experience spanning law, technology, and entrepreneurship, Cyrus breaks down the impact of AI on the legal field, offering valuable advice for innovators, entrepreneurs, and professionals seeking to stay ahead. Timestamps: 0:00 - Introduction to AI and Entrepreneurship8:47 - AI’s Impact on Medicine and Law14:56 - The Role of Foreman in AI Applications22:34 - Comparison of AI and the Dot-Com Boom29:14 - Transformation of Industries Through AI32:30 - AI’s Influence on Law and Regulation35:23 - Building and Innovating with AI Tools40:11 - Personal Resilience and Overcoming Loss42:34 - Embracing Suffering and Personal Growth42:57 - Project GIST and Future of Legal Tech Connect with Cyrus:LinkedInX (formerly Twitter) Save hours with top business hacks every Friday:Subscribe to The Searchlight #horizonsearchpodcast #horizonsearch #FutureofLawandAI #LegalIndustryInnovation #AIforLawyers #EntrepreneurshipinLegalTech
undefined
Dec 29, 2024 • 57min

Why is Podcasting Replacing Traditional Media? - Gary Arndt | 133

Gary Arndt shares his insights on how podcasting is overtaking traditional media. He discusses how podcasts like "Everything Everywhere Daily" are revolutionising education, journalism, and travel marketing. 0:00 Introduction: The Appeal of the Big City vs. Staying in Your Hometown 3:13 Perceptions of Different Places and Cultural Understanding 5:19 The Impact of Personal Experiences on Travel Opinions 7:14 The Influence of Podcasting on Education and Learning 12:19 Education, Credentials, and the Changing Landscape of Knowledge 17:16 The Power of Learning to Think and Breaking Away from Traditional Systems 21:14 The Value of Experiences Over Credentials in Education 24:36 Rethinking the Value of Institutions: A Hypothetical Scenario 27:55 The Travel Industry's Resistance to New Marketing Channels 32:43 The Disconnect Between Marketing Spend and Results in the Travel Industry Connect with Gary: https://www.linkedin.com/in/garyarndt/ https://www.facebook.com/EverythingEverywhere/ https://www.instagram.com/everythingeverywhere https://x.com/EverywhereTrip Save hours with top business hacks every Friday: https://thesearchlight.com/subscribe
undefined
Dec 27, 2024 • 45min

How to Stay Focused and Achieve Your Goals - Mike Weber | 132

How can entrepreneurs stay focused and achieve their goals in a world full of distractions? In this episode, author and entrepreneur Mike Weber shares his journey—from overcoming self-doubt to building a thriving business while raising a family. Mike reveals actionable tips on cultivating the right mindset, leveraging tools like Asana for productivity, and creating habits that sustain long-term success. 🔗 Save hours with top business hacks every Friday:Subscribe here ⚡️ Connect with Mike Weber:FacebookInstagramYouTube ⏰ Timestamps:0:00 Introduction and Early Challenges6:15 Building a Business and Evolving Company Values14:42 Overcoming Industry-Specific Obstacles20:30 The Shift from Solar to Roofing25:55 Seasonal Business Dynamics and Aspirational Values31:10 Scaling in Competitive Industries33:10 The Role of Coaching and Leadership Development38:07 Long-Term Vision and Employee Ownership40:43 Redefining Success and Personal Growth43:47 Book Announcement and Audiobook Details44:27 Conclusion and Closing Remarks #EntrepreneurialFocus #AchievingGoals #ProductivityTips #MikeWeber #EntrepreneurMindset #PersonalGrowth #BusinessSuccess #TimeManagement #AsanaProductivityTool #OvercomingDistractions #HorizonSearchPodcast
undefined
Dec 22, 2024 • 28min

Can AI Transform Your Business? Heidi Araya | Horizon Search 131

Heidi Araya, an expert in process improvement and AI integration, shares her insights on how small and medium-sized businesses can leverage artificial intelligence to streamline operations, automate repetitive tasks, and increase productivity. With over 20 years of experience, Heidi explains how to implement AI in a way that aligns with your business goals while maintaining the human touch. Save hours with top business hacks every Friday: https://thesearchlight.com/subscribe https://www.linkedin.com/in/heidiaraya/ ⚡️ Connect with Heidi: https://brightlogicgroup.com #horizonsearch #horizonsearchpodcast #AI #processimprovement #businessgrowth #smallbusiness #automation #productivity #AIsolutions #workflowautomation #AIforbusinesses #efficiency #businessscaling #digitaltransformation #customerexperience #timesavingtools #AIstrategies #artificialintelligence #leadfollowup #voiceAI #marketresearch #AItools #businessoptimization ⏰ Timestamps: 0:00 Introduction 2:09 Common Inefficiencies in SMBs 4:20 Sales Process Automation 5:17 Balancing Automation 7:51 Emerging AI Trends for SMBs 8:29 AI Agents 10:19 Final Thoughts
undefined
Dec 20, 2024 • 47min

How to Sell a Business - John Ghiorso | Horizon Search 130

John Ghiorso, founder of Orca Pacific, shares his journey from building a leading Amazon agency to launching a new venture studio focused on creating five marketing agencies in two years. After selling Orca Pacific to Media.Monks in 2020 and retiring in 2023, John quickly got back into business, applying lessons from his previous success to his new venture. He discusses the importance of "building in public," leveraging AI for scalability, and navigating the future of marketing with personalised strategies and emerging technologies like the metaverse. Save hours with top business hacks every Friday: https://thesearchlight.com/subscribe    ⚡️ Connect with John: Company website: https://www.influent.co/  Company LinkedIn: https://www.linkedin.com/company/influent-agency/  Personal LinkedIn: https://www.linkedin.com/in/johnghiorso/  #horizonsearch #horizonsearchpodcast #JohnGhiorso #BusinessSale #ExitStrategy #SellYourBusiness #BusinessExit #Entrepreneurship #BusinessGrowth #Acquisition #StartupExit #EntrepreneurLife #businesssuccesstips    ⏰ Timestamps: 0:00 Introduction 1:20 Defining Agency and Venture Studio Models 4:30 The Evolution of Agencies in a Changing Market 9:15 Challenges of Scaling Agencies 14:05 Technology Integration in Agencies 19:30 The Role of AI in Agency Operations 24:40 Evaluating Venture Studio Success Metrics 30:10 Transitioning Agencies into SaaS Companies 39:50 Trends in Marketing and Agency Innovation 42:26 Balancing Scalability with Personalized Service 44:10 Advice for Aspiring Entrepreneurs 45:42 Closing Remarks and How to Connect
undefined
Dec 12, 2024 • 26min

From $200M to $10B: Secrets to Scaling a Business - David Heacock | Horizon Search 129

As the Founder and CEO of Filterbuy, David Heacock is dedicated to improving indoor air quality across America. He shares how he grew Filterbuy from a niche player in the air filter market to a leader in the industry. With a commitment to manufacturing 100% of products in the U.S. and supporting underserved communities, Filterbuy is shaping the future of indoor air quality. In this video, David discusses the keys to scaling a business, the power of focus, and the importance of innovation and strategic growth. Save hours with top business hacks every Friday: https://thesearchlight.com/subscribe ⚡️ Connect with David: Company: https://filterbuy.com/ https://www.tiktok.com/@filterbuy https://www.instagram.com/filterbuy/ https://www.youtube.com/@filterbuy #horizonsearch #horizonsearchpodcast #filterbuy #indoorairquality #davidheacock #entrepreneur #businessgrowth #focus #scalingbusiness #airfilters #hvac #madeinamerica #businesssuccess #leadership #innovation #communityimpact #manufacturing #entrepreneurship #airfiltration #businessstrategies #customerservice #strategicgrowth #growthmindset #smallbusiness #businessadvice #startups #focusiskey #scalingstrategies #airquality #usmanufacturing ⏰ Timestamps: 0:00 Initial Challenges in Entering the Air Filter Industry 1:38 Commitment to U.S.-Based Manufacturing 2:34 Balancing Operational Excellence and Social Responsibility 3:17 Leadership Philosophy and Evolution 4:56 Transitioning Roles and Empowering a Team 6:24 Overcoming Major Setbacks 9:22 Leveraging Innovation in a Competitive Market 11:50 Strategic Acquisitions for Growth 25:52 Expanding Transparency Through Digital Content 26:01 Closing Remarks

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode